IJzer Verpakking · 2023
Mushroom Coffee Voedselverpakking
by Yuxi Liu
- A' Design Award in IJzer 2023 in Verpakking
- CLIENT: Usee
- Estimated Number of Design Views: 18,446
- Verification code F26D43D869 · Verify this award
Colors
About Mushroom Coffee Voedselverpakking
Station Market is een koffiemerk met paddenstoelen. De klant kiest voor Station Market omdat ze voedingsstoffen en kennis kunnen opdoen van paddenstoelenkoffie met een fantastische smaak. In tegenstelling tot gewone koffie, die kan bijdragen aan angst en slapeloosheid, heeft het toevoegen van paddenstoelen meer gezondheidsvoordelen. De verpakking van de stationsmarkt is ontworpen met abstracte marmeren structuurpatronen en kleuren die uit de koffie zijn gehaald. Er zijn vier smaken, Chaga, Reishi, Cordyceps en Kalkoenstaart. Verschillende paddenstoelen hebben verschillende voeding om tegemoet te komen aan de vraag van de klant. behoeften.
About the A' Design Award in IJzer
Mushroom Coffee Voedselverpakking is winnaar van de A' Design Award in IJzer, een prestigieuze erkenning die wordt toegekend aan goede ontwerpen die voldoen aan de professionele en industriële eisen die worden verwacht van goed ontworpen creaties. Winnaars in IJzer tonen grote vaardigheid, hoge specialisatie, deskundig inzicht en het creatieve vermogen van hun makers. Mushroom Coffee Voedselverpakking wordt verwacht een hooggewaardeerde, bewonderde en gekoesterde creatie te zijn die praktisch en innovatief is. Dit ontwerp dat de A' Design Award in IJzer heeft gewonnen, integreert de beste praktijken uit de sector en heeft bekwame technische kenmerken die verbonden zijn met knowhow en talent. Mushroom Coffee Voedselverpakking wordt gerespecteerd om zijn grondigheid en is ontworpen om verbeteringen van de levenskwaliteit te bieden die helpen de wereld een betere plek te maken.
Press Kit
- Unique Properties
- Different from regular coffee which can attribute to anxiety and insomnia, the addition of mushrooms has more health benefits. The customer chooses Station Market because they can gain nutrients and knowledge of mushroom coffee while having an amazing taste.
- Dimensions & Packaging
- Dimensions: Length: 5in, Width: 3in, Height:6.5in
- Tags
- Packaging, Food, Natural, Healthy
- Production Technology
- The cross-platform design process is exciting. From digital to physical, from packaging to web design, and to coffee campaign design. This interesting and educational experience is not only for me but also for all customers. I express the high-grade and silky taste of this mushroom coffee through abstract illustrations and delicate packaging. Customers gain nutrients and knowledge of mushroom coffee, and enjoy the mushroom coffee factory experience while having an amazing taste.
- Design Challenge
- The coffee industry is a highly competitive market, and different groups of people lack knowledge of mushroom coffee, they have different demands for product function, taste, and appearance. Before making this packaging, I spent a lot of time researching the function of mushroom coffee, I want to show the difference between mushroom coffee through exquisite packaging, and also convey the knowledge of mushroom coffee through illustrations.
- Research
- Analysis of coffee markets includes competitive brands, target customers of the mushroom coffee industry, the demand for coffee in different age groups, the nutrition of mushroom coffee, and the research on the ingredients of mushroom coffee. This project was designed after a lot of research and analysis and the questionnaire survey.
- Inspiration
- Station Market provides tailored mushroom coffee products according to different ages and needs. Mushroom has a lot of functions that can elevate your brain and focus, boost your energy with less caffeine, and supplement your daily nutrition. I extracted the mushroom ingredients in coffee, abstractly distorted the extracted colors and shapes, and finally took the form of illustrations as the main visual image of the coffee packaging.
- Project Duration
- Jan 2021- May 2021
New Yorl, USA - Operation Flow
- In the early stage of design, I analyzed the ingredients of the products, the nutrition, and the functions of the mushroom coffee, and researched the difference between regular coffee and mushroom coffee. In the design process, the whole design has experienced from the graphic to 3D, from the visual to the physical. It is also a cross-platform design project, from packaging to web and to Coffee shop design. The concept is to let customers understand the culture of mushroom coffee and experience the production journey of the coffee factory while enjoying the highly nutritious mushroom coffee.
