Happy Petty Huisdiervoedingsverpakking by Luo Heng is a highly esteemed winner of the very prestigious 2023 A' Design Award in Brons in Verpakkingsontwerp Competition Category.
BronsVerpakking· 2023
Happy Petty Huisdiervoedingsverpakking
by Luo Heng
Client: Shenzhen Megacombine Technology Co., Ltd
A' Design Award in Brons Winner in Verpakking Category
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- Verified Award Winner
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The Design
About Happy Petty Huisdiervoedingsverpakking
Happy Petty is een verpakkingsontwerp voor kattenvoer. De serie maakt gebruik van zes geïllustreerde personages, waarbij elk personage overeenkomt met een ander type kattenvoer. Kleding, kleuren en grafische elementen veranderen van het ene personage naar het andere, zodat elke verpakking een eigen karakter heeft. De personages zijn geïnspireerd op figuren uit beroemde schilderijen en op modeiconen. Felle kleuren worden gebruikt om de aandacht te trekken en om af te wijken van traditionele verpakkingen voor huisdiervoeding. Het ontwerp beoogt de samenleving tussen moderne mensen en huisdieren tot uitdrukking te brengen.
The Recognition
About the A' Design Award in Brons
Happy Petty Huisdiervoedingsverpakking is winnaar van de A' Design Award in Brons, een hoogst prestigieuze erkenning die wordt toegekend aan uitstekende ontwerpen die zich onderscheiden door creativiteit, vindingrijkheid en scherpzinnigheid. Winnaars in Brons zijn ruimschoots vaardige en opvallend creatieve artefacten die de grote ervaring, verbeelding en het vernuft van hun ontwerpers bevestigen. Happy Petty Huisdiervoedingsverpakking wordt verwacht een hooggewaardeerd, bewonderd en gekoesterd object te zijn dat opmerkelijk professioneel en innovatief is. Dit ontwerp dat de A' Design Award in Brons heeft gewonnen, verwerkt de beste praktijken in kunst, wetenschap, ontwerp en technologie en is uitstekend door zijn aandacht voor detail. Happy Petty Huisdiervoedingsverpakking bevredigt schitterend behoeften, raakt verlangens, charmeert gevoelens en spreekt de nieuwsgierigheid aan.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This is a kind of pet cat food that combines fashion figures and art. Through six unique character images to correspond different types of cat food, through different characters of cloths, colors, elements, reflecting highly personalized character images and product packaging, also to meet the needs of the female customers. Happy Petty creates a unique fashion brand image, conveys the aesthetic trend of pets and young people with visual language, creates an interesting and very different brand.
- Dimensions & Packaging
- Width 200mm, Depth 300mm, Height 330mm, Weight 6.8kg
- Tags
- Cat Food, Pet, Happy Petty
- Design Challenge
- We hope to convey a concept of the coexistence of modern people and pets. Inspired by famous painting figures and fashion celebrities, we use bright colors to attract consumers' attention and break through the traditional pet packaging design.
We designed six unique characters of cat food to meet the diversity of cat-loving people's choice. Through the change of clothes, colors and elements of different characters, we can reflect the highly personalized characters and product packaging. - Research
- This is a kind of pet cat food that combines fashion figures and art，unique fashion brand image, conveys the aesthetic trend of pets and young people with visual language, creates an interesting and very different brand, and solves the needs of brand identification.
Pets bring us not only companionship, but also the source of happiness and healthy life. Therefore, the packaging design also wants to convey the concept of coexistence between modern people and pets. - Inspiration
- More and more people regard pets as one of their family members, so they have higher and higher requirements for pet products. However, most of the pet packaging design in the market are very traditional. Therefore, we hope to use the creative idea of combining famous person and famous painting with pets to convey the concept of coexistence of people and pets through design.
- Project Duration
- The project started in Shenzhen in June 2021 and the design was completed in December 2022
- Patents
- Copyright：Shenzhen Megacombine Technology Co., Ltd
- Team Members
- Design Director
Luo Heng
Illustrator
Li Shuangshuang/ Xiao Liping
3D Designer
Wan Shiwei/Wang Zhangjian - Image Credits
- Copyright：Shenzhen Megacombine Technology Co., Ltd
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