Zhuojiu Drankverpakking by Shenzhen Jinjia New Smart-pkg Co., Ltd

Zhuojiu Drankverpakking by Shenzhen Jinjia New Smart-pkg Co., Ltd is a highly esteemed winner of the very prestigious 2023 A' Design Award in Goud in Verpakkingsontwerp Competition Category.

GoudVerpakking· 2023

Zhuojiu Drankverpakking

by Shenzhen Jinjia New Smart-pkg Co., Ltd

Client: Shenzhen Jinjia New Smartpackaging Co., Ltd

A' Design Award in Goud Winner in Verpakking Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Zhuojiu Drankverpakking

Zhuojiu is een verpakkingsontwerp voor Chinese sterke drank. De vorm van de fles is geïnspireerd op de bijl, een object dat met kracht wordt geassocieerd. De buitenverpakking is gesneden uit gerecycled hout en vertoont een barst, alsof deze door een bijl is gespleten. De houder is gemaakt van glas. Er is geen drukwerk toegepast op de doos of de fles, en de productnaam is gegraveerd met houtskool. De doos is 300 millimeter hoog, 180 millimeter lang en 120 millimeter breed. De fles is 180 millimeter hoog. De houten doos kan worden bewaard en later hergebruikt als sierobject.

The Recognition

About the A' Design Award in Goud

Zhuojiu Drankverpakking is winnaar van de A' Design Award in Goud, een immens prestigieuze erkenning die wordt toegekend aan eersteklas, schitterende en uitmuntende ontwerpen. Winnaars in Goud zijn uiterst innovatieve, zeer visionaire en glamoureus verblindende creaties die het genie, de wijsheid en de bekwaamheid van hun ontwerpers weerspiegelen. Zhuojiu Drankverpakking wordt verwacht een zeer geprezen, trendzettende en monumentale uitvinding te zijn die ongekende waarde levert. Dit ontwerp dat de A' Design Award in Goud heeft gewonnen, is een spectaculair, gerespecteerd project dat enorm baat en de grenzen van kunst, wetenschap, ontwerp en technologie verlegt. Zhuojiu Drankverpakking wekt intense gevoelens van verlangen, roept passie op, moedigt creativiteit aan en fascineert ons.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: "Zhuo (Drinking)", whose original meaning is to pour and drink wine, is from the poem " Drinking Alone under the Moon" by the ancient Chinese poet Li Bai. Therefore, from the perspective of strength, concretized the thoughts and feelings of the image by skillfully integrating " hard" and "soft" into the axe and mountains and trees, so that people can imagine the flavor of this Chinese Liquor when they see this packaging of ethereal beauty at a glance.
Dimensions & Packaging: The box is 300mm high, 180mm long and 120mm wide. The bottle is 180 mm high
Tags: strength, ecology, hardness, wine
Production Technology: Product composition: The container is made of glass. The outer packaging is cut from raw wood. No printing process is used on boxes and bottles and the main product names are engraved with charcoal.
Design Challenge: In the early stage of this product, we had difficulty assembling waste wood into boxes. Later, this problem was solved by reaching an agreement with the wood factory.
Research: This project is based on the environmental protection concept of no process and no pollution. In this way, reuse the waste wood blocks and the products can be reused as ornament later.
Inspiration: The inspiration of the wine bottle shape comes from the "axe" that represents power, so use "power" as the design idea to express the spirit of Chinese Liquor Drinking. The appearance of the bottle is reminiscent of an axe. The box is made of wood with a crack split by the axe, thus expressing the fiery taste of the Chinese Liquor with rigidity and destructive power.
Project Duration: The project will be started in Shenzhen in March 2022, completed in August 2022, and exhibited in Shenzhen in August 2022.
Operation Flow: This project is designed and manufactured in China. The design, all detailed specifications and mass production of the product were completed within 12 months in China.
Team Members: Chairman: Huang Hua
General Manager: Yang Mingyu
Design Manager: Xie Yi
Designer: Cheng Tiansheng
three-dimensional: Ma Zhicheng