Xishuang Linyu Marketingcentrum by Kelly Lin

Xishuang Linyu Marketingcentrum by Kelly Lin is a highly esteemed winner of the very prestigious 2023 A' Design Award in Zilver in Interieur en Tentoonstellingsontwerp Competition Category.

ZilverInterieur· 2023

Xishuang Linyu Marketingcentrum

by Kelly Lin

Client: Agile

A' Design Award in Zilver Winner in Interieur Category

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Verified Award Winner

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Colors

The Design

About Xishuang Linyu Marketingcentrum

Xishuang Linyu is een marketingcentrum van 812 vierkante meter, gelegen in Xishuangbanna, China. Het interieur combineert hedendaagse kunst met de lokale cultuur van het Dai-volk. Schermen in de vorm van de kronkelende lijnen van het regenwoud verdelen de ruimte en leiden de blik. Gebogen kwastlampen, metalen bloemornamenten, ronde tapijten, kussens met Dai-patronen en fauteuils met pen-en-gatverbindingen worden samen toegepast. Motieven van kokospalmtakken, witte olifanten en pauwen zijn ontleend aan lokale beeldtaal. Er zijn zones voor theecultuur en ambacht toegevoegd om de indeling open te maken en de lokale tradities te eren.

The Recognition

About the A' Design Award in Zilver

Xishuang Linyu Marketingcentrum is winnaar van de A' Design Award in Zilver, een buitengewoon prestigieuze erkenning die wordt toegekend aan topontwerpen die prachtig en indrukwekkend zijn. Winnaars in Zilver zijn enorm briljante en uiterst creatieve werken die de uitmuntende expertise, het talent en de scherpzinnigheid van hun ontwerpers illustreren. Xishuang Linyu Marketingcentrum wordt verwacht een prachtig paradepaardje te zijn dat opmerkelijk professioneel en diepgaand innovatief is. Dit ontwerp dat de A' Design Award in Zilver heeft gewonnen, is een hoogst opmerkelijke, bewonderde uitvinding die baat en de grenzen van kunst, wetenschap, ontwerp en technologie verlegt. Xishuang Linyu Marketingcentrum is een zeer benijde creatie die verlangens oproept, positieve gevoelens brengt en verbazing en verwondering doet ontvlammen.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The designer works to seek common ground while preserving differences in the collision between contemporary art and local humanities of Xishuangbanna. With the focus on folk culture and living experiences, work has been done to pay homage to local humanities and create a space model in Xishuangbanna.
Dimensions & Packaging: Project Area: 812 square meters
Tags: Kelly Lin, Xishuangbanna, Dai people, Local culture, Marketing center
Production Technology: The design of pristine vegetation, coconut branches, auspicious white elephants, and peacocks are all drawn from the humanistic imagery of the local. The curved tassel lamps, metal flower ornaments, round carpets, Dai pattern pillows, and single chairs with mortise and tenon construction blend together harmoniously.
Design Challenge: In the original motion line, the compact home furnishings made the space congested. Thus, the designer chose to simplify the space by setting a visual focal point to optimize the layout of the space, enhancing the relationship between the central axis of the interior and exterior, and balancing the dynamic and static partition of the negotiation scene. Meanwhile, the outdoor enclosed area is adjusted and the outside view moved inward, boosting the flexibility of negotiation and relaxation.
Research: The base is located in the tourist resort town of Gashan, Xishuangbanna Dai Autonomous Prefecture, with folk culture and religious culture experience as the highlight, to create a world health resort that integrates business club, leisure and health community. The project is integrated with Dai folk customs, retaining the native environment and landscape of Xishuangbanna. It's aimed at creating a sanctuary in the rainforest, an ideal life residence away from the hustle and bustle of the city.
Inspiration: How can culture be expressed through design? Combining the genes of local culture and standardized space, the designer has designed a variety of sculptural hangings and ornaments with distinctive Dai characteristics. This allows people to better appreciate the customs of Dai Nationality. According to the designer, the design's original purpose from the start was to portray relaxed pleasure.
Project Duration: The project is located in Xishuangbanna, China and completed in May 2022.
Operation Flow: The form of screen resembles the winding shape of rainforest, and the different cultural artefacts sculpt the texture of space. The designer adjusted functional partitioning, implanted tea culture and cultural creation space, enhancing the humanistic focus of the space under the view of the screen barrier. The Jinghong Great Pagoda Temple, treasure of Hinayana Buddhism culture, is deconstructed via traditional handicrafts guided by the Taoist idea of the Unity of Heaven and Humanity.
Image Credits: Photographer MConcept