I Park The Urban Complexe Culturele Ruimte by Euna Park

I Park The Urban Complexe Culturele Ruimte by Euna Park is a highly esteemed winner of the very prestigious 2023 A' Design Award in Zilver in Architectuur, Gebouwen en Constructieontwerp Competition Category.

ZilverArchitectuur· 2023

I Park The Urban Complexe Culturele Ruimte

by Euna Park

Client: Cre-Te

A' Design Award in Zilver Winner in Architectuur Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

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The Design

About I Park The Urban Complexe Culturele Ruimte

Het project is het grootste zakelijk-commercieel-culturele complex in Seoul en is het eerste project ter wereld voor een groot Zweeds meubelmerk dat de hoofdstad betreedt. De werkfaciliteiten, die een groot deel van het programma uitmaken, zijn uitgevoerd met het eerste live-office-concept, in lijn met de levensstijlverandering als gevolg van de pandemie. Het is gepland als een onafhankelijke werk- en woonruimte, en allesomvattende diensten zoals cultuur, vrije tijd, winkelen en eten zijn mogelijk, waardoor een onafhankelijk leven mogelijk wordt.

The Recognition

About the A' Design Award in Zilver

I Park The Urban Complexe Culturele Ruimte is winnaar van de A' Design Award in Zilver, een buitengewoon prestigieuze erkenning die wordt toegekend aan topontwerpen die prachtig en indrukwekkend zijn. Winnaars in Zilver zijn enorm briljante en uiterst creatieve werken die de uitmuntende expertise, het talent en de scherpzinnigheid van hun ontwerpers illustreren. I Park The Urban Complexe Culturele Ruimte wordt verwacht een prachtig paradepaardje te zijn dat opmerkelijk professioneel en diepgaand innovatief is. Dit ontwerp dat de A' Design Award in Zilver heeft gewonnen, is een hoogst opmerkelijke, bewonderde uitvinding die baat en de grenzen van kunst, wetenschap, ontwerp en technologie verlegt. I Park The Urban Complexe Culturele Ruimte is een zeer benijde creatie die verlangens oproept, positieve gevoelens brengt en verbazing en verwondering doet ontvlammen.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The project is the largest business-commercial-cultural complex in Seoul, and is the world's first project by a large Swedish furniture brand to enter the capital. The work facilities, which account for a large portion of the program, were conducted with the first live-office concept in line with the lifestyle changed due to the pandemic. It is planned as an independent work and residential space, and one-stop all-round services such as culture, leisure, shopping, and food are possible, enabling independent life.
Dimensions & Packaging: Site area : 301,337m2, Building area : 21,484m2, Building height : 90m, Scale : B1F-B6F, 1F-21F, 598 office units
Tags: High-end, Office, Shopping mall, One stop service, Hospitality, Lifestyle, Park
Production Technology: It actively introduced eco-friendly energy as a heat source of geothermal and solar energy more than twice as much as other projects. They were careful in selecting construction processes and finishing materials to match the first grade of eco-friendly leads. Eco-friendly finishing materials were conducted through active consultation with the Dutch parent company from the beginning of the project and voted for mou in 2019, before the construction. For exterior materials, the environment, maintenance, and sustainability were considered by avoiding metal materials and actively reflecting clay-based ceramics and tiles.
Design Challenge: It is a project that most actively reflects lifestyle changes caused by the pandemic, and the biggest challenge was to propose a new type of office that allows both work and housing. The market evaluation was by far the best, and about 600 units in three days drew a response from the market. Based on this antipathy, Seoul now has a new category for the live-office. A large Swedish furniture brand will also open a warehouse-type store in the city center of the capital for the first time in the world. Swedish furniture brand company itself will be a big challenge.
Research: Master of the Seoul National University, Sohn Soo-min: A Study on the Changes in Consumption Sales and Influencing Factors in Seoul's Residential Area Using Big Data around COVID-19.
Inspiration: "Big Box & Down Town Village" The project was to create a community valley with downtown functions in Godeok Biz Valley, which is focused on work. The priority was to create a village that contains various programs in a simple mass with a safe artificial environment by approaching it from the perspective of lifestyle, not formative emphasis. In this process, collaboration with a large Swedish furniture brand and distributors was carried out, and a step-by-step design process was established by market logic.
Project Duration: The project is located in the central district of Godeok Biz Valley, the center of the eastern economy, and the entire cluster leads the market value of the eastern part of Seoul and the surrounding city center. Initially, it began as an international phenomenon in 2017 and was changed to a work-oriented complex facility in 2018 due to the replacement of implementers. Construction began in August 2020 and is currently underway with the aim of completing it in November 2024, and it is the largest project invested in a single-scale building in Seoul.
Operation Flow: The design first consisted of a village with various lifestyle programs other than a large Swedish furniture brand in a huge simple space. In addition, as business facilities were added, morphological awareness became important as it became twice the existing volume. It is divided into two parts: a horizontal mass in the lower part of the lifestyle village and a vertical mass in the form of a bridge, a life office, to actively advocate LESS IS MORE. This shows the design pleasure and clarity of simplicity.
Team Members: Yongsu Lee
Euna Park
Ean D
Image Credits: Image #1, 2, 3, 4, 5: JK MIRAE
Video credits: JK MIRAE