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Sunboy Gift Box Zonnebloempitten Verpakking by Tiger Pan

Sunboy Gift Box Zonnebloempitten Verpakking by Tiger Pan is a highly esteemed winner of the very prestigious 2023 A' Design Award in IJzer in Verpakkingsontwerp Competition Category.


IJzerVerpakking· 2023

Sunboy Gift Box Zonnebloempitten Verpakking

by Tiger Pan

Client: Bayannaoer Sanpangdan Food Co., Ltd

A' Design Award in IJzer Winner in Verpakking Category

15,782

Verified Award Winner

Verify Award Status for #145472

Colors

The Design

About Sunboy Gift Box Zonnebloempitten Verpakking

Boektekst: Sunboy Geschenkdoos is een verpakkingsontwerp voor zonnebloempitten. De doos draagt een logo gebaseerd op de merknaam en een scène in olieverfschilderij-stijl van de Sunboy-figuren die door een zonnebloemveld rennen. Heldere gele tinten en de zonnebloem-illustratie helpen shoppers om het product van ver te herkennen. De openingsstructuur van de buitenverpakking is opnieuw ontworpen, zodat de dozen in modulaire sets van één, twee of drie lagen in elkaar klikken. De geschenkdoos is eenvoudig in elkaar te zetten en te scheiden, en het grote blootgestelde oppervlak bespaart materiaalkosten.

The Recognition

About the A' Design Award in IJzer

Sunboy Gift Box Zonnebloempitten Verpakking is winnaar van de A' Design Award in IJzer, een prestigieuze erkenning die wordt toegekend aan goede ontwerpen die voldoen aan de professionele en industriële eisen die worden verwacht van goed ontworpen creaties. Winnaars in IJzer tonen grote vaardigheid, hoge specialisatie, deskundig inzicht en het creatieve vermogen van hun makers. Sunboy Gift Box Zonnebloempitten Verpakking wordt verwacht een hooggewaardeerde, bewonderde en gekoesterde creatie te zijn die praktisch en innovatief is. Dit ontwerp dat de A' Design Award in IJzer heeft gewonnen, integreert de beste praktijken uit de sector en heeft bekwame technische kenmerken die verbonden zijn met knowhow en talent. Sunboy Gift Box Zonnebloempitten Verpakking wordt gerespecteerd om zijn grondigheid en is ontworpen om verbeteringen van de levenskwaliteit te bieden die helpen de wereld een betere plek te maken.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Starting with the brand name, we created a vivid, interesting and well-known logo. The packaging picture uses oil painting style to depict 'SUNBOYS' running happily in the sunflower field. Give the 'SUNBOYS' brand a personalized spirit, make it relaxed, happy, affectionate and just; The functional application of the gift box is innovative. The overall design is easy to assemble and separate, saving time and energy.
Dimensions & Packaging
Width 443mm x Depth 115mm x Height 304mm
Tags
Seed packaging, snack food, Gift box, Personalized, Relaxed, Tiger Pan
Production Technology
The unique attribute is to redefine the opening structure of the outer packaging of melon seeds. By buckling each other, one-layer, two-layer or three-layer modular assembly can be formed. The product has a large exposed area and saves material costs.
Design Challenge
There are many different colors used to design gift box for FMCG products. We have to be careful when we chose yellow. Yet with the illustration of sunflower, the gift box is proved to be an eye catching one.
Research
We give the 'Sunboy' brand a personalized spirit, and make the ' Sunboy' relaxed, happy, affectionate and righteous; the functional application of the gift box is innovative, and the overall design is simple to assemble and separate, saving time and effort.
Starting from the brand name, a vivid, interesting and well-known logo is created. The packaging picture uses a paper-cut style to depict the 'Sunboy' running happily in the sunflower field.
Inspiration
Inspiration comes from the planting yard of sunflowers in Xinjiang Uygur area, where sunshines last much longer and the field turns yellow when it is harverting season of fall.
Project Duration
The project lasts 2 month, designed in Shenzhen and produced in Bayannaoer, Neimenggu.
Operation Flow
How to save consumers' effort in looking for an ideal product is the key challenge of this case. A distinctive symbol, a bright color, a graphic layout of info, and a unitive serial system of the package will help Wellmind solve the problem, where consumers can recognize and pick up the products from far away.
Patents
The copyrights belong to Tiger Pan
Team Members
Creative Director: Tiger Pan
Graphic Design: Jingwen Xiang
Illustration: Ping Yi
Image Editing: Yuling Zhu
Technical Direction: Zhangkun Xie
Project Manager: Lei Peng
Image Credits
Tiger Pan

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