Rsvp Bedrijfsidentiteit by Jiyun Kim is a highly esteemed winner of the very prestigious 2023 A' Design Award in IJzer in Grafisch, Illustratie en Visuele Communicatie Ontwerp Competition Category.

IJzerGrafisch· 2023

Rsvp Bedrijfsidentiteit

by Jiyun Kim

A' Design Award in IJzer Winner in Grafisch Category

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Verified Award Winner

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Colors

The Design

About Rsvp Bedrijfsidentiteit

Rsvp is een online platform voor virtuele evenementen tijdens de pandemie, met een systeem dat alleen op uitnodiging toegankelijk is voor de veiligheid. Het logo symboliseert inclusiviteit en verbondenheid, terwijl het ontwerp betrokkenheid en gemeenschap bevordert. Rsvp komt tegemoet aan de behoefte aan virtuele evenementenplanning, het verbeteren van relaties en het bevorderen van saamhorigheid in deze uitdagende tijden. Tot de unieke eigenschappen van het Rsvp-platform behoort onder meer het ‘invite-only’-systeem, dat deelnemers beschermt tegen online oplichters.

The Recognition

About the A' Design Award in IJzer

Rsvp Bedrijfsidentiteit is winnaar van de A' Design Award in IJzer, een prestigieuze erkenning die wordt toegekend aan goede ontwerpen die voldoen aan de professionele en industriële eisen die worden verwacht van goed ontworpen creaties. Winnaars in IJzer tonen grote vaardigheid, hoge specialisatie, deskundig inzicht en het creatieve vermogen van hun makers. Rsvp Bedrijfsidentiteit wordt verwacht een hooggewaardeerde, bewonderde en gekoesterde creatie te zijn die praktisch en innovatief is. Dit ontwerp dat de A' Design Award in IJzer heeft gewonnen, integreert de beste praktijken uit de sector en heeft bekwame technische kenmerken die verbonden zijn met knowhow en talent. Rsvp Bedrijfsidentiteit wordt gerespecteerd om zijn grondigheid en is ontworpen om verbeteringen van de levenskwaliteit te bieden die helpen de wereld een betere plek te maken.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The unique properties of the Rsvp platform include its invite-only system, which safeguards participants against imposters online. The system ensures that only those invited by their acquaintances are permitted to gather, providing a secure and trusted environment for online events. The logomark of RSVP is an expression of diversity and interconnectedness. It features entwined typefaces with connecting lines, linking squares, and wide letters. The symbol is based on the virtual meeting screen and varies depending on the number of attendees, reinforcing the idea of inclusivity.
Tags: Diversity, Inclusivity, Interconnectedness, COVID-19, logomark
Design Challenge: Due to the COVID-19 pandemic, virtual events have become a popular alternative to in-person gatherings. However, many online platforms lack the necessary features to create a sense of community and connectedness. The challenge is to design a virtual event platform that enhances social connectedness and fosters a sense of community for online gatherings among friend groups, with a focus on security and inclusivity.
Research: This mixed-methods study explores the impact of the Rsvp platform on social connectedness during the COVID-19 pandemic. Participants attend an online gathering via the invite-only system and complete pre- and post-gathering surveys. Data analysis includes descriptive statistics and thematic analysis. The study aims to provide insights into the role of online gatherings in reducing isolation and fostering a sense of community, with Rsvp serving as a model for secure and inclusive virtual gatherings.
Inspiration: Rsvp is a unique branding project that aims to provide a secure and trusted environment for casual online gatherings among friend groups, especially during the COVID-19 pandemic. The inspiration behind this project comes from the challenges posed by the pandemic, which has made in-person gatherings much more difficult, and virtual parties have become increasingly popular.
Project Duration: The Rsvp project is a virtual event platform that aims to connect people from different locations with shared interests. It took place in 2022 spring in Korea, US, and UK and was conducted entirely online.
Operation Flow: The host creates an event and invites guests via a unique link. Guests Rsvp to confirm attendance and can order beverages/goods from Rsvp.
Guests attend online gatherings through unique links, interact with others, and order shared items. RSVP provides a secure environment and enhances the experience with chat, games, and music.
Invited guests can extend the invitation to others by sharing their unique links. Rsvp adds these new guests to the guest list and promotes inclusivity and community building.