Digital Human Live Uitzendplatform by Baidu Online Network Technology Beijing

Digital Human Live Uitzendplatform by Baidu Online Network Technology Beijing is a highly esteemed winner of the very prestigious 2023 A' Design Award in Zilver in Mobiele Technologieën, Applicaties en Software Ontwerp Competition Category.

ZilverMobiel· 2023

Digital Human Live Uitzendplatform

by Baidu Online Network Technology Beijing

Client: Baidu Online Network Technology. Beijing

A' Design Award in Zilver Winner in Mobiel Category

36,788

Verified Award Winner

Verify Award Status for #146899

View at A' Design Award Press Release Award Badge

Colors

The Design

About Digital Human Live Uitzendplatform

Digital Human is een live uitzendplatform gebouwd op kunstmatige intelligentie technologie. Het platform ondersteunt de productie van digitale mensen, de opbouw van live studio's en mens-computerinteractie. AI-presentatoren zenden vierentwintig uur per dag continu uit, waardoor personeel op locatie en fysieke studio's overbodig worden. Het uiterlijk van elke presentator kan worden aangepast aan een merkidentiteit. Gevarieerde virtuele omgevingen verlagen de bouwkosten en presenteren productkenmerken en merkconcepten. Het doel is om de kosten en de complexiteit van live uitzenden te verminderen.

The Recognition

About the A' Design Award in Zilver

Digital Human Live Uitzendplatform is winnaar van de A' Design Award in Zilver, een buitengewoon prestigieuze erkenning die wordt toegekend aan topontwerpen die prachtig en indrukwekkend zijn. Winnaars in Zilver zijn enorm briljante en uiterst creatieve werken die de uitmuntende expertise, het talent en de scherpzinnigheid van hun ontwerpers illustreren. Digital Human Live Uitzendplatform wordt verwacht een prachtig paradepaardje te zijn dat opmerkelijk professioneel en diepgaand innovatief is. Dit ontwerp dat de A' Design Award in Zilver heeft gewonnen, is een hoogst opmerkelijke, bewonderde uitvinding die baat en de grenzen van kunst, wetenschap, ontwerp en technologie verlegt. Digital Human Live Uitzendplatform is een zeer benijde creatie die verlangens oproept, positieve gevoelens brengt en verbazing en verwondering doet ontvlammen.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a new live broadcast platform, relying on AI technology to realize digital human production, live room construction, human computer interaction. With full time digital human automatic live, it aims to reduce operating costs and difficulty of live broadcasting, eliminate manpower and site restrictions. Al anchors continuously broadcast live for 24 hours a day, providing effective help to increase GMV and fan stickiness.
Tags: Live broadcast platform, AI anchors, Automatic live
Production Technology: Relying on AI cloud rendering, computing power and digital vision technology, the framework paradigm of AI broadcast room is constructed. By creating AI anchors with real feelings and customizing unique brand IP with expressive features, multimodal intelligent interaction can be realized. Diversified live scenarios reduce construction costs and build rich content forms to improve transmission efficiency.
Design Challenge: Thanks to AI cloud rendering, computing power and digital vision technology, it helps audiences get real live broadcast experience, fully integrate into the atmosphere of live broadcast and become participants in live broadcast through the construction of expressive brand IP, multimodal intelligent interaction, and panoramic display of diversified live broadcast scenes. The live fully completes the practice from human consciousness in the virtual dimension.
Research: With the further development of Internet technology, the webcast users continue to rise, and the webcast industry has a huge market development space. However, there are many drawbacks of traditional live broadcasting, like the uneven level of anchors, the long gap period of live broadcasting, live broadcasting venues and operating personnel costs. To solve such pain points, AI livestreaming emerges to help the transformation and development of the new era economy with intelligent solutions.
Inspiration: The development of the epidemic and the maturity of technology accelerate the production and delivery of online digital content. The multidimensional integrated development trend of global economy, market and commodity has helped the digital transformation of the live streaming industry, and accelerated the rapid development and commercial realization of the digital live streaming industry.
Project Duration: Live on Baidu App in December 2022
Operation Flow: According to aesthetic preferences and brand images, it supports customization of AI anchor image to form an unique brand IP. With mild attitude and real performance, it provides a real view through fun, emotional and intelligent interaction mode. The diversified live scenes quickly realize the intelligent output of scene language, commodity sales, marketing activities, etc., present product attributes and brand concepts, and enhance theme substitution and the attraction to audience.