Absolut Lab Interieurontwerp Pop-Up Store door Moneys Studio

Het ontwerp Absolut Lab Interieurontwerp Pop-Up Store door Moneys Studio is een hoog aangeschreven winnaar van de zeer prestigieuze 2023 A' Design Award in Brons in de competitiecategorie Interieur en Tentoonstellingsontwerp.

BronsInterieur· 2023

Absolut Lab Interieurontwerp Pop-Up Store

door Moneys Studio

Opdrachtgever: Moneys Studio

Winnaar van de A' Design Award in Brons in de categorie Interieur

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Geverifieerde Prijswinnaar

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Kleuren

Het Ontwerp

Over Absolut Lab Interieurontwerp Pop-Up Store

Absolut Lab is een pop-up store en tentoonstellingsruimte in Shanghai, China. Het interieur is opgebouwd uit modulaire componenten, waardoor de ruimte kan worden gedemonteerd, gerecycled en hergebruikt. De ontwerpinspiratie is ontleend aan de Möbiusband. De entree bestaat uit een gebogen gang van polycarbonaat platen en spiegelende materialen, die samen een vloeiende looproute vormen. Een spiegelend plafond vermindert het gevoel van beslotenheid. Recyclebaar kraftpapier, roestvrij staal en polycarbonaat platen zijn de belangrijkste materialen. Alle modules werden geprefabriceerd, en de bouw ter plaatse werd binnen 60 uur voltooid.

De Erkenning

Over de A' Design Award in Brons

Absolut Lab Interieurontwerp Pop-Up Store is winnaar van de A' Design Award in Brons, een hoogst prestigieuze erkenning die wordt toegekend aan uitstekende ontwerpen die zich onderscheiden door creativiteit, vindingrijkheid en scherpzinnigheid. Winnaars in Brons zijn ruimschoots vaardige en opvallend creatieve artefacten die de grote ervaring, verbeelding en het vernuft van hun ontwerpers bevestigen. Absolut Lab Interieurontwerp Pop-Up Store wordt verwacht een hooggewaardeerd, bewonderd en gekoesterd object te zijn dat opmerkelijk professioneel en innovatief is. Dit ontwerp dat de A' Design Award in Brons heeft gewonnen, verwerkt de beste praktijken in kunst, wetenschap, ontwerp en technologie en is uitstekend door zijn aandacht voor detail. Absolut Lab Interieurontwerp Pop-Up Store bevredigt schitterend behoeften, raakt verlangens, charmeert gevoelens en spreekt de nieuwsgierigheid aan.

Achter het Ontwerp

Perskit

Credits, teamleden en technische details verstrekt door de ontwerper.

Unieke Eigenschappen: ABSOLUT's century-old brand culture was communicated in this space through a low-carbon and environment-friendly way. Formed by modular components, the space showed a sense of lightness and fluidity. The modular elements are reusable, which transcend time and echo the everlasting charm of the century-old brand. Besides, the modular design approach created a modern shopping experience, and produced a space featuring a distinctive style and a sense of free fusion just like the Mobius Strip.
Afmetingen & Verpakking: Low-carbon and eco-friendly design was highlighted in the project. Recyclable kraft paper, stainless steel, and polycarbonate sheets were chosen as the main materials. Papers rolls were used for a large area of walls, which avoided pollution brought by oil painting. Modules in the interior space were mainly made of stainless steel. The entrance featured a corridor made of curved polycarbonate sheets and mirrored materials. All the props could be recycled after the temporary space was dismantled.
Tags: Sustainable materials, Green, Recyclable kraft paper, Modular design, Classless space, Innovation, Diversity, Equality, Mobius Strip
Productietechnologie: The entrance featured a corridor made of curved polycarbonate sheets and mirrored materials, which extended from the indoors to the public outdoor spaces. It formed a structure similar to the Mobius Strip, which broke the spatial boundary and created a curving circulation route. A mirrored ceiling was adopted in the interior, to erase the sense of narrowness in the space and showcase a new and diversified image of the brand. All modules were prefabricated, which were efficient and eco-friendly.
Ontwerpuitdaging: Creating a pop-up store that reflects the brand's features in a space less than 150 square meters through a low-carbon and environment-friendly way was a big challenge. Besides, the tight construction schedule made the task even challenging.

In response, the designers innovatively adopted modular components to construct the space. The modular approach maximized the protection of environment while satisfying functional needs. Finally, the construction of the store was completed in just 60 hours.
Onderzoek: This pop-up store was transformed from a narrow space, and was required to finish on-site construction in merely five days. At the beginning of the project, the designers envisioned a new space image that echoed with the surrounding neighborhood and community, and reconsidered the social boundary between people from the perspective of contemporary art and creative culture.
Inspiratie: ABSOLUT LAB is a global program of Sweden vodka brand Absolut, and this project was the first experiential store of ABSOLUT LAB. Renovated from an existing site, this pop-up store showcased a free and artistic lifestyle through a modular system. Drawing design inspiration from the Mobius Strip, the space created a fluid shopping experience and conveyed the brand's spirit of striving for excellence to Chinese consumers.
Projectduur: The project started in May 2019 and finished in July 2019 in Shanghai, China.
Werkproces: The image of Absolut's typical bottles was refreshed in the space through new materials and forms. The multiple curved surfaces expressed a sense of infinity of the iconic bottles. Stainless steel, which features a sense of technology, endowed the space with a unique temperament. The material was hollowed out, producing an integration of lightness and solidness and creating open views in the space. The formal design of details fully manifested the characteristics of the brand.
Teamleden: Joyce Dong
Yue Qian
Wenhao Liu
Shijie Li
Ting-yu Chen
Beeldcredits: YKS