Eastern Seawall Bewegwijzeringssysteem by Yi Zhang

Eastern Seawall Bewegwijzeringssysteem by Yi Zhang is a highly esteemed winner of the very prestigious 2023 A' Design Award in Zilver in Grafisch, Illustratie en Visuele Communicatie Ontwerp Competition Category.

ZilverGrafisch· 2023

Eastern Seawall Bewegwijzeringssysteem

by Yi Zhang

Client: Water Authority of Shenzhen Municipality

A' Design Award in Zilver Winner in Grafisch Category

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Verified Award Winner

Verify Award Status for #147329

View at A' Design Award Press Release Award Badge

Colors

The Design

About Eastern Seawall Bewegwijzeringssysteem

Eastern Seawall is een bewegwijzeringssysteem ontworpen voor een kustpromenade op het schiereiland Dapeng in Shenzhen, China. Zes afzonderlijke secties langs een kustlijn van 32 kilometer worden verbonden door één uniforme visuele taal. Informatieborden, plattegronden en ecologische introducties zijn geplaatst langs wegen en bij ingangen. Pijlen gevormd door de getijdenstroom bieden duidelijke begeleiding. De borden zijn gemaakt van corrosiebestendig merbau-hardhout met een stalen kruisverstevigingsskelet. Modulaire structuren maken flexibele montage mogelijk op zeeweringen, trappen, hellingen en riffen, en verminderen windbelasting in een zilt en vochtig klimaat.

The Recognition

About the A' Design Award in Zilver

Eastern Seawall Bewegwijzeringssysteem is winnaar van de A' Design Award in Zilver, een buitengewoon prestigieuze erkenning die wordt toegekend aan topontwerpen die prachtig en indrukwekkend zijn. Winnaars in Zilver zijn enorm briljante en uiterst creatieve werken die de uitmuntende expertise, het talent en de scherpzinnigheid van hun ontwerpers illustreren. Eastern Seawall Bewegwijzeringssysteem wordt verwacht een prachtig paradepaardje te zijn dat opmerkelijk professioneel en diepgaand innovatief is. Dit ontwerp dat de A' Design Award in Zilver heeft gewonnen, is een hoogst opmerkelijke, bewonderde uitvinding die baat en de grenzen van kunst, wetenschap, ontwerp en technologie verlegt. Eastern Seawall Bewegwijzeringssysteem is een zeer benijde creatie die verlangens oproept, positieve gevoelens brengt en verbazing en verwondering doet ontvlammen.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This project was to connect 6 areas visually by unified signage systems, creating unique experience for visitors to enjoy native features and vitality.
While avoiding intrusive design, we took "reading on the way" as main design concept. It provides visitors with fresh, interesting and complete experience to read information, such as signboards, site maps and ecology introductions for roads and entrances. Modular structures were adopted to meet the needs of different venues.
Dimensions & Packaging: 2800mmx130mmx130mm Anti-corrosion Merbau Hardwood
10mm Steel Skeleton of Cross Bracing
Tags: Signage, environment，seawall reconstruction，experiential graphic，Coastal，public space
Production Technology: Along the 32km shoreline of Dapeng Peninsula in six disconnected parts, is dotted with boards in compact structures. The installation is easy and fast due to stage construction and long cycle. The coastal conditions bring challenges such as typhoon, high salt and high humidity. The boards can reduce wind loads and combine with permanent poles, avoiding looseness and corrosion of regular metal fasteners, easy for maintenance.
Design Challenge: The unified signage systems are built instead of the existed disordered ones to meet low maintenance demands for each section, and the demands for coastal economic production, also for the tourists. They’re designed by modular structures, making sign boards available with various forms but unified modules. Flexible sign-board assembling is achieved to meet the needs of different venues.
Research: Mountain-seaside Promenade was an existed narrow road connecting villages and peninsula end. Without guardrails and roadside furniture, the road was nearly untraversed. By chance, it became a nice area for ocean protection.
The interesting and changing ground graphics by coating process are designed to attract people to interact with this nice area during their visit on the magnificentpromenade.
Inspiration: Located in the east of Shenzhen, Dapeng Peninsula is famous for its mountains and seas. Local fishing villages and long coastline attract a large number of tourists. The design endowed the existed seawall with ideal tourist function.
Linear coastline space connects villages, roads, destinations and activity spaces in the entire region. It becomes a new type of experience-oriented tourist site.
Project Duration: Sept 22, 2022 Dapeng District, Shenzhen,Guangdong, China
Operation Flow: Located on a long narrow site, light and graceful boards can adapt to various venues of seawalls, steps, slopes and even reefs. The vivid tidal flow shaped arrows are adopted for clear guidance at the linear destinations.
Team Members: Zhang Yi（creative director）
Wen Yuehua（project manager）
Yan Meiying（designer）
Wu Siying（designer）