Mouled Bonbon Seizoensverpakking by Kamal Rizk - Bold Branding

Mouled Bonbon Seizoensverpakking by Kamal Rizk - Bold Branding is a highly esteemed winner of the very prestigious 2023 A' Design Award in IJzer in Verpakkingsontwerp Competition Category.

IJzerVerpakking· 2023

Mouled Bonbon Seizoensverpakking

by Kamal Rizk - Bold Branding

Client: Voila Dessert shop

A' Design Award in IJzer Winner in Verpakking Category

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Verified Award Winner

Verify Award Status for #147557

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Mouled Bonbon Seizoensverpakking

Dit is een verpakkingsontwerp voor speciale notensnoepjes in bonbonformaat, uitsluitend gemaakt voor het Mouled-feest. Het ontwerpconcept is gebaseerd op de vorm van een verpakte bonbon, aangepast aan de lengte van de koker. De ontwerper heeft het traditionele Mouled volksfeest versimpeld tot minimale iconische elementen met behulp van heldere geometrische lijnen. Hij creëerde Pop, Ridder, Paard, Boze Oog en Duif met levendige kleurvlakken. In dezelfde geometrische stijl creëerde hij de gedurfde Mouled Bonbon-typografie die het concept samenbrengt. Deze Mouled Bonbon is een moderne interpretatie van een eeuwenoude traditionele viering.

The Recognition

About the A' Design Award in IJzer

Mouled Bonbon Seizoensverpakking is winnaar van de A' Design Award in IJzer, een prestigieuze erkenning die wordt toegekend aan goede ontwerpen die voldoen aan de professionele en industriële eisen die worden verwacht van goed ontworpen creaties. Winnaars in IJzer tonen grote vaardigheid, hoge specialisatie, deskundig inzicht en het creatieve vermogen van hun makers. Mouled Bonbon Seizoensverpakking wordt verwacht een hooggewaardeerde, bewonderde en gekoesterde creatie te zijn die praktisch en innovatief is. Dit ontwerp dat de A' Design Award in IJzer heeft gewonnen, integreert de beste praktijken uit de sector en heeft bekwame technische kenmerken die verbonden zijn met knowhow en talent. Mouled Bonbon Seizoensverpakking wordt gerespecteerd om zijn grondigheid en is ontworpen om verbeteringen van de levenskwaliteit te bieden die helpen de wereld een betere plek te maken.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design concept is based on integrating the Bonbon element with the traditional festive folklore icons celebrating the Mouled in a fun modern visual. Using striking vivid colors the design features the famous Mouled Doll, Knight, Horse, Evil Eye, and the peaceful Dove. All the elements designs form the shape of bonbons representing the product inside. The Mouled Bonbon typography is the cherry on top created with cool bold lines bringing the concept and theme together in a catchy way
Dimensions & Packaging: Tube Width 100 x Diameter 100 x Height 270
Tags: packaging, packaging design, minimal packaging design, minimal design, design, graphic design, illustration, colorful design, visual
Production Technology: These composite containers consist of a tube body made from 100% recycled paper, sealed with a tin plate base and lid covered with a plastic lid for protection after opening
Design Challenge: Mouled celebrations are dated back to the 11th century in Egypt. Celebrated by generations with the same traditional festivities, and the making of special candy, until it became folklore with an iconic theme. Designing a Mouled packaging design for a modern creative brand was the challenge.
We simplified the rich folklore theme into main icons to create a minimal design with clear geometric lines and striking colors, communicating the traditional elements in a modern and young visual.
Research: Qualitative and quantitative research.
The objective was to know if people would resist a modern design for a conventional occasion.
We conducted online survey on random sample of current customers and the shop nearby pedestrians.
The Majority didn't like traditional Mouled designs, wanted more creative designs.
They liked the design, colors, and typography and kept interacting with the tube translating the icons.
The design would affect their purchase decision and they would choose modern design.
Inspiration: Mouled celebration is the main inspiration for this project. It is one of the most famous Islamic folklore festivals as it celebrates the birthday of the prophet. The day is filled with joyful festivals, colorful folklore ornaments, and special nuts candies are made only for this day for generations. The candies later became traditional gifts with the iconic doll and knight toys in the annual celebration
Project Duration: The project started in August 2022 in Cairo and finished in October 2022 in Cairo
Operation Flow: This is an easy open tube with a protective top cover that keeps the Mouled Bonbon nuts candy fresh & crisp. The design is wrapping the whole tube with colorful meaningful folklore icons. Each icon translates to nostalgic traditional memory or ritual of the celebration in the most minimal yet festive way.
Team Members: Lead designer: Kamal Rizk
Project manager: Sarah El Kasaby
Image Credits: Image #1: Illustrator Kamal Rizk, 2022
Image #2: Illustrator Kamal Rizk, 2022
Image #3: Illustrator Kamal Rizk, 2022
Image #4: Illustrator Kamal Rizk, 2022
Image #5: Illustrator Kamal Rizk, 2022