The Dark Side of the Moon Liefdesbrief door Maria-Luisa Uth

Het ontwerp The Dark Side of the Moon Liefdesbrief door Maria-Luisa Uth is een hoog aangeschreven winnaar van de zeer prestigieuze 2023 A' Design Award in Brons in de competitiecategorie Grafisch, Illustratie en Visuele Communicatie Ontwerp.

BronsGrafisch· 2023

The Dark Side of the Moon Liefdesbrief

door Maria-Luisa Uth

Opdrachtgever: Fortuna Design Studio

Winnaar van de A' Design Award in Brons in de categorie Grafisch

10,068

Geverifieerde Prijswinnaar

Verifieer de prijsstatus voor #147779

Bekijk bij A' Design Award Persbericht Award Badge

Kleuren

Het Ontwerp

Over The Dark Side of the Moon Liefdesbrief

The Dark Side of the Moon is een liefdesbrief die een traditioneel Chinees liefdesverhaal vertelt. Dit project viert het goede oude printontwerp met de nadruk op letters, illustraties, grafisch ontwerp en materialen. Het pakje van de brief gaat open en de donkere kant van de maan wordt zichtbaar. De brief wordt gevouwen als een portemonnee, een vouwmethode uit Japan die in de 18e eeuw zijn weg naar Europa vond en populair werd als vouwmethode voor liefdesbrieven. Het gebruikte papier, dat scheurvrij kan worden gevouwen en doorschijnend is, laat de twee zijden van de brief versmelten als het tegen het licht wordt gehouden.

De Erkenning

Over de A' Design Award in Brons

The Dark Side of the Moon Liefdesbrief is winnaar van de A' Design Award in Brons, een hoogst prestigieuze erkenning die wordt toegekend aan uitstekende ontwerpen die zich onderscheiden door creativiteit, vindingrijkheid en scherpzinnigheid. Winnaars in Brons zijn ruimschoots vaardige en opvallend creatieve artefacten die de grote ervaring, verbeelding en het vernuft van hun ontwerpers bevestigen. The Dark Side of the Moon Liefdesbrief wordt verwacht een hooggewaardeerd, bewonderd en gekoesterd object te zijn dat opmerkelijk professioneel en innovatief is. Dit ontwerp dat de A' Design Award in Brons heeft gewonnen, verwerkt de beste praktijken in kunst, wetenschap, ontwerp en technologie en is uitstekend door zijn aandacht voor detail. The Dark Side of the Moon Liefdesbrief bevredigt schitterend behoeften, raakt verlangens, charmeert gevoelens en spreekt de nieuwsgierigheid aan.

Achter het Ontwerp

Perskit

Credits, teamleden en technische details verstrekt door de ontwerper.

Unieke Eigenschappen: The 'Dark Side of the Moon' is a love letter, telling a traditional Chinese love story, not only with words, but also by the way the package is opend, by the choice of printing technology, the used materials, the graphic design and illustrations. The storytelling begins as soon as the package is opened: the full moon on the front wanes, the dark side of the moon becomes visible. The story unfolds together with the unfolding of the letter, guiding the reader from chapter to chapter.
Afmetingen & Verpakking: Folded with package: 12 * 12cm
Unfolded letter : 36 * 36cm
Tags: graphic design, illustration, print, type design, package design
Productietechnologie: Since the letter is folded paper, the paper needs to have the property to be folded and unfolded multiple times without being torn apart, so we chose a kind of DuPond paper, which can't be ripped apart and which is translucent - two attributes love should have. Since The Love Story is about the sun and the moon, the letter also has a sun and a moon side. The translucency of the paper makes the two sides of the letter flow together when held up against the sun. If you hold the letter down while reading, you cannot see the other side.
Ontwerpuitdaging: Since we are a package design studio, we have an interest in paper. Commercial projects for clients often don't give the opportunity to use more special papers and printing techniques. When visiting package factories we can discover new papers and think about ways to use it and combine materials with stories through design. The used 'pocket purse' folding method, which originated in Japan, but became popular in 18th century Europe as love letter folding method, needed special paper. It made the layout and choice of paper challenging, but also became the designs key component. Since it's not only a creative design project, but also an actual product we sell it was difficult to find a producer who was fit for this folding method.
Onderzoek: As a Chinese/ German design studio, we are interested in finding a way of melting those different cultures in a project. The tradition of writing love letters is not that popular in China, throughout its history. So we came up with the idea of a Chinese love letter, using a folding method which also made its way from East to West. The story of Houyi and Chang'e is over 2000 years old and has many versions, but all have an outdated moral. So we rewrote the story first, before we started with the layout. From the beginning we planned this love letters to be a series, so we choose a package which has a CD feeling, since still many of people collect or collected CDs. Like love letters CDs seem from another century, but we think of them in loving nostalgia and hope to revive them in a new way with our design.
Inspiratie: In this uncommissioned project we have combined our love for print design, story telling, illustration, graphic design and materials. The goal was to tell a story without the traditional form of a book. On the letter is space for a personal massage, this story can/should be shared with someone and reconnect those old stories with modern life again. The letter itself is folded like a 'pocket purse' - a Japanese Folding technique popular in Europe in the 18th century for writing love letters.
Projectduur: started August in Hangzhou and finished November in Hangzhou
Werkproces: Telling stories is as old as humanity. Love stories are especially popular. Giving presents to your loved ones is today more a requirement rather than an act of showing love. So we thought about a way to reintegrate old love stories with the rather old tradition of writing love letters. So this design is a present, where personal messages can be added while at the same time it is a documentation of an old love story using new design.
Beeldcredits: Qianli Ma, Maria-Luisa Uth