Brons Onderwijs · 2023
Gaenyeomsuda Schoolboek
- A' Design Award in Brons 2023 in Onderwijs
- CLIENT: Mirae-N
- Estimated Number of Design Views: 29,876
- Verification code 88109B1786 · Verify this award
Colors
About Gaenyeomsuda Schoolboek
Gaenyeomsuda is een wiskundelesboek ontworpen voor tienerscholieren. De naam is een verkorte vorm van een uitdrukking die betekent dat concepten alles zijn in de wiskunde. Het logo gebruikt een motief van een spreekwolk en een handgetekende stijl, wat de afkortingen en personalisatie weerspiegelt die kenmerkend zijn voor de tienercultuur. Het doel is om het bestuderen van wiskunde te laten aanvoelen als een gesprek met een vriend, zodat leerlingen het boek zonder onbehagen openslaan. Het boek meet 210 bij 260 millimeter. Alle pagina's zijn mat gelamineerd, en het logo en de illustraties zijn afgewerkt met transparante epoxy.
About the A' Design Award in Brons
Gaenyeomsuda Schoolboek is winnaar van de A' Design Award in Brons, een hoogst prestigieuze erkenning die wordt toegekend aan uitstekende ontwerpen die zich onderscheiden door creativiteit, vindingrijkheid en scherpzinnigheid. Winnaars in Brons zijn ruimschoots vaardige en opvallend creatieve artefacten die de grote ervaring, verbeelding en het vernuft van hun ontwerpers bevestigen. Gaenyeomsuda Schoolboek wordt verwacht een hooggewaardeerd, bewonderd en gekoesterd object te zijn dat opmerkelijk professioneel en innovatief is. Dit ontwerp dat de A' Design Award in Brons heeft gewonnen, verwerkt de beste praktijken in kunst, wetenschap, ontwerp en technologie en is uitstekend door zijn aandacht voor detail. Gaenyeomsuda Schoolboek bevredigt schitterend behoeften, raakt verlangens, charmeert gevoelens en spreekt de nieuwsgierigheid aan.
Press Kit
- Unique Properties
- GAENYEOMSUDA was made with the purpose to provide easy access to the students. The brand name GAENYEOMSUDA is an abbreviation that comes from the sentence 'concept is everything in math' and it contains its identity as well. Abbreviation and customizing, which represent the teen’s culture, were reflected in the logo to intuitively express the brand concept which is to show that tough math concepts can be studied with joy just like having a chat with a friend.
- Dimensions & Packaging
- 210mm x 260mm
The whole page was matte laminated and the logo and the pictures were coated with epoxy - Tags
- Textbook,Education,Print,Design,Branding
- Production Technology
- The brand concept, which is to encourage studying math with joy as if chatting with a friend, was expressed in the form of a speech balloon. The hand-drawn looking logo design and the illustration interest the students. People who have experience scribbling on the cover of textbooks being tired of studying must know what this is showing.
Happy memories will make it easier to start studying - Design Challenge
- Studying is difficult to most people including math. Various ways to solve this problem are being researched but no solution’s been found to be satisfying. Many ways were thought of to provide easier start to studying and using foil printing (black foil) was one of the things that could interest the users. However, there was a risk of error when massively produced, therefore, transparent epoxy was used for both the logo and the pictures to solve the problem
- Research
- Math is hard and boring to most of the students and there is even an expression that says SUPOJA which means ‘people who have given up on math’. However, there is an easy way to start studying math. This project was started with the purpose of making students open the book without feeling uneasiness towards math like the famous Aristotle’s saying ‘well begun is half done’. This will help students who might have been afraid of math start studying math
- Inspiration
- Inspiration was sought after the teens’ culture who are the main targets of the book. They enjoy communicating with their own language in their own world. Prime examples would be customizing and abbreviation. One’s own diary is written without any templates but rather done with the flow of his/her own thoughts with the collection of the things he/she likes. -Customizing.
Communicate in their own language. - Abbreviation.
Speech balloon was selected as the motif inspired by the above. - Project Duration
- The project was from August 2022 to November 2022 and it went on sale from December 2022
- Operation Flow
- Various applications utilizing the brand such as daily appliances, stationaries, etc. are introduced to create friendly vibe around math as it is used naturally on a daily basis. As the brand becomes more familiarized, math won’t be hated so much at least.
