Shacheng Laojiao Verpakking by Wu Yao is a highly esteemed winner of the very prestigious 2023 A' Design Award in Brons in Verpakkingsontwerp Competition Category.

BronsVerpakking· 2023

Shacheng Laojiao Verpakking

by Wu Yao

Client: Huailai Great Wall Wine Marketing Co., Ltd

A' Design Award in Brons Winner in Verpakking Category

15,197

Verified Award Winner

Verify Award Status for #148928

View at A' Design Award Press Release Award Badge

Colors

The Design

About Shacheng Laojiao Verpakking

Bij dezelfde flesvorm heeft de fles twee kleuren: één rood en één geel. De natuurlijke en ecologische brouwkenmerken van Shacheng zijn op het fleslichaam geschilderd. De grondstoffen voor het brouwen en het brouwproces zijn omlijnd in een witgouden draad die voor rode flessen wordt gebruikt. De onderste kleur van de buitendoos is geel en rood. De gele inspiratie komt van het gele glazuur uit de Yongzheng-periode in de Qing-dynastie en de rode inspiratie komt van het Langyao-rood uit de Kangxi-periode.

The Recognition

About the A' Design Award in Brons

Shacheng Laojiao Verpakking is winnaar van de A' Design Award in Brons, een hoogst prestigieuze erkenning die wordt toegekend aan uitstekende ontwerpen die zich onderscheiden door creativiteit, vindingrijkheid en scherpzinnigheid. Winnaars in Brons zijn ruimschoots vaardige en opvallend creatieve artefacten die de grote ervaring, verbeelding en het vernuft van hun ontwerpers bevestigen. Shacheng Laojiao Verpakking wordt verwacht een hooggewaardeerd, bewonderd en gekoesterd object te zijn dat opmerkelijk professioneel en innovatief is. Dit ontwerp dat de A' Design Award in Brons heeft gewonnen, verwerkt de beste praktijken in kunst, wetenschap, ontwerp en technologie en is uitstekend door zijn aandacht voor detail. Shacheng Laojiao Verpakking bevredigt schitterend behoeften, raakt verlangens, charmeert gevoelens en spreekt de nieuwsgierigheid aan.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: With the same bottle shape the bottle body has two colors one red and one yellow The characteristics of Shacheng's natural and ecological wine making are painted on the bottle body The raw materials and process of wine making are outlined in white (the red bottle is made of gold thread) Some sculptural landscape patterns are added on the bottle cap The upper part of the bottle retains the previous medal
Dimensions & Packaging: 320mm x 285mm x 110mm
Tags: Packaging,Gift box，wine，Shacking,Old Cellar
Production Technology: The overall outer box is yellow and its opening method is very ingenious When the outer box is opened an illustration display board is introduced The content of the picture is consistent with that of the outer box which deepens the cultural nature of the design Take out the display board and two bottles of good wine appear in front
Design Challenge: The contents of the bottle body illustration combine the local culture, and we also skillfully handle the opening method of the outer box during the creation process
Research: The Shacheng Old Cellar is arranged vertically in the middle the age information is printed like a seal under the four words Shacheng Old Cellar and the medal is arranged in the lower right corner The Jiming Mountain Dajingmen Gongting Lake the Great Wall Zhangbei Grassland Feihu Valley and the windmill with local characteristics are painted on the outer box and the local culture is depicted in this way The wine culture of the bottle is integrated with the local culture creating a thought provoking Shacheng Old Cellar
Inspiration: The bottom color of the outer box is yellow and red The yellow inspiration comes from the yellow glaze of the Yongzheng period of the Qing Dynasty which adds a historical significance to the outer box design The red color comes from the Langyao red of the Kangxi period which adds a touch of ancient charm to the overall design
Project Duration: The project started in Beijing in October 2022 and ended in Beijing in February 2023
Operation Flow: Some sculptural landscape patterns are added on the bottle cap The upper part of the bottle retains the previous medal The four words Shacheng's old cellar are arranged vertically in the middle of the bottle body The bottle body is visually raised to make the bottle body more comfortable Important information is generally arranged under the four words Shacheng Laojiao like a seal which makes the bottle design more integrated
Team Members: Original designer：Yao Wu
Illustration designer: yuchen Zhang
Illustration designer: boxing Xie
Graphic designer:huafeng Shi
Graphic designer:zhen Tan
Graphic designer:ziyang Zheng
3D designer:hao Liao