Pattern Cadeauverpakkingspapier by Gao He

Pattern Cadeauverpakkingspapier by Gao He is a highly esteemed winner of the very prestigious 2023 A' Design Award in IJzer in Grafisch, Illustratie en Visuele Communicatie Ontwerp Competition Category.

IJzerGrafisch· 2023

Pattern Cadeauverpakkingspapier

by Gao He

Client: Creative Design Studio of Anshan Normal University

A' Design Award in IJzer Winner in Grafisch Category

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Verified Award Winner

Verify Award Status for #149312

View at A' Design Award Press Release Award Badge

Colors

The Design

About Pattern Cadeauverpakkingspapier

Pattern is een ontwerp voor cadeauverpakkingspapier gebaseerd op traditionele Chinese motieven. Abstracte grafische vormen, ontleend aan vlammen, vissen en vleermuizen, worden gecombineerd tot de kop van een draak. Het drakenmotief wordt herhaald in verticale en horizontale vakken om een doorlopend patroon te vormen. Het papier wordt geproduceerd met vierkleurendruk op speciaal papier met hoge dichtheid. Het ontwerp wordt eveneens toegepast op productverpakkingen, gedrukt promotiemateriaal en kartonnen dozen. De bedoeling is om traditionele Chinese esthetiek te verenigen met modern design.

The Recognition

About the A' Design Award in IJzer

Pattern Cadeauverpakkingspapier is winnaar van de A' Design Award in IJzer, een prestigieuze erkenning die wordt toegekend aan goede ontwerpen die voldoen aan de professionele en industriële eisen die worden verwacht van goed ontworpen creaties. Winnaars in IJzer tonen grote vaardigheid, hoge specialisatie, deskundig inzicht en het creatieve vermogen van hun makers. Pattern Cadeauverpakkingspapier wordt verwacht een hooggewaardeerde, bewonderde en gekoesterde creatie te zijn die praktisch en innovatief is. Dit ontwerp dat de A' Design Award in IJzer heeft gewonnen, integreert de beste praktijken uit de sector en heeft bekwame technische kenmerken die verbonden zijn met knowhow en talent. Pattern Cadeauverpakkingspapier wordt gerespecteerd om zijn grondigheid en is ontworpen om verbeteringen van de levenskwaliteit te bieden die helpen de wereld een betere plek te maken.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The work selects Chinese traditional patterns and uses graphic language to form the head of the dragon. According to the isomorphic design of flame, fish, bat, etc. In the traditional pattern, the faucet structure is repeated and arranged together with the vertical and horizontal squares, and the abstract patterns are combined again to form a continuous wrapping paper pattern, which combines the traditional Chinese aesthetics with the modern design aesthetics.
Dimensions & Packaging: Printing illustrations:800mm (H) x 800mm (W) (sheet size), Data size::1800mm (H) x 1800mm (W), 300dpi, cmyk.
Tags: Pattern, Paper, Gift, Packaging, Product, Graphic design
Production Technology: The gift paper adopts four-color printing technology and high-density special paper, which is widely used in product packaging and shading design of various types of paper.
Design Challenge: The difficulty of project design lies in the extraction and application of traditional culture, so that gift paper products have their unique performance style and meet the aesthetic needs of contemporary young people. In addition, there are the unique style of paper gift brands, the creation of artistic effects, the effect of young people's aesthetic acceptance, and social feedback after sales.
Research: The existing gift paper packaging on the market is rich and diverse, but the traditional culture design paper is not much, and the user's experience of traditional culture is not satisfied. Therefore, through the combination of traditional pattern extraction design and modern design and layout, the new visual design will be carried out, and the traditional Chinese culture will resonate with consumers through the graphic language, satisfy consumers' emotional experience of cultural culture, and improve brand uniqueness and popularity.
Inspiration: Through the visual design of gift paper patterns and the extension design of cultural and creative products, explore the visual novelty artistic expression form of gift paper, extract abstract graphics according to different traditional Chinese patterns, and form its unique order by repeated and continuous arrangement, use graphic language to express the application of traditional patterns in packaging paper, and attract the love of young consumers.
Project Duration: The project starts in October 2022 and ends in December 2022 in Shenyang, China
Operation Flow: In order to highlight the characteristics of traditional aesthetics and modern design, gift wrapping paper is used for product packaging, printing promotional materials, and carton design respectively. People are in close contact with packaging to feel the artistic charm of traditional Chinese culture and the artistic aesthetics of modern design.
Image Credits: Image #1 : Illustrator Gao He, 2022.
Image #2 : Illustrator Gao He, 2022.
Image #3 : Illustrator Gao He, 2022.
Image #4 : Photographer Gao He, 2022.
Image #5 : Photographer Gao He, 2022.