The Storyteller Single Malt Ierse Whisky by Tiago Russo and Katia Martins

The Storyteller Single Malt Ierse Whisky by Tiago Russo and Katia Martins is a highly esteemed winner of the very prestigious 2023 A' Design Award in Platina in Verpakkingsontwerp Competition Category.

PlatinaVerpakking· 2023

The Storyteller Single Malt Ierse Whisky

by Tiago Russo and Katia Martins

Client: The Craft Irish Whiskey Co.

A' Design Award in Platina Winner in Verpakking Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About The Storyteller Single Malt Ierse Whisky

Het doel van Storyteller is om een uitgebreide, meeslepende en persoonlijke, intimistische ervaring te worden, door middel van een vat dat in de hand moet worden gehouden, volledig gewaardeerd bij kijken en hanteren, het voelen van de matte en heldere texturen, de gouden versieringen en karteling, en uiteindelijk de obsidiaan. details van de sluiting, in een volledig zintuiglijk en ervaringsgericht flesontwerp. Alle overige accessoires zijn duidelijk zichtbaar verborgen en alleen toegankelijk vanuit verschillende assen van de doos, om de ultieme meeslepende ervaring te onthullen door de geheimen die The Storyteller te bieden heeft volledig te verkennen.

The Recognition

About the A' Design Award in Platina

The Storyteller Single Malt Ierse Whisky is winnaar van de A' Design Award in Platina, een uiterst prestigieuze erkenning die wordt toegekend aan werkelijk uitzonderlijke, elegante en magnifieke ontwerpen. De winnaars in Platina zijn wonderen van creatie, getuigenissen van de grenzen van intellectuele creativiteit en tonen het ongeëvenaarde professionalisme en genie van hun ontwerpers. Van deze ontwerpen wordt verwacht dat zij de meest vermaarde werken zijn die de esthetiek van een tijdperk bepalen, bijdragen aan het welzijn van de samenleving en de grenzen van kunst, wetenschap, ontwerp en technologie verleggen. The Storyteller Single Malt Ierse Whisky toont een transcendent niveau van uitmuntendheid en maakt de wereld ongetwijfeld een betere plek met zijn voordelige en waardevolle kenmerken. The Storyteller Single Malt Ierse Whisky is een werk dat de A' Design Award in Platina heeft gewonnen en dat verlangens oproept, inspireert, verrukt en grote vreugde doet ontvlammen.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Inspired by heritage, telling the tales of Ireland and Irish Whiskey, The Storyteller is an ultra-rare whiskey that is heavily influenced by a see-through display that fully focuses on the bottle, without further distractions. A 360 degree design that encompasses and merges the details of bottle and box: an interplay of angles that elevate the display and base booklet whilst keeping all other secrets fully hidden, from the glasses to the pipette, all in their respective secret compartments.
Dimensions & Packaging: The bottle's geometry starts from the irregular angular base, making the bottle an enneahedron that will only be placed on top of a surface on its side, allowing for the correct reading of the written information. Due to this, the bottle can only be held by hand or in the golden tripod inside the box, where, hidden in the lower dark leather casing are four push-to-open drawers, each one towards one axis, and revealing glasses, coasters, stones, pipette, carafe, and of course, the secret booklet.
Tags: Whiskey, luxury, design, craftsmanship, experience, immersion, packaging, product, exclusive, bottle
Production Technology: The Storyteller's vessel is an interplay of surfaces and geometries where half is fully frosted, and the other half, slightly recessed, is fully clear, revealing the whiskey inside in all its glory. This creates a visual play of slowly revealing the shades of the whiskey and the gold foiled across the bottle whilst viewing it from any angle. The box, on the other hand, present, at first glance, a vertical shape, with all the accessories hidden so that be bottle stays the centre of attention.
Design Challenge: The main creative challenge in developing The Storyteller was the combination of different materials and slots that could create an illusion effect for both bottle and booklet. As a very peculiar glass vessel, full of intricate details and finishes, its stand also needed to defy the conventional, by maximizing the way the bottle, closure and detailing are highlighted by the experience box, keeping the interaction a moment of discovery instead of a product that gives away every single feature.
Research: The focus of R&D during the creation of The Storyteller was focused on Irish History and literature. As an homage to the Managing Director, Ian Duignan's ancestors' and their trade, The Storyteller is a product that must understand the past, its importance and relevance, whilst looking into the future, with a disruptive approach and new methods of showcasing and highlighting the vessel and the whiskey inside. Due to that, mechanisms, automations and displays were also a core part of the research.
Inspiration: More than a collectable, more than pure visionary design, The Storyteller represents an authentic piece of Irish History. Based on our Director's ancestors' tradition of being the country's storytellers, travelling from town to town and delivering the news across the island, this is a meaningful, personal take on a whiskey experience that merges with design to create a moment in History, to create new memories, powerful ones, around a glass of one of the rarest, most sought-after whiskeys ever produced.
Project Duration: Over a year, The Storyteller was designed and envisioned to the finest of details, thought through in order to provide a fully immersive experience between user and bottle. The box was developed to act as a cabinet of curiosities, where History and Mythology merge into secret chambers that reveal the whiskey-tasting accessories and the booklet, hiding in plain sight, waiting for the chosen user to unleash its secrets, yet always focusing on the floating bottle as the core of interaction.
Operation Flow: Opening from the top in angled hinges, The Storyteller box opens exactly like two books together, making it only possible to remove the bottle from the top, held in a metallic tripod that elevates the vessel, slightly tilted upwards, allowing for a better read of the information embedded into the bottle. Underneath, a combination of optical illusion, LED and perspective reveals just a glimpse of the booklet that tells the story of the whiskey and meaningful moments of Irish whiskey heritage.
Team Members: Tiago Russo
Katia Martins
Image Credits: The Craft Irish Whiskey Co.