Trido Magnetic Art Bouwblokken

Press Kit

Unique Properties

Trido is a set of magnetic building blocks, based on the geometry of Platonic solids: the shapes of tetrahedron and octahedron.
Thanks to a unique ingenious magnet system, each side of each shape connects to each other aligning along the edges and with no repealing, which allows limitless construction possibilities.
Trido has a harmoniously balanced palette in nuances and contrasts, while the expressive magnetic eyes can bring any structure to life.
Trido is a distinctive inspirational tool

Dimensions & Packaging

Trido is available in the sets of three sizes and each size is in six color palettes.
Small set includes: 12 pieces (2 octahedrons, 4 tetrahedrons, 4 half tetrahedrons, 2 eyes). Medium set: 24 pieces (4 octa, 8 tetra, 8 half-tetra, 4 eyes). Large set: 36 pieces (6 octa, 12 tetra, 12 half-tetra, 6 eyes).
Color palettes: Jungle, Flamingo, Laguna, Sky, Honey, Greyscale. Shapes size: Tetra 50mm x 40mm x 40mm, Octa 50mm x 50mm x 70mm, Half-Tetra 50mm x 40mm x 20mm, Eye diameter 28 mm

Tags

Trido, art, toy, magnetic blocks, construction set, pyramidal, triangle geometry

Production Technology

Trido has a patented magnetic system, which gives strong connection between shapes without repealing. That unique system allows a limitless versatility for assembling, and also makes it very pleasant and simple to play with shapes, as the shapes aligne themselves alon the edges.
The pieces are made of ABS plastic, while the magnets are safely hidden inside in a special inner "nest". Trido magnetic system is protected by the patents in the USA, European countries, China, Japan, Korea.

Design Challenge

The most difficult part was to develop the magnetic inner system for different shapes. A lot of prototyping and testing were applied to find the right solution for the functional and appearance quality, along with the balance of technical issues of production.

Research

Artur Tikhonenko, the creator of Trido, was very interested in the sculpture and plaster casting and origami technology.
He originally wanted to create magnetic biological shapes, but after making some prototypes, he came up with the idea of ​​breaking through the biological series. After experimenting with different shapes, Artur found that only when tetrahedrons and octahedrons are combined in a specific way can they stick to each other without gaps.

Inspiration

The inspiration came from the ideas of origami, abstract sculpture, and platonic solids geometry, while the patented magnetic system made these classic shapes function as a novelty tool. The tool for inspiration, play, learning, exploration, relaxation etc.
The aim of the idea was to awaken the play instinct of children and adults and enables them easily create impressively artistic geometric three-dimensional structures. The color palette was designed to stand out and look modern.

Project Duration

The development of first prototypes started in the mid of 2017.
In 2018: first Toy Fairs were visited: London Toy Fair and Nuremberg Toy Fair.
In 2020: the first sales started in Europe and China.
In 2022: The Red Dot Award "Best of the Best" was won.

Operation Flow

Playing with Trido is pleasant and simple. You can play without instructions, it's even more interesting. The parts are very comfortable to hold in your hands, they are very well magnetized and neither side repels the other, so building is easy and fast. By attaching to any structure an eye shape, you will always get a funny character. Any design can be easily changed in a one-two steps, just turning, adding or removing a piece.

Patents

All Patents are granted and belong to Trido Ltd, UK:
Belarus, Korea, USA, China, Japan, Belgium , Austria, Switzerland /Liechtenstein, Czech Republic, Germany, Denmark, Spain, Finland, France, United Kingdom, Italy, Luxembourg , Netherlands , Norway, Sweden.

All Trademarks are granted or under consideration and belong to Trido Ltd: United Kingdom, Australia, Switzerland, Benelux (Belgium,Netherlands, Luxemburg), Belarus, Canada, China (Class 28), China, Germany, France, Israel, Italy, Japan, Korea, Norway, Russia, Sweden, USA

Image Credits

Images 1,2,3,4,5: photographer Artur Tikhonenko
Video: created by Hape Holding China creative team. Copyrights belongs to Trido ltd.
Image with a child: photographer Artur Tikhonenko, model Oscar Tikhonenko (model statement release is signed and attached)