Kahisu Verpakking voor Japanse Azijndrink by Shinji Arashigawa

Kahisu Verpakking voor Japanse Azijndrink by Shinji Arashigawa is a highly esteemed winner of the very prestigious 2023 A' Design Award in Brons in Verpakkingsontwerp Competition Category.

BronsVerpakking· 2023

Kahisu Verpakking voor Japanse Azijndrink

by Shinji Arashigawa

Client: Applied Kansei Center

A' Design Award in Brons Winner in Verpakking Category

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Verified Award Winner
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Colors

The Design

About Kahisu Verpakking voor Japanse Azijndrink

Kahisu is de Japanse azijndrank met een ethische boodschap, de eerste in zijn soort in Japan. Deze is gemaakt van schillen van bittere sinaasappels, die voorheen werden weggegooid na het uitpersen van het sap. Het ontwerpconcept is Artistiek Ontwerp voor Ethische Keuze. Om twee nieuwe smaken uit te drukken die de azijnsmaak, de zoetheid van fruit en de bitterheid van bittersinaasappelschillen combineren, en het bijzondere moment van het drinken ervan, wordt een fles in champagnestijl gebruikt die de werelden van twee grote kunstenaars, Gauguin (Blend G) en Monet (Blend M), verweeft. De geschenkverpakking gebruikt minimaal kartonmateriaal om twee flessen op prachtige wijze te presenteren.

The Recognition

About the A' Design Award in Brons

Kahisu Verpakking voor Japanse Azijndrink is winnaar van de A' Design Award in Brons, een hoogst prestigieuze erkenning die wordt toegekend aan uitstekende ontwerpen die zich onderscheiden door creativiteit, vindingrijkheid en scherpzinnigheid. Winnaars in Brons zijn ruimschoots vaardige en opvallend creatieve artefacten die de grote ervaring, verbeelding en het vernuft van hun ontwerpers bevestigen. Kahisu Verpakking voor Japanse Azijndrink wordt verwacht een hooggewaardeerd, bewonderd en gekoesterd object te zijn dat opmerkelijk professioneel en innovatief is. Dit ontwerp dat de A' Design Award in Brons heeft gewonnen, verwerkt de beste praktijken in kunst, wetenschap, ontwerp en technologie en is uitstekend door zijn aandacht voor detail. Kahisu Verpakking voor Japanse Azijndrink bevredigt schitterend behoeften, raakt verlangens, charmeert gevoelens en spreekt de nieuwsgierigheid aan.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Kahisu is a new Japanese vinegar drink with an ethical message, made from bitter orange peels, which was previously discarded after squeezing the juice. The design concept is Artistic Design for Ethical Choice, for the earth, for children 100 years from now. In order to express the novel taste and the artistic aspect common to the taste, a champagne-type bottle, a shape not generally used for Japanese vinegar drinks, was adopted, and the graphics were in the style of paintings.
Dimensions & Packaging: Bottle: Width 81mm x Depth 81mm x Height 241mm
Label: Width 247mm x Height 70mm
Box: Width 300mm x Depth 170mm x Height 85mm
Tags: Ethical, Food recycling, Japanese vinegar drinks, Artistic, Gauguin, Monet, Minimum
Production Technology: The technology to ferment bitter orange "peels" to produce vinegar was developed, and Japan's first "fruit peel vinegar drink " was born. In order to embody the ethical message, we used recycled materials for the bottle and label in consideration of the environment.
Design Challenge: A major challenge for the project team was to develop Japan's first vinegar drink with new values that would set it apart from existing vinegar drinks in both taste and packaging. Based on the concept formulated by the producer, researchers, manufacturers, and designers worked together as a team to arrive at the final form of new taste and design.
Research: A new vinegar drink was born, characterized by a "bittersweetness" like black coffee, as a result of research experiments using Kansei engineering using a large number of taste samples in which the proportions of taste components were subtly controlled. In order to convey its deep and artistic taste and ethical message, the shape and materials of the bottle, cap, and label were repeatedly examined to achieve a design that simultaneously expresses "Artistic Design" and "Ethical Choice".
Inspiration: Kahisu is a Japanese vinegar drink with new values. Two new flavors, blending the vinegary and sweetness, of conventional vinegar drinks with the bitterness of bitter orange peels, are expressed in the worlds of the works of two artists. The fruity flavor Blend G was inspired by Paul Gauguin's tropical landscapes and people, while the fresh and refreshing flavor Blend M was inspired by Claude Monet's landscape paintings of water lilies.
Project Duration: The project started in Hiroshima, Japan in September 2021 and has been on sale at the online store since August 2022. The client is a long-established vinegar manufacturer founded in 1582.
Operation Flow: The role of Kahisu is to deliver to your loved ones the excitement you experience when you drink it with sparkling water or spirits (whiskey, gin, rum, etc.), and the thoughts that will lead to the future 100 years from now as expressed in the design concept. Kahisu will be sold for gift use only to relay the ethical message of caring for the future of society and the earth.
Team Members: Producer/Product Director: Koichiro Kasio
Planner: Makiko Ozawa