Zao from Xinghua Village Drankverpakking by Chunyang Wang

Zao from Xinghua Village Drankverpakking by Chunyang Wang is a highly esteemed winner of the very prestigious 2023 A' Design Award in Zilver in Verpakkingsontwerp Competition Category.

ZilverVerpakking· 2023

Zao from Xinghua Village Drankverpakking

by Chunyang Wang

Client: Qiangyuanzao

A' Design Award in Zilver Winner in Verpakking Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Zao from Xinghua Village Drankverpakking

Zao uit Xinghua Village is een verpakkingsontwerp voor Chinese sterke drank. Het geïllustreerde hoofdpatroon toont het proces van het verbouwen van tarwe en de verwerking ervan tot sterke drank. Het Chinese karakter van de serienaam is gecombineerd met Europese gotische lettervormen. Slanke lijnen en decoratieve patronen verbinden traditie met modern design. Het etiket maakt gebruik van een zilveren perstechniek met fijne lijnen, en de doos heeft donkere UV-lijnen die voelbaar zijn bij aanraking. De transparante fles toont de heldere kleur van de drank. Het ontwerp heeft als doel Chinese sterke drank te presenteren aan jongere mensen en aan mensen uit verschillende culturen.

The Recognition

About the A' Design Award in Zilver

Zao from Xinghua Village Drankverpakking is winnaar van de A' Design Award in Zilver, een buitengewoon prestigieuze erkenning die wordt toegekend aan topontwerpen die prachtig en indrukwekkend zijn. Winnaars in Zilver zijn enorm briljante en uiterst creatieve werken die de uitmuntende expertise, het talent en de scherpzinnigheid van hun ontwerpers illustreren. Zao from Xinghua Village Drankverpakking wordt verwacht een prachtig paradepaardje te zijn dat opmerkelijk professioneel en diepgaand innovatief is. Dit ontwerp dat de A' Design Award in Zilver heeft gewonnen, is een hoogst opmerkelijke, bewonderde uitvinding die baat en de grenzen van kunst, wetenschap, ontwerp en technologie verlegt. Zao from Xinghua Village Drankverpakking is een zeer benijde creatie die verlangens oproept, positieve gevoelens brengt en verbazing en verwondering doet ontvlammen.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Although it is a local liquor, the design still incorporates a lot of modern design elements.The process of growing wheat into liquor was drawn as the main pattern for packaging in illustrations.The word "造" is the name of the wine series. We have blended the Chinese word "造" with the European Gothic. The slender lines reflect the meticulous taste for taste. The decorative patterns allow users to travel between ancient and modern times.
Tags: Liquor Culture, Xinghua Village Liquor Culture Protection, Tradition and Modernity
Production Technology: The production technology is mainly reflected in the printing process:Sliver pressed process with fine lines on the liquor label. The box is made of UV dark lines at a low cost, which meets the tactile needs that cannot be seen but can be touched.
Design Challenge: How to balance the relationship between the visual design of Chinese local liquor culture and the popular visual design under the international perspective. It is necessary for this work to be accepted by Chinese young people, but also to be liked by foreign friends.
Research: Modern young people don't know much about Chinese liquor culture. Through studying, we can inject some freshness into traditional liquor culture and inherit the liquor culture through transformation. Let more young people know about Chinese baijiu (Chinese liquor). Through the design research, the packaging design has an international identity, so that people from different cultural backgrounds can be close to Chinese liquor.
Inspiration: Xinghua Village is a famous liquor production area in China and has a long history of liquor culture.Brewing began here as early as 1,500 years ago.But with the times change, Chinese young people begin to accept fast-food liquor.This Xinghua Village liquor packaging design is aimed at young people.Combining modern design forms to give Chinese liquor a new visual image. A form of packaging design that is acceptable to people of different cultures.
Project Duration: Designed in Hangzhou in September 2021.
The product will be produced in Shanxi Xinghua Village in 2021
Operation Flow: When holding the bottle, the arc of the bottle is fused with the shape of the hand.You can feel the texture of the printing process by touching it carefully.The transparent bottle embodies the pure color of the liquor.These visual and tactile sensations amplify the drinking sensation. Also upgrade the user experience.
Team Members: Chunyang Wang