Wudang Mountain Visuele Identiteit, Illustratie by Yao Wu

Wudang Mountain Visuele Identiteit, Illustratie by Yao Wu is a highly esteemed winner of the very prestigious 2024 A' Design Award in Brons in Cultureel Erfgoed en Cultuurindustrie Ontwerp Competition Category.

BronsCultureel Erfgoed· 2024

Wudang Mountain Visuele Identiteit, Illustratie

by Yao Wu

Client: Beijing Wuyao Cultural and Creative Co. Ltd.

A' Design Award in Brons Winner in Cultureel Erfgoed Category

29,823

Verified Award Winner

Verify Award Status for #154186

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Wudang Mountain Visuele Identiteit, Illustratie

Wudang Mountain is een visuele identiteit- en illustratieproject dat is ontwikkeld voor de Wudang Mountain UNESCO-Werelderfgoedlocatie in China. Het project omvat drie illustraties, drie logo-ontwerpen, verpakking, patronen gebaseerd op de mythologie van Wudang en lokale dieren, en het interieurontwerp van een vlaggenschipwinkel. Het hoofdlogo gebruikt een complexe vorm om de geschiedenis en plechtigheid van de locatie weer te geven, terwijl het commerciële submerk gebruikmaakt van strakke lijnen. De verpakkingsdoos meet 18 bij 18 centimeter en combineert reliëfdruk, hete foliedruk en uv-coating, zodat details zowel gezien als gevoeld kunnen worden.

The Recognition

About the A' Design Award in Brons

Wudang Mountain Visuele Identiteit, Illustratie is winnaar van de A' Design Award in Brons, een hoogst prestigieuze erkenning die wordt toegekend aan uitstekende ontwerpen die zich onderscheiden door creativiteit, vindingrijkheid en scherpzinnigheid. Winnaars in Brons zijn ruimschoots vaardige en opvallend creatieve artefacten die de grote ervaring, verbeelding en het vernuft van hun ontwerpers bevestigen. Wudang Mountain Visuele Identiteit, Illustratie wordt verwacht een hooggewaardeerd, bewonderd en gekoesterd object te zijn dat opmerkelijk professioneel en innovatief is. Dit ontwerp dat de A' Design Award in Brons heeft gewonnen, verwerkt de beste praktijken in kunst, wetenschap, ontwerp en technologie en is uitstekend door zijn aandacht voor detail. Wudang Mountain Visuele Identiteit, Illustratie bevredigt schitterend behoeften, raakt verlangens, charmeert gevoelens en spreekt de nieuwsgierigheid aan.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a large-scale comprehensive project designed for the Wudang Mountain World Cultural Heritage. These include 3 illustrations of different sizes, 3 logo designs and supporting packaging designs, pattern designs with the theme of Wudang mythology and Wudang Mountain native animals, and the interior design of the flagship store. The main logo design of Wudang Mountain The complex design is chosen to reflect the history and solemnity of Wudang Mountain as a world cultural heritage. The Wudang Mountain commercial sub-brand adopts clean lines.
Dimensions & Packaging: The size of the packaging box is 18cm*18cm. The surface of the packaging is embossed with hot stamping to show the pattern design, and UV is used to cover the illustration. The illustration uses giclee technology, and the size of the work displayed in the form of a single illustration is 3.84m*0.76m. 12 vignettes can be displayed as postcards. The dimensions of business applications vary by type.
Tags: Illustration, Wudang, Visual design, Cultural heritage design,
Production Technology: In commercial applications it can be used with other derivatives such as postcards posters and other cultural and creative works The choice of materials varies depending on the derivative IP authorization and photo gallery authorization
Design Challenge: Wudang Mountain is a world cultural heritage The biggest difficulty is to preserve its history in comprehensive creation and make everyone interested in its culture In illustration design how to integrate the classic architecture of Wudang Mountain with Wudang culture The layout of the image must be comprehensive The painting style is also excellent both realistic and incorporating a lot of Chinese mythology
Research: Understand and reproduce Wudang culture. From multiple angles and build a grand cultural foundation with a narrative structure in illustration design. Create expanded graphics and logo designs for subsequent commercialization Strive to build a complete system.
Inspiration: Inspired by Wudang culture and Wudang architecture.
Paraphrase: Wudang is a famous mountain in China, the birthplace of Chinese Taoism, and the birthplace of Tai Chi. In 1994, the ancient architectural complex of Wudang Mountain was included in the World Cultural Heritage List. It is an extremely important cultural heritage in China.
Project Duration: The project started in Beijing in July 2023 and ended in December 2023
Operation Flow: Illustrations and graphic designs cannot directly interact with users. Through packaging and products, users can more intuitively see the details in the illustrations. Through the differences in packaging technology, users can feel the details of the pattern design tactilely and visually.
Team Members: Original designer：Wu yao
Illustration designer:Zhang yuchen
Illustration designer:Xie boxing
Graphic designer:Tan zhen
Graphic designer:Zheng ziyang
Graphic designer: Tang Wenhu
3D designer:Liao hao
Photographer:Zhou Tingjue