Hao Prawns Kruidenverpakking by Jin Zhang

Hao Prawns Kruidenverpakking by Jin Zhang is a highly esteemed winner of the very prestigious 2024 A' Design Award in IJzer in Verpakkingsontwerp Competition Category.

IJzerVerpakking· 2024

Hao Prawns Kruidenverpakking

by Jin Zhang

Client: Wuhan Sanbu Brand Design

A' Design Award in IJzer Winner in Verpakking Category

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Verified Award Winner

Verify Award Status for #154739

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Colors

The Design

About Hao Prawns Kruidenverpakking

Ontwerpers gebruiken een groot wit vlak om zich te onderscheiden van andere vergelijkbare producten, waarbij een combinatie van bekende pokerfiguren en rivierkreeften wordt gebruikt om consumenten een vertrouwd gevoel te geven. Omdat de Chinese karakters van de merknaam gemakkelijk verkeerd worden uitgesproken, heeft de ontwerper het Engelse logo van het merk ontworpen met Chinese pinyin-annotaties. Het toevoegen van de toon maakt het gemakkelijker om de merknaam correct uit te spreken, en de toonvorm lijkt op een vinkje, wat een ondersteunend grafisch element voor het merk vormt.

The Recognition

About the A' Design Award in IJzer

Hao Prawns Kruidenverpakking is winnaar van de A' Design Award in IJzer, een prestigieuze erkenning die wordt toegekend aan goede ontwerpen die voldoen aan de professionele en industriële eisen die worden verwacht van goed ontworpen creaties. Winnaars in IJzer tonen grote vaardigheid, hoge specialisatie, deskundig inzicht en het creatieve vermogen van hun makers. Hao Prawns Kruidenverpakking wordt verwacht een hooggewaardeerde, bewonderde en gekoesterde creatie te zijn die praktisch en innovatief is. Dit ontwerp dat de A' Design Award in IJzer heeft gewonnen, integreert de beste praktijken uit de sector en heeft bekwame technische kenmerken die verbonden zijn met knowhow en talent. Hao Prawns Kruidenverpakking wordt gerespecteerd om zijn grondigheid en is ontworpen om verbeteringen van de levenskwaliteit te bieden die helpen de wereld een betere plek te maken.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a series of crayfish seasoning products. Most similar products in supermarkets are mainly in red. Designers use white bags to make people's first impression of this product healthier. At the same time, they have designed an IP image. Through the combination of familiar playing cards and crayfish, people can quickly develop a sense of familiarity and understand the product properties at a glance. This combination makes the product more memorable.
Dimensions & Packaging: Width 185mm x Depth 45mm x Height 256mm
Tags: Packaging design, Hao Prawns, Seasoning, illustration, Chinese design, Wuhan Sanbu brand design
Production Technology: For better product preservation, these series of products are sealed with aluminum foil bags, with a matte film covering the surface for a more textured feel.
Design Challenge: This is a commonly used seasoning in people's daily lives, and the biggest challenge in design is not to use the designer's perspective, but to use the consumer's perspective, starting from health, differentiation, and easy to find second time purchases. So designers need to constantly play the role of consumers and ponder the psychological state of consumption.
Research: These series of products are mostly purchased by consumers in supermarkets, so designers went to many supermarkets and looked at the shelves of the same type of products. They conducted research from different perspectives, and found that in order to break through, the first thing is to have a sense of jumping in color, making it easier for people to find. In addition, it is necessary to have elements that are familiar to people but different from other brands, in order to make consumers remember.
Inspiration: This is a seasoning for stir frying crayfish. Crayfish is a favorite food among people. The designer has observed that people enjoy playing poker after eating crayfish, and the people on the cards are very familiar elements. The designer combines crayfish and poker together, making people feel familiar and friendly at first glance, and can also see the product properties at a glance.
Project Duration: The project started in Wuhan, China in July 2023 and was completed in Wuhan, China in August 2023. It is expected to be sold in Hubei, China in March 2024.
Operation Flow: On most shelves with red products, white is very easy to see, and designers use familiar poker characters and crayfish patterns that are easy to understand at a glance. At the same time, designing logo English characters in the form of Chinese pinyin annotations helps people correctly read the first rare Chinese character in the product name, which helps promote the brand. At the same time, this pinyin annotation "HAO" adds tone, becoming an auxiliary graphic for the brand.