Yellow Crane Tower Waterverpakking by Jin Zhang

Yellow Crane Tower Waterverpakking by Jin Zhang is a highly esteemed winner of the very prestigious 2024 A' Design Award in Brons in Verpakkingsontwerp Competition Category.

BronsVerpakking· 2024

Yellow Crane Tower Waterverpakking

by Jin Zhang

Client: Wuhan Sanbu Brand Design

A' Design Award in Brons Winner in Verpakking Category

14,646

Verified Award Winner

Verify Award Status for #154744

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Yellow Crane Tower Waterverpakking

Dit is een drinkbaar natuurlijk bronwater geproduceerd door de Gele Kraantoren. De ontwerper gebruikt de methode van het tekenen van karakters om de grens tussen tekst en grafische elementen te doorbreken, waarbij de 3500 jaar oude cultuur van Wuhan wordt geïntegreerd in de drie karakters van Gele Kraantoren, waardoor het merk en de stedelijke context continu worden versterkt. De ontwerpinspiratie voor de flessendop komt van de op een kraan rijdende onsterfelijke in Witte Wolk Gele Kraan, die de onsterfelijke charme van de Gele Kraantoren overbrengt.

The Recognition

About the A' Design Award in Brons

Yellow Crane Tower Waterverpakking is winnaar van de A' Design Award in Brons, een hoogst prestigieuze erkenning die wordt toegekend aan uitstekende ontwerpen die zich onderscheiden door creativiteit, vindingrijkheid en scherpzinnigheid. Winnaars in Brons zijn ruimschoots vaardige en opvallend creatieve artefacten die de grote ervaring, verbeelding en het vernuft van hun ontwerpers bevestigen. Yellow Crane Tower Waterverpakking wordt verwacht een hooggewaardeerd, bewonderd en gekoesterd object te zijn dat opmerkelijk professioneel en innovatief is. Dit ontwerp dat de A' Design Award in Brons heeft gewonnen, verwerkt de beste praktijken in kunst, wetenschap, ontwerp en technologie en is uitstekend door zijn aandacht voor detail. Yellow Crane Tower Waterverpakking bevredigt schitterend behoeften, raakt verlangens, charmeert gevoelens en spreekt de nieuwsgierigheid aan.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a very special water, the most famous landmark of Wuhan, China, the Yellow Crane Tower. It witnesses the history and culture of this region for thousands of years. Designers use painting to draw the most representative elements and combine them into Chinese characters for product names, breaking the boundaries between text and graphics.
Dimensions & Packaging: 225mmx60mmx60mm
Tags: Packaging design, Yellow Crane Tower, Water, illustration, Chinese design, Wuhan Sanbu brand design
Production Technology: In order to better showcase the water quality, the proportion of bottle stickers should be kept as small as possible, allowing large areas of bottles to be exposed and allowing consumers to see the crystal clear water more intuitively.
Design Challenge: The biggest challenge lies in making choices. The culture of a city that has been around for thousands of years is very rich, but in the end, the designer focuses on the brand name and focuses on the brand as the core, narrowing the scope while also showcasing the city's culture.
Research: The brand wants to make this water a product with local cultural characteristics, so they initially determined their research direction and deeply explored local culture. Taking Yellow Crane Tower as the core area, they will focus on many aspects, which can not only closely connect with the brand, but also showcase urban culture.
Inspiration: The thousands of years of exclusive culture in this region have inspired designers. In traditional Chinese aesthetics, there are paintings in words and characters in paintings. This unique expression technique makes this product design unique.
Project Duration: The project started in Wuhan, China in July 2023 and was completed in Wuhan, China in September 2023. It is expected to be sold in China in October 2023.
Operation Flow: The designer first started with the study of urban culture and selected the most representative elements of the city's thousands of years of culture. Then, combined with the size of the label, they decided to use illustrations combined with Chinese characters to design, so that there are characters in the picture and pictures in the characters.