Shangfang Large Seal Script Bouwblokkenset by Beijing Xingchen Wanqian Technology

Shangfang Large Seal Script Bouwblokkenset by Beijing Xingchen Wanqian Technology is a highly esteemed winner of the very prestigious 2024 A' Design Award in IJzer in Speelgoed-, Spellen- en Hobbyproductontwerp Competition Category.

IJzerSpeelgoed· 2024

Shangfang Large Seal Script Bouwblokkenset

by Beijing Xingchen Wanqian Technology

Client: Beijing Xingchen Wanqian Technology Co., Ltd

A' Design Award in IJzer Winner in Speelgoed Category

38,427

Verified Award Winner

Verify Award Status for #154806

View at A' Design Award Press Release Award Badge

Colors

The Design

About Shangfang Large Seal Script Bouwblokkenset

Book Text: Shangfang Groot Zegelschrift is een educatieve bouwblokkenset voor kinderen. Het ontwerp is geïnspireerd op Het Boek der Familienamen, een klassieke Chinese leestekst over achternamen. Chinese achternaamkarakters worden weergegeven in Shangfang groot zegelschrift, een oude schrijfstijl. De blokken worden verbonden door middel van pen-en-gatverbindingen, een traditionele Chinese verbindingstechniek. Basisblokken en verbindingsstukken van verschillende typen en formaten worden gecombineerd volgens de streken van elk karakter. De onderdelen zijn gemaakt van ABS, een recyclebaar gietmateriaal.

The Recognition

About the A' Design Award in IJzer

Shangfang Large Seal Script Bouwblokkenset is winnaar van de A' Design Award in IJzer, een prestigieuze erkenning die wordt toegekend aan goede ontwerpen die voldoen aan de professionele en industriële eisen die worden verwacht van goed ontworpen creaties. Winnaars in IJzer tonen grote vaardigheid, hoge specialisatie, deskundig inzicht en het creatieve vermogen van hun makers. Shangfang Large Seal Script Bouwblokkenset wordt verwacht een hooggewaardeerde, bewonderde en gekoesterde creatie te zijn die praktisch en innovatief is. Dit ontwerp dat de A' Design Award in IJzer heeft gewonnen, integreert de beste praktijken uit de sector en heeft bekwame technische kenmerken die verbonden zijn met knowhow en talent. Shangfang Large Seal Script Bouwblokkenset wordt gerespecteerd om zijn grondigheid en is ontworpen om verbeteringen van de levenskwaliteit te bieden die helpen de wereld een betere plek te maken.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Shangfang Large Seal Script is an educational building block set inspired by the ancient Chinese classic enlightened reading material The Book of Family Names which can be dated back to 1000 years ago, a toy joined by mortise and tenon. This technique has been handed down and developed for more than 7000 years till now. Immersing in the fun of building bricks, players are guided to admire the immense historical heritage and unique culture of China over the past thousand years.
Dimensions & Packaging: 308mm*308mm*133mm
Tags: Building blocks, puzzle, text, culture, splicing
Production Technology: The product is fabricated from customized gold masterbatch featuring good color uniformity, tiny color difference in batches and no contamination, which is more consistent with the needs of sustainable design. The ABS molded material is superior in overall properties, impact strength and good chemical stability. Once made, it is recyclable and reusable with good sustainability.
Design Challenge: Referring to a collection of information about over 500 family names in The Book of Family Names, and the available historical data of Shangfang Large Seal Script, the characters of the desired family names were resigned and the font structures were reclassified. The combined use of mortise and tenon technique led to a creative design and development of a new piece and insert structure and made production viable. Frankly this is a very complicated and heavy loaded engineering work.
Research: The Book of Family Names denotes the typical culture of China’s family names with an immense role in the hand-down of family names and the understanding of characters for thousands of years; Shangfang Large Seal Script is a kind of ancient Chinese seal script with prime time appearing in the Tang and Song dynasties, a script known for its gorgeous strokes and orderly layout; mortise and tenon is a traditional structural joining technique applied in ancient Chinese architecture.
Inspiration: Toys offer the best way for children to stimulate interest, develop creativity and interaction, and equip themselves with knowledge and skills through practical experience. Toys immensely infused with traditional Chinese culture would help children visually understand and memorize traditional cultural knowledge. Traditional Chinese culture can also help children gain pride and identity, foster keen interest and respect for Chinese culture, and enhance their artistic culture.
Project Duration: The project kicked off in January 2023 in Beijing. It is expected to wrap up in October 2023 and release to market in June 2024.
Operation Flow: Different types and sizes of foundation blocks and connectors are required depending on the strokes and positions. The arrangement of joints disposed along different directions on five sides of a foundation block allows players to build bricks according to the desired shapes.
Team Members: Huang Zhong, LI Jiuzhou, Wang Mingling, Gao Qiang