Hugoo Schoudertas met heupzitje by Yasuhiro Yamamoto

Hugoo Schoudertas met heupzitje by Yasuhiro Yamamoto is a highly esteemed winner of the very prestigious 2024 A' Design Award in Brons in Baby-, Kinder- en Kinderproducten Ontwerp Competition Category.

BronsBabyproducten· 2024

Hugoo Schoudertas met heupzitje

by Yasuhiro Yamamoto

Client: GRIT Inc

A' Design Award in Brons Winner in Babyproducten Category

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Verified Award Winner

Verify Award Status for #155805

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Hugoo Schoudertas met heupzitje

Hugoo is een schoudertas met een ingebouwd heupzitje voor uitstapjes met kinderen. De tas behoudt de vorm van een gewone schoudertas en biedt tegelijk ondersteuning aan een kind op een gewatteerd zitje. Vier vakken zijn ingedeeld naar functie, zodat één tas alle benodigdheden voor een dagje uit kan bevatten. De binnenvoering is geel, waardoor de inhoud gemakkelijk te zien is, en uit één vak kan een reinigingsdoekje direct worden uitgetrokken. De stof is CORDURA, gekozen voor zijn sterkte en duurzaamheid. Wanneer het heupzitje niet meer nodig is, kan Hugoo nog steeds als schoudertas worden gebruikt.

The Recognition

About the A' Design Award in Brons

Hugoo Schoudertas met heupzitje is winnaar van de A' Design Award in Brons, een hoogst prestigieuze erkenning die wordt toegekend aan uitstekende ontwerpen die zich onderscheiden door creativiteit, vindingrijkheid en scherpzinnigheid. Winnaars in Brons zijn ruimschoots vaardige en opvallend creatieve artefacten die de grote ervaring, verbeelding en het vernuft van hun ontwerpers bevestigen. Hugoo Schoudertas met heupzitje wordt verwacht een hooggewaardeerd, bewonderd en gekoesterd object te zijn dat opmerkelijk professioneel en innovatief is. Dit ontwerp dat de A' Design Award in Brons heeft gewonnen, verwerkt de beste praktijken in kunst, wetenschap, ontwerp en technologie en is uitstekend door zijn aandacht voor detail. Hugoo Schoudertas met heupzitje bevredigt schitterend behoeften, raakt verlangens, charmeert gevoelens en spreekt de nieuwsgierigheid aan.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: It looks like an ordinary shoulder bag, but every detail has been designed for outings with children.

The string is 5 cm long, making it easy to take out the bag while carrying luggage, and the inside is made of yellow fabric, making it easy to see what's inside.
Furthermore, there is a pocket to take out a wiping sheet as it is, making it more than just a pocket, but everything is designed for child-rearing.
Also, when not in use as a hip seat, it can of course be used as a regular shoulder bag. So it is an item that can be used as a shoulder bag for many years to come, even after it has finished its role as a hip seat.
Dimensions & Packaging: Overall width: approx. 285mm
Height: approx. 165mm
Depth: approx. 105mm
Tags: kids,hipseat,baby,bag,baby carrier
Production Technology: Safety and durability are very important to us because we use it as if we were carrying a child.

The fabric is made of CORDURA, which is seven times stronger than nylon. Each one is carefully crafted by artisans.
Design Challenge: There were already many sling-type or waist-attached hip seats on the market, but shoulder bag-type hip seats did not exist. The major challenge was to design a hip seat that would be stable and comfortable for children to use, while maintaining the shape of a shoulder bag. After more than a year of repeated sample productions, we finally succeeded in designing the ideal shoulder bag with a hip seat.
Research: 1,500 moms and dads were surveyed about what they carry with them when they go out. Based on the results, we designed four pockets according to their roles so that they can go out with one bag.
Inspiration: Having a lot of luggage for outings with children is a problem for many moms and dads. Our team, which also consists mainly of moms and dads, felt that the sling type would not fit their luggage, and the type worn around the waist would not fit their clothes. If that were the case, we thought that a new hip seat design that would hold more luggage than the sling type and fit better with clothes than the type worn around the waist would solve the problems of many moms and dads, so we began designing one.
Project Duration: We surveyed more than 1,500 Mamapapas and researched what they needed for their outings. Based on the results, a design was implemented to accommodate items to be carried. After more than a year of sample production, the product was launched in Japan in 2023.
Team Members: producer:yasuhiro yamamoto
designer:kaoru masedo
marketing:hiroki hatakeyama