Painting Scenic Splendor Grafisch Ontwerp by Dayan Shangguan

Painting Scenic Splendor Grafisch Ontwerp by Dayan Shangguan is a highly esteemed winner of the very prestigious 2024 A' Design Award in Brons in Grafisch, Illustratie en Visuele Communicatie Ontwerp Competition Category.

BronsGrafisch· 2024

Painting Scenic Splendor Grafisch Ontwerp

by Dayan Shangguan

Client: Beijing Forestry University

A' Design Award in Brons Winner in Grafisch Category

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Verified Award Winner
Verify Award Status for #157257

View at A' Design Award Press Release Award Badge

Colors

The Design

About Painting Scenic Splendor Grafisch Ontwerp

Dit project omvat het ontwerp van het onvoorwaardelijke toelatingsaanbod voor Beijing Forestry University. Het project bestaat uit drie onderdelen, namelijk een envelop, een toelatingsbrief en illustraties. Het ontwerp van de envelop maakt slim gebruik van het vouwen van papier om de buitenverpakking te vormen, waardoor productiematerialen worden bespaard. Bovendien is de toelatingsbrief vervaardigd van milieuvriendelijk papier, wat het ecologische karakter verder benadrukt. Tot slot toont de illustratie de schoonheid en bezienswaardigheden van Beijing Forestry University.

The Recognition

About the A' Design Award in Brons

Painting Scenic Splendor Grafisch Ontwerp is winnaar van de A' Design Award in Brons, een hoogst prestigieuze erkenning die wordt toegekend aan uitstekende ontwerpen die zich onderscheiden door creativiteit, vindingrijkheid en scherpzinnigheid. Winnaars in Brons zijn ruimschoots vaardige en opvallend creatieve artefacten die de grote ervaring, verbeelding en het vernuft van hun ontwerpers bevestigen. Painting Scenic Splendor Grafisch Ontwerp wordt verwacht een hooggewaardeerd, bewonderd en gekoesterd object te zijn dat opmerkelijk professioneel en innovatief is. Dit ontwerp dat de A' Design Award in Brons heeft gewonnen, verwerkt de beste praktijken in kunst, wetenschap, ontwerp en technologie en is uitstekend door zijn aandacht voor detail. Painting Scenic Splendor Grafisch Ontwerp bevredigt schitterend behoeften, raakt verlangens, charmeert gevoelens en spreekt de nieuwsgierigheid aan.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This project is a design work for 2023 Beijing Forestry University Unconditional Offer of Admission, it contains three parts: an envelope, a offer letter, and an illustration. The envelope's design cleverly employs the folding of the paper to form the outer packaging. The offer letter is made from eco-friendly paper, further emphasizing its environmentally friendly attributes. The accompanying illustration showcases the scenic beauty of Beijing Forestry University, serving as a special gift for new students.
Dimensions & Packaging: Offer letter size: 203mm x 287mm, Illustration size: 203mm x 287mm, Envelope size: 209mm x 293mm x 5mm.
Tags: Illustration Design，Packaging Design，Unconditional Offer of Admission，Higher Education，Graduate Student
Production Technology: The offer's envelope is made from 157-gram copperplate paper and is coated with a matte film, which adds a refined texture. The offer letter utilizes 200-gram environmentally friendly paper and is printed in four colors, showcasing a design that is both simple and sophisticated. The illustrations also use 200-gram eco-friendly paper, refined through a detailed laser process, creating a delicate visual effect. Additionally, the school logo is crafted with selective UV processing, lending these details a sleek and upscale finish.
Design Challenge: The offer's envelope ingeniously achieves its packaging effect through the folding of the paper itself. Moreover, the interior illustrations meticulously depict the iconic buildings of Beijing Forestry University, with laser processing applied to certain parts.
Research: Given that this is unconditional offer of admission form Beijing Forestry University, the design predominantly features deep green in its color scheme. The illustrations within depict the university's iconic buildings, embodying both subtlety and elegance.
Inspiration: This project is the unconditional offer of admission designed for Beijing Forestry University. The inspiration of the project is from a detailed observation of the campus environment and a deep commitment to environmental protection. This design skillfully integrates the scenic beauty of the campus with eco-friendly principles. It aims to provide new students with a unconditional offer that not only features the unique characteristics of the university but also embodies artistic elements. Thereby, it vividly highlights Beijing Forestry University's emphasis on environmental conservation. Because it's a distinctive attribute of the institution.
Project Duration: The project spanned four months and was designed in Beijing
Operation Flow: This project is committed to ensuring that new students feel a sense of surprise the moment they open their unconditional offer of admission. Therefore, the main color of the notification envelope is an understated and dark color, and its solidity is increased by a unique snap structure. Upon opening the envelope, the exquisite internal illustrations and the elegant offer letter come into view, creating an unforgettable experience.
Team Members: Dayan Shangguan
Yuxin Liu
Qiaoxin Tan
Bujin Hong
Wanting Liu
Image Credits: Beijing Forestry University