Beijing Wangfujing Xiyue Winkelcentrum Interieur door Xia Gushuyu Commercial Space Design

Het ontwerp Beijing Wangfujing Xiyue Winkelcentrum Interieur door Xia Gushuyu Commercial Space Design is een hoog aangeschreven winnaar van de zeer prestigieuze 2024 A' Design Award in Goud in de competitiecategorie Interieur en Tentoonstellingsontwerp.

GoudInterieur· 2024

Beijing Wangfujing Xiyue Winkelcentrum Interieur

door Xia Gushuyu Commercial Space Design

Opdrachtgever: Beijing Wangfujing Jinjie Shopping Center Co., Ltd.

Winnaar van de A' Design Award in Goud in de categorie Interieur

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Geverifieerde Prijswinnaar

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Kleuren

Het Ontwerp

Over Beijing Wangfujing Xiyue Winkelcentrum Interieur

Beijing Wangfujing Xiyue is een winkelcentruminterieur van 19.800 vierkante meter in het centrale gebied van Beijing. Het ontwerp verbindt traditionele Chinese architectuur met futuristische elementen. Opgewipte dakranden, nokbeesten, dougong-consoles en caissonplafonds vormen het raamwerk, terwijl metaallegeringen zorgen voor sterkte en duurzaamheid. Drie thematische punten, Yuanshi Kou, Sundial Square en Qiankun Fang, markeren de atria. De eerste kelderverdieping biedt ruimte aan horeca en de tweede aan retail. De kleurtemperatuur en helderheid van het licht worden geregeld om gevarieerde sferen te creëren.

De Erkenning

Over de A' Design Award in Goud

Beijing Wangfujing Xiyue Winkelcentrum Interieur is winnaar van de A' Design Award in Goud, een immens prestigieuze erkenning die wordt toegekend aan eersteklas, schitterende en uitmuntende ontwerpen. Winnaars in Goud zijn uiterst innovatieve, zeer visionaire en glamoureus verblindende creaties die het genie, de wijsheid en de bekwaamheid van hun ontwerpers weerspiegelen. Beijing Wangfujing Xiyue Winkelcentrum Interieur wordt verwacht een zeer geprezen, trendzettende en monumentale uitvinding te zijn die ongekende waarde levert. Dit ontwerp dat de A' Design Award in Goud heeft gewonnen, is een spectaculair, gerespecteerd project dat enorm baat en de grenzen van kunst, wetenschap, ontwerp en technologie verlegt. Beijing Wangfujing Xiyue Winkelcentrum Interieur wekt intense gevoelens van verlangen, roept passie op, moedigt creativiteit aan en fascineert ons.

Achter het Ontwerp

Perskit

Credits, teamleden en technische details verstrekt door de ontwerper.

Unieke Eigenschappen: Beijing Wangfujing Xiyue Shopping Mall stands as a globally renowned commercial street. Wangfujing has witnessed nearly 800 years of commercial evolution in China, and been expected to establish a new form of commerce. This project redefines shopping malls, and even becomes the most culturally vibrant block catering to youthful trends on Wangfujing Street. Through the design and content, it creates a super block where traditional culture and future technology collide and fuse.
Afmetingen & Verpakking: It covers an area of 19,800 square meters.
Tags: Wangfujing XY Toutiao, Chinese nuclear current shell, youthful trend, cultural confidence, themed business
Productietechnologie: In the logic of scene creation, traditional culture forms the core structure, while modern materials give the shape. The framework retains the traditional architectural style, using elements like upturned eaves and roof ridge beasts. The decorative materials of metal alloys lead to good strength and durability. The project adopts various materials to improve spatial openness and transparency, and manipulate light in terms of color temperature and brightness, thereby creating diverse atmospheres.
Ontwerpuitdaging: The challenge was creating a space involving diverse labels such as fashion, culture, experience and socializing to lead business trend. The team has set up 3 major themed display points in the atriums: Yuanshi Kou, Sundial Square and Qiankun Fang, realizing a creative futuristic style while inheriting traditional culture. The cyberpunk Beijing rabbit god, featuring trendy visual expressions with a sense of technology, reinterprets the unique historical characteristics of the commercial space.
Onderzoek: Wangfujing Street, as the golden business card of Beijing, stands as the most popular commercial street in the country. Its commercial history of 100 years has become the epitome of modern commercial development in China. The design team has tapped into the power of rejuvenation, focused on Chinese Technology and New Art to steer the future development of Wangfujing, and shaped a new China chic across various fields, meeting the diverse needs of Generation Z and even the Alpha generation.
Inspiratie: The project is located in a place with cultural significance in the core area of Beijing. Given its unique location, the design team proposed to unlock Beijing from a different perspective. They deeply explored traditional beams, columns, dougong decorative brackets, caisson ceilings, Hutong and quadrangle dwellings, and ancient wisdom related to directions, sundials, Qian and Kun, while incorporating lots of futuristic elements, creating a fusion of culture and future to shape XY Toutiao.
Projectduur: This project started in March, 2022 in Beijing, and finished in December, 2023 in China.
Werkproces: The design team, taking spatial design, business format planning, brand introduction, etc. into account, has elevated content and innovated in scene creation, enabling the B1 and B2 floors to respectively encompass dining and trendy retail. This led to the groundbreaking presentation of a unique Y3K immersive new China chic aesthetic space. It offers users an immersive shopping experience, revolutionizing the perception of China chic among young people with futurism that goes beyond imagination.
Teamleden: Wenzhe Gao
Jinchao Hei
Bing Bai
Jiawen Qi