Feng Ya Wu Zhen Keramische Luidspreker door Yang Chao, Chen Zilong and Xiang Yang

Het ontwerp Feng Ya Wu Zhen Keramische Luidspreker door Yang Chao, Chen Zilong and Xiang Yang is een hoog aangeschreven winnaar van de zeer prestigieuze 2024 A' Design Award in Brons in de competitiecategorie Audio- en Geluidsapparatuur Ontwerp.

BronsAudioproducten· 2024

Feng Ya Wu Zhen Keramische Luidspreker

door Yang Chao, Chen Zilong and Xiang Yang

Opdrachtgever: Tongxiang research institute communication university of zhejiang

Winnaar van de A' Design Award in Brons in de categorie Audioproducten

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Het Ontwerp

Over Feng Ya Wu Zhen Keramische Luidspreker

Feng Ya Wu Zhen is een keramische luidspreker geïnspireerd op de waterstad Wuzhen in Zhejiang, China. Het compacte lichaam meet 70 bij 70 bij 70 millimeter en verwijst naar de oude architectuur van Tongxiang. Elke luidspreker wordt met de hand gebakken op 1.300 graden, waardoor de kleur van elk stuk enigszins verschilt. Moderne grafische composities vervangen traditionele inktschilderingen om de lokale cultuur tot uitdrukking te brengen. De buitenverpakking is gemaakt van mat gecoat papier met een fluwelen binnenkant en is voorzien van reliëfdruk met getextureerde muzieknootelementen en braille.

De Erkenning

Over de A' Design Award in Brons

Feng Ya Wu Zhen Keramische Luidspreker is winnaar van de A' Design Award in Brons, een hoogst prestigieuze erkenning die wordt toegekend aan uitstekende ontwerpen die zich onderscheiden door creativiteit, vindingrijkheid en scherpzinnigheid. Winnaars in Brons zijn ruimschoots vaardige en opvallend creatieve artefacten die de grote ervaring, verbeelding en het vernuft van hun ontwerpers bevestigen. Feng Ya Wu Zhen Keramische Luidspreker wordt verwacht een hooggewaardeerd, bewonderd en gekoesterd object te zijn dat opmerkelijk professioneel en innovatief is. Dit ontwerp dat de A' Design Award in Brons heeft gewonnen, verwerkt de beste praktijken in kunst, wetenschap, ontwerp en technologie en is uitstekend door zijn aandacht voor detail. Feng Ya Wu Zhen Keramische Luidspreker bevredigt schitterend behoeften, raakt verlangens, charmeert gevoelens en spreekt de nieuwsgierigheid aan.

Achter het Ontwerp

Perskit

Credits, teamleden en technische details verstrekt door de ontwerper.

Unieke Eigenschappen: As a global high-end ceramic speaker cultural creation, it integrates Eastern classical culture. Using modern graphic compositions to replace Chinese ink painting methods not only carries urban culture, but also reflects Wuzhen people's pursuit of a better life. In order to satisfy more consumer groups, They have added braille to the outsourcing to make the product more diversified and allow people to experience the cultural atmosphere from both visual and auditory dimensions.
Afmetingen & Verpakking: Width 70mm x Depth 70mm x Height 70mm. The surface of the speaker is combined with the architectural creation of the ancient town of Tongxiang, China. Outer packaging: Width 100mm x Depth 80mm x Height 100mm. The printed material is made of soft-touch matte laminate decoration. Surface in 300g matte coated paper, interior in black pearl velvet cotton.It is convenient and flexible, and can be carried around with you.
Tags: Audio, ceramic works, gifts and cultural creations, painting art, handicrafts.
Productietechnologie: Different from other traditional speakers that use precious metals as materials, the packaging of ceramic speakers pursues environmental protection, simplicity, and durability, and innovatively combines environmentally friendly materials with cultural values. Ceramic speakers are hand-fired at a high temperature of 1,300 degrees. It is worth mentioning that it not only incorporated textured musical note elements on the outside of the packaging, but also added a braille design and used embossed printing technology to allow more people to experience the charm of ceramic speakers.
Ontwerpuitdaging: As a cultural and creative speaker starting from Wuzhen and moving towards the global tourism industry, the biggest challenge is to explore the differences of similar products, and combine the characteristics of Wuzhen's urban culture to find a way to integrate the field of Eastern painting art. The expression from classical to modern. Secondly, combining Chinese ceramics, there is a high probability of manual production failure, with a lot of color uncertainty, which also leads to each product being unique.
Onderzoek: This work is commissioned by the Jiaxing Municipal Government in China to create cultural innovation products for the regional tourism industry and play a positive role in promoting Jiaxing's culture. In order to achieve this goal, designers conducted on-site investigations and designed based on elements such as Jiangnan water towns and Wuzhen residential buildings, reinterpreting traditional Eastern elements through symbolic design techniques. A ceramic speaker with Wuzhen characteristics has been designed based on Chinese ceramic craftsmanship. Tourists can better understand the region through Jiaxing's classical music and images.
Inspiratie: Wuzhen is one of the most representative water towns in the Jiangnan region of China, renowned for its unique natural scenery and rich historical and cultural heritage. The culture, art, and products of Wuzhen can be integrated with each other. This product draws inspiration from Eastern classical architecture and integrates modern graphic art. Taking this ancient oriental Jiangnan city as a starting point, it will influence the global tourism city market.
Projectduur: The project starts in March 2023 in Hangzhou, China and will be completed in December 2023.
Werkproces: Combining Wuzhen architecture, cultural landscape and products will naturally arouse users' attention and emotional resonance. It can be associated with urban culture, built environment, art exhibitions, commemorative activities, and can play a role in dissemination and promotion. Presented as a work of art or collectible, the packaging material is degradable and environmentally friendly.
Teamleden: Creative Director:Yang Chao
Designer:Chen Zilong
Designer:Xiang Yang
Beeldcredits: Image #1: Yang Chao,Chen Zilong,Xiang Yang
Image #2: Yang Chao,Chen Zilong,Xiang Yang
Image #3: Yang Chao,Chen Zilong,Xiang Yang
Image #4: Yang Chao,Chen Zilong,Xiang Yang
Image #5: Yang Chao,Chen Zilong,Xiang Yang