Dragon Year Gift Theeverpakking by Tao Ran is a highly esteemed winner of the very prestigious 2024 A' Design Award in IJzer in Verpakkingsontwerp Competition Category.
IJzerVerpakking· 2024
Dragon Year Gift Theeverpakking
by Tao Ran
Client: Shenzhen Yixin Visual Brand Consultant Co., Ltd
A' Design Award in IJzer Winner in Verpakking Category
Verified Award Winner
Verify Award Status for #157666The Design
About Dragon Year Gift Theeverpakking
Draakjaargeschenk is een verpakkingsontwerp voor Pu'er-thee, gecreëerd als geschenk voor het Chinese Lentefestival. Het ontwerp is geïnspireerd op de draak, een gelukbrengend dier uit de oude Chinese mythologie, en op de bergachtige regio Yunnan, waar Pu'er-thee vandaan komt. Een handgetekende draak in kalligrafie- en inktschilderstijl wordt gecombineerd met een eenvoudig draaksymbool, gemaakt met grafische software. De ingetogen buitenverpakking vormt een contrast met de gedurfde inktstijl van de binnenverpakking. Handgemaakt katoenpapier van lokale etnische gemeenschappen wordt met zeefdruk bewerkt, waardoor elk exemplaar uniek is.
The Recognition
About the A' Design Award in IJzer
Dragon Year Gift Theeverpakking is winnaar van de A' Design Award in IJzer, een prestigieuze erkenning die wordt toegekend aan goede ontwerpen die voldoen aan de professionele en industriële eisen die worden verwacht van goed ontworpen creaties. Winnaars in IJzer tonen grote vaardigheid, hoge specialisatie, deskundig inzicht en het creatieve vermogen van hun makers. Dragon Year Gift Theeverpakking wordt verwacht een hooggewaardeerde, bewonderde en gekoesterde creatie te zijn die praktisch en innovatief is. Dit ontwerp dat de A' Design Award in IJzer heeft gewonnen, integreert de beste praktijken uit de sector en heeft bekwame technische kenmerken die verbonden zijn met knowhow en talent. Dragon Year Gift Theeverpakking wordt gerespecteerd om zijn grondigheid en is ontworpen om verbeteringen van de levenskwaliteit te bieden die helpen de wereld een betere plek te maken.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Using calligraphy and ink painting as forms of expression, the illustrations and text of the "dragon" were hand drawn, and a concise "dragon" symbol was drawn using computer graphics software. The collision of the two shapes the unique temperament of the product. The restrained graphic style of the outer packaging and the wild ink style of the inner packaging form a strong contrast, which coincides with the refreshing and strong aftertaste of tea drinking.
- Dimensions & Packaging
- 200mm x 200mm x 4mm
- Tags
- Packing，Tea packaging，Pu'er tea packaging，Dragon Year
- Production Technology
- The packaging material adopts handmade paper unique to local ethnic minorities, which is environmentally friendly, simple, and rich in vicissitudes, expressing the ancient and cultural connotations of tea products.
- Design Challenge
- In terms of creation, it is necessary to inherit and activate local traditional culture, while realizing the inherent correlation between "Spring Festival", "Dragon Year", and "Tea"; In terms of material selection, Dai handmade cotton paper was used, which has a low production capacity. However, its long history, soft texture, and clear texture reveal the atmosphere of Eastern culture.
- Research
- In order to highlight the regional cultural characteristics of the product during the creative process, many attempts were made, and ultimately, the unique Dai handmade cotton paper was selected for screen printing, with each copy being unique.
- Inspiration
- The year of the dragon is approaching, and the dragon is an animal in ancient Chinese mythology, symbolizing auspiciousness. We took the theme of "Dragon" and drew inspiration from the geographical characteristics of Yunnan, China, the birthplace of "Pu'er tea", as well as the refreshing and strong aftertaste of the drink. We created packaging that showcases the characteristics of the product and the attributes of Dragon Year gifts.
- Project Duration
- The project started in Shenzhen in October 2023, was completed in Yunnan in December 2023, and was launched into the market for sales in Shenzhen in January 2014. Simultaneously achieving excellent sales performance.
- Operation Flow
- As the Dragon Year Spring Festival approaches, based on local cultural customs, we draw nutrients from ancient dragon totems and combine them with modern design contexts to create tea gifts that conform to the theme of the Dragon Year Spring Festival, showcasing the cultural taste of users.
- Patents
- Copyright
Name: Tao Ran
Year: 2023
Trademark
Year: 2020-2030
Holder: Shenzhen Yixin Visual Brand Consultant Co., Ltd
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