Park Lane Complex Verkoopcentrum by Nic Lee

Park Lane Complex Verkoopcentrum by Nic Lee is a highly esteemed winner of the very prestigious 2024 A' Design Award in Brons in Interieur en Tentoonstellingsontwerp Competition Category.

BronsInterieur· 2024

Park Lane Complex Verkoopcentrum

by Nic Lee

Client: China Resources Land South China Guangzhou Co.

A' Design Award in Brons Winner in Interieur Category

14,110

Verified Award Winner

Verify Award Status for #158541

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Park Lane Complex Verkoopcentrum

Park Lane Complex is een verkoopcentrum in Guangzhou, China, met een oppervlakte van 2164 vierkante meter. Het interieur combineert traditionele binnenplaatsen met westers geïnspireerde gebouwen en een voetgangersarcade om de circulatie te verbeteren. Een centrale binnenplaats overspant beide verdiepingen en verbindt ze visueel met elkaar. De entree op de tweede verdieping volgt een vierkante ringvormige plattegrond die dienstdoet als zowel ontvangstruimte als expositieruimte. Rode traverteen voegt warmte en textuur toe aan het neutrale interieur. Een privé-eetzaal maakt gebruik van een traliewerk van hout om licht en privacy in balans te brengen.

The Recognition

About the A' Design Award in Brons

Park Lane Complex Verkoopcentrum is winnaar van de A' Design Award in Brons, een hoogst prestigieuze erkenning die wordt toegekend aan uitstekende ontwerpen die zich onderscheiden door creativiteit, vindingrijkheid en scherpzinnigheid. Winnaars in Brons zijn ruimschoots vaardige en opvallend creatieve artefacten die de grote ervaring, verbeelding en het vernuft van hun ontwerpers bevestigen. Park Lane Complex Verkoopcentrum wordt verwacht een hooggewaardeerd, bewonderd en gekoesterd object te zijn dat opmerkelijk professioneel en innovatief is. Dit ontwerp dat de A' Design Award in Brons heeft gewonnen, verwerkt de beste praktijken in kunst, wetenschap, ontwerp en technologie en is uitstekend door zijn aandacht voor detail. Park Lane Complex Verkoopcentrum bevredigt schitterend behoeften, raakt verlangens, charmeert gevoelens en spreekt de nieuwsgierigheid aan.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Guangzhou's dynamic cityscape, shaped by its geography and commerce, epitomizes the blending of north-south and east-west cultures. Waterfrom Design highlight this synthesis through spatial design, seamlessly integrating traditional courtyards with Western-style buildings and pedestrian arcade. Our choice of materials, such as red travertine from the Middle East, pays homage to Guangzhou's Lingnan culture "red standstone" while also exemplifying its cross-regional approach to material sourcing from the West.
Dimensions & Packaging: Project Area: 2164 square meters
Tags: sales center, city culture, red travertine, stairs, Guangzhou
Production Technology: Waterfrom Design integrate courtyards and pedestrian arcade to create efficient interior circulation. The second-floor entrance is designed in a layout resembling the Chinese character "回", doubling as a welcoming area and display space. A central courtyard spans both floors, illuminating their relationship.
Design Challenge: Lingnan's original cultural aesthetics were often ornate and intricate, featuring common elements like carvings and colored glass. To present their culture in a more abstract way, Waterfrom Design rely on spatial circulation and material choices to convey the city's historical context. This approach ensures that despite its modernization, the architecture remains compatible with local traditions.
Research: In addition to material selection, many spaces within the venue draw inspiration from traditional Guangzhou festivals and gatherings, such as the commonly observed lantern parades. Waterfrom Design incorporate symbolic elements into sleek and transparent glass lamp posts, transforming the space into a different atmosphere after dark.
Inspiration: In southern cities like Guangzhou, commercial ports have shaped a diverse architectural landscape blending Eastern and Western styles. Traditional courtyards and modern Western-style buildings coexist, defining the city's character. Leveraging "blank spaces" in both styles, Water From Design optimize spatial layout by integrating courtyards and covered walkways, enhancing indoor circulation and maximizing space efficiency for seamless indoor-outdoor transitions.
Project Duration: Located in Guangzhou, China, this project is started in May 2023 and completed in September 2023.
Operation Flow: Adjacent to the entrance, a long courtyard hosts a café on the first floor. The main wall extends upwards, blending with sculptural elements like split rock-like stairs and a bar area. Red sandstone dominates the visual landscape, adding warmth and texture to the neutral interior, creating a memorable ambiance. The private dining hall, strategically positioned away from the main circulation pathways, sits in a secluded corner opposite the courtyard. Drawing inspiration from floral walls, it employs a lattice-like wooden grille technique, balancing light and privacy effectively.
Image Credits: Photographer One Thousand Degrees Image