Dreavita Mental Wellness Branding by Cansu Dagbagli Ferreira

Dreavita Mental Wellness Branding by Cansu Dagbagli Ferreira is a highly esteemed winner of the very prestigious 2024 A' Design Award in Brons in Grafisch, Illustratie en Visuele Communicatie Ontwerp Competition Category.

BronsGrafisch· 2024

Dreavita Mental Wellness Branding

by Cansu Dagbagli Ferreira

Client: Cansu Dagbagli Ferreira

A' Design Award in Brons Winner in Grafisch Category

20,229

Verified Award Winner

Verify Award Status for #158644

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Dreavita Mental Wellness Branding

Dreavita is een progressief en inclusief wellnessmerk. De visuele identiteit is ontworpen om sensitief, respectvol en attent te zijn, en weerspiegelt het inclusieve karakter van het merk. Het concept is ontstaan vanuit het idee van krachtige natuur en heet Simplicity inspired resilience. Omdat de patronen van de natuur wijzen op consistentie, kracht en groei, streeft de branding ernaar deze boodschappen over te brengen door middel van affirmaties en een minimalistische ontwerpbenadering. De illustraties zijn gericht op de patronen van de natuur en demonstreren hoe herhaling en veerkracht resulteren in succes in het leven.

The Recognition

About the A' Design Award in Brons

Dreavita Mental Wellness Branding is winnaar van de A' Design Award in Brons, een hoogst prestigieuze erkenning die wordt toegekend aan uitstekende ontwerpen die zich onderscheiden door creativiteit, vindingrijkheid en scherpzinnigheid. Winnaars in Brons zijn ruimschoots vaardige en opvallend creatieve artefacten die de grote ervaring, verbeelding en het vernuft van hun ontwerpers bevestigen. Dreavita Mental Wellness Branding wordt verwacht een hooggewaardeerd, bewonderd en gekoesterd object te zijn dat opmerkelijk professioneel en innovatief is. Dit ontwerp dat de A' Design Award in Brons heeft gewonnen, verwerkt de beste praktijken in kunst, wetenschap, ontwerp en technologie en is uitstekend door zijn aandacht voor detail. Dreavita Mental Wellness Branding bevredigt schitterend behoeften, raakt verlangens, charmeert gevoelens en spreekt de nieuwsgierigheid aan.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Dreavita is a progressive and inclusive wellness brand dedicated to providing empowering mental health services and resources to underserved communities, fostering emotional healing, personal growth, and a sense of belonging, so that every individual can thrive and embrace a life filled with purpose, resilience and joy.

Visual identity was intended to be sensitive, respectful and considerate, reflecting the brand's inclusive character.
Dimensions & Packaging: The brand was applied on to various sizes of items including printed items and digital. Some examples are business cards, posters, web design and social media designs.
Tags: wellness, mental, health, psychology, identity, inclusive, community, nature
Production Technology: Three logo versions were created to be flexible to adapt in any graphic media and to underline the brand’s inclusivity. The design thinking method of Diverge and Converge was used. All work was done digitally as vector based assets with Adobe Creative Suite.
Design Challenge: The biggest challenge was to reflect Dreavita’s abstract characteristics and find a way to connect with the audience. The aim was differentiating the brand from the usual self-growth brands to create an identity that feels genuinely intimate. Young adults with mental health issues have strong feelings: they want to be understood, and they’re very sensitive. So, something that doesn’t feel real and intimate would be ingenuine. Nature was the biggest inspiration: life passes by it, and it stays there, strong, but not overwhelmingly in your face. Nature gives you power and support on a deeper level.
Research: In the research phase, the focus was the needs of people from underserved communities who are looking for emotional support.
Inspiration: The concept was born from the idea of strong nature and we called it "Simplicity inspired resilience". As the patterns of nature hints us to consistency, strength and growth, the branding aims to pass these messages through affirmations and minimal design approach. Frames combined with natural patterns support the growth and resilience feeling. Illustrations are focused on the patterns of nature, demonstrating the repetition and the resilience result in success in life.
Project Duration: 2 months, 2023, United States and France
Operation Flow: Project Steps follows as Brand Strategy, Design Discovery, Presentation, Refinement and Delivery