Olka Ongenaaide Tas by Maryam Hosseini is a highly esteemed winner of the very prestigious 2024 A' Design Award in Brons in Mode- en Reisaccessoires Ontwerp Competition Category.

BronsAccessoire· 2024

Olka Ongenaaide Tas

by Maryam Hosseini

A' Design Award in Brons Winner in Accessoire Category

164,342

Verified Award Winner

Verify Award Status for #159234

View at A' Design Award Press Release Award Badge

Colors

The Design

About Olka Ongenaaide Tas

Olka is een handgemaakte ongenaaide leren tas geïnspireerd door de onomkeerbare Iraanse migratie. Het bestaat uit 54 modulaire stukken echt rundleer die in elkaar grijpen. Deze weving wordt gerealiseerd door middel van sleuven die met laser in het leer worden gesneden. De afmetingen zijn 220 x 220 x 80 mm. Het handvat van de tas is gemaakt van walnotenhout. Olka betekent vaderland in het Perzisch, tegenwoordig verlaten Iraanse tieners en jongeren hun vaderland om een beter leven op te bouwen, en migratie kan scheuren veroorzaken in hun geest en ziel, zelfs in hun lichaam, maar elke scheur biedt een mogelijkheid voor het ontstaan van een nieuwe, prachtige bloem.

The Recognition

About the A' Design Award in Brons

Olka Ongenaaide Tas is winnaar van de A' Design Award in Brons, een hoogst prestigieuze erkenning die wordt toegekend aan uitstekende ontwerpen die zich onderscheiden door creativiteit, vindingrijkheid en scherpzinnigheid. Winnaars in Brons zijn ruimschoots vaardige en opvallend creatieve artefacten die de grote ervaring, verbeelding en het vernuft van hun ontwerpers bevestigen. Olka Ongenaaide Tas wordt verwacht een hooggewaardeerd, bewonderd en gekoesterd object te zijn dat opmerkelijk professioneel en innovatief is. Dit ontwerp dat de A' Design Award in Brons heeft gewonnen, verwerkt de beste praktijken in kunst, wetenschap, ontwerp en technologie en is uitstekend door zijn aandacht voor detail. Olka Ongenaaide Tas bevredigt schitterend behoeften, raakt verlangens, charmeert gevoelens en spreekt de nieuwsgierigheid aan.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Leather is a durable material, but usually the threads used to sew leather crafts, lose their quality sooner than leather, so creating the seamless leather bags can be effective in increasing its quality. Olka is non-stitched, the modular leather pieces are interlocked together, which increases the speed of production, and if needed for repair, the damaged piece can be easily replaced with a new one. It even gives the possibility to the user to order the bag in separate pieces and make her own.
Dimensions & Packaging: The dimension of Olka is 220*220*80 millimeter.
Tags: Modular, non stitched, geometric, homeland, Olka, leather bag, interlocking modular components, lasercut, migration
Production Technology: The main bag consists of 72 cow genuine leather pieces that are first designed in 2D and 3D in AutoCAD, then cut by laser cut, and the pieces are interwoven together. This bag also has an inner bag that is handcrafted and it is also created from cow genuine leather and can be used separately as a minimal crossbody bag.
Design Challenge: The main challenge in creating this product was whether the final strength of the interlocked components would be equal to the stitching and whether the main bag could be delivered to the customer in the separated pieces, so that she could create the bag herself by interlocking them together.
Research: In the process of design and creation, research was done in the field of interlocking system, modular system, consumer behavior, DIY products and the migration rate of youth Iranian which finally resulted in the creation of this project.
Inspiration: According to reports of 2022, about 50% of Iranian students and entrepreneurs have desired to emigrate from their country and 62% have not decided to return back. Olka means homeland in Persian language and it was created by the inspiration of Iranian youth who immigrate with the aim of creating a better life. Migration brings mental, emotional and even physical pains, but pain is an opportunity for growth. In this case, every slit provides the basis for creating a new beautiful flower.
Project Duration: The design of this bag stated in September 2023 in Tehran, Iran and created in October 2023 in Tehran.
Operation Flow: This bag consists of modular leather pieces that are interlocked together. The consumer can order this bag in separate components and will make the bag according to its manual and it will have a great emotional connection and sense of belonging with the product.