Zilver Interface · 2024
Atria Convergence Technologies Telecommunicatie Mobiele Applicatie
by Naseer Ahmed and Siva Teja Boddeti
- A' Design Award in Zilver 2024 in Interface
- CLIENT: Act
- Estimated Number of Design Views: 86,897
- Verification code 9EA7206810 · Verify this award
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About Atria Convergence Technologies Telecommunicatie Mobiele Applicatie
Atria Convergence Technologies is een mobiele applicatie-interface ontwikkeld voor een aanbieder van telecommunicatiediensten. De applicatie stelt klanten in staat om diensten, apparaten en betalingen op één plek te beheren. Veelvoorkomende transacties zijn binnen enkele stappen uit te voeren om tijd te besparen. Een heldere informatiearchitectuur ordent de inhoud, zodat afzonderlijke functies gemakkelijk te vinden zijn. De inhoud is afgestemd op het gebruikersgedrag, en loyaliteitsbeloningen bevorderen de betrokkenheid. Beveiligingsfuncties zijn opgenomen om vertrouwen op te bouwen. De modulaire structuur maakt het mogelijk om later nieuwe functies toe te voegen.
About the A' Design Award in Zilver
Atria Convergence Technologies Telecommunicatie Mobiele Applicatie is winnaar van de A' Design Award in Zilver, een buitengewoon prestigieuze erkenning die wordt toegekend aan topontwerpen die prachtig en indrukwekkend zijn. Winnaars in Zilver zijn enorm briljante en uiterst creatieve werken die de uitmuntende expertise, het talent en de scherpzinnigheid van hun ontwerpers illustreren. Atria Convergence Technologies Telecommunicatie Mobiele Applicatie wordt verwacht een prachtig paradepaardje te zijn dat opmerkelijk professioneel en diepgaand innovatief is. Dit ontwerp dat de A' Design Award in Zilver heeft gewonnen, is een hoogst opmerkelijke, bewonderde uitvinding die baat en de grenzen van kunst, wetenschap, ontwerp en technologie verlegt. Atria Convergence Technologies Telecommunicatie Mobiele Applicatie is een zeer benijde creatie die verlangens oproept, positieve gevoelens brengt en verbazing en verwondering doet ontvlammen.
Press Kit
- Unique Properties
- This projects revolves around creating better user engagement through cross-selling and pushing new products, understanding customer expectations, expanding the app while maintaining strong functional performance, considering design expectations based on user personas and language, ensuring modularity, flexibility for future features, enabling discoverability of individual features, and making most used transactions minimal effort to save user time and buy time for other features.
- Dimensions & Packaging
- not applicable
- Tags
- Digital Product design, Telecommunications, ACT, Customer App, Mobile App
- Production Technology
- A thorough analysis of data collected from user research interviews, competitor analysis, and design audits was conducted to prioritize features, develop user journey maps, and establish user personas. Following this, an information architecture (IA) was crafted to systematically organize and categorize content, ensuring an intuitive structure for user navigation. Wireframes were created and designs for the screens were finalized by building on a visual design language suitable for their brand.
- Design Challenge
- Because of time constraints, user research was unable to gather insights from a broad demographic of users representing different target audiences of act. Hence, the insights obtained were relatively limited in scope, primarily focusing on tier 1 users.
At each stage of wireframes, we validated our designs with the dev team to ensure that all the designs are catering to the existing database and apis as well. There were multiple decisions taken and iterations produced to validate those as well. - Research
- The research aims to gather user feedback on act's platform, identifying areas for improvement and enhancing satisfaction and engagement. one-on-one interviews and usability testing provided personalized insights, revealing challenges like confusion during onboarding and trust issues with payment flow.
- Inspiration
- Act fibernet developed the act app to improve user engagement and provide a seamless digital experience. by strategically promoting new products, enhancing wi-fi analysis, and aligning with user preferences, they aim to increase engagement. comprehensive user research, including analysis of competitors like airtel helped identify areas for improvement. furthermore, a design audit, competitor analysis were conducted to inspire improvements in user engagement, ensuring a smooth experience.
- Project Duration
- The project started in march 2023 and finished in september 2023 at lollypop design studio, Bangalore
- Operation Flow
- This project enhanced act's customer experience by focusing on key aspects: personalization, user control & freedom, building trust, and interaction & incentivization. It included tailoring content based on user behavior, offering seamless management of services and devices, establishing trust through security and reliable support, and increasing engagement with features like gamification and loyalty rewards.
