China In The Classics Promotionele Grafische Vormgeving door Zhou Haiwen, Che Shilong and Guo Cheng

Het ontwerp China In The Classics Promotionele Grafische Vormgeving door Zhou Haiwen, Che Shilong and Guo Cheng is een hoog aangeschreven winnaar van de zeer prestigieuze 2024 A' Design Award in Brons in de competitiecategorie Grafisch, Illustratie en Visuele Communicatie Ontwerp.

BronsGrafisch· 2024

China In The Classics Promotionele Grafische Vormgeving

door Zhou Haiwen, Che Shilong and Guo Cheng

Opdrachtgever: China Global Television Network Co., Ltd.

Winnaar van de A' Design Award in Brons in de categorie Grafisch

12,941

Geverifieerde Prijswinnaar

Verifieer de prijsstatus voor #159836

Bekijk bij A' Design Award Persbericht Award Badge

Kleuren

Het Ontwerp

Over China In The Classics Promotionele Grafische Vormgeving

China in de Klassieken is een promotioneel grafisch ontwerp gemaakt voor een televisieprogramma over oude Chinese klassieken. Boeken vormen het hoofdonderwerp van het ontwerp. Oude boeken uit het Oosten en Westen worden als referentie gebruikt, waaronder Chinese bamboestrips, draadgebonden boeken, parkementrollen en hardcover boeken. Deze vormen worden gedeconstrueerd en gereorganiseerd tot eenvoudige visuele symbolen. De titels van tien klassieke werken zijn gecombineerd met Chinese calligrafie. De geschenkdoos is vervaardigd van speciaal tactiel papier. Het ontwerp helpt mensen met verschillende culturele achtergronden om Chinese boeken en verhalen beter te begrijpen.

De Erkenning

Over de A' Design Award in Brons

China In The Classics Promotionele Grafische Vormgeving is winnaar van de A' Design Award in Brons, een hoogst prestigieuze erkenning die wordt toegekend aan uitstekende ontwerpen die zich onderscheiden door creativiteit, vindingrijkheid en scherpzinnigheid. Winnaars in Brons zijn ruimschoots vaardige en opvallend creatieve artefacten die de grote ervaring, verbeelding en het vernuft van hun ontwerpers bevestigen. China In The Classics Promotionele Grafische Vormgeving wordt verwacht een hooggewaardeerd, bewonderd en gekoesterd object te zijn dat opmerkelijk professioneel en innovatief is. Dit ontwerp dat de A' Design Award in Brons heeft gewonnen, verwerkt de beste praktijken in kunst, wetenschap, ontwerp en technologie en is uitstekend door zijn aandacht voor detail. China In The Classics Promotionele Grafische Vormgeving bevredigt schitterend behoeften, raakt verlangens, charmeert gevoelens en spreekt de nieuwsgierigheid aan.

Achter het Ontwerp

Perskit

Credits, teamleden en technische details verstrekt door de ontwerper.

Unieke Eigenschappen: China in the Classics, a show produced by China Media Group, examines the stirring stories of ancient Chinese classics by selecting the most outstanding of these traditional, cultural masterpieces and examining the creation process and core ideology in a form that combines cultural seminars, drama and visualization. It brings the ancient classics alive, demonstrating Chinese wisdom, ethos and values implied in the ancient classics.
Afmetingen & Verpakking: These creative gift articles are for ministerial visits of foreign exchanges and cooperation for the China Media Group. The central theme - China in Classics, contains cultural attributes in terms of gift box packaging form, vision, material, and content. The titles of the ten classics are graphically processed, combining imaginary for overseas publicity of the classics, to form an easy-to-understand visual symbol. The titles are combined with Chinese calligraphy. It refers to traditional Chinese styles, such as Chinese labels, ancient book typesetting, etc. The material uses special tactile paper.
Tags: China, Classics, Heritage, Culture, Creativity
Productietechnologie: The advertising screen is easy to understand. It comes from the empathy of specific things and the complete artistic presentation, that is, the deconstruction and reorganization of familiar things. Humans are visual animals, and different colors and lines have different emotions and expressions. The pictures refer to a large number of ancient books from the East and the West, such as Chinese bamboo slips, thread-bound books, Western parchment scrolls, hardcover books, etc. It is so re-organized into easy-to-understand visual symbols. Viewers can easily feel the historical emotions from the graphics and explore the story behind the graphics.
Ontwerpuitdaging: The advertising design is in line with the spirit and image of the program, with books as the main body of the design. Classics is not only the external image of the entire program, but also an important carrier of knowledge inheritance. For human beings, it has a unified value cognition and is universal.

In the design itself, deconstruction and graphic expression are used to deal with books, so that people with different cultural backgrounds can quickly understand the meaning, understand Chinese books through graphics, and understand the Chinese stories and oriental spirit behind the books.
Onderzoek: In the specific design, a large number of ancient books from the East and the West are referenced, such as Chinese bamboo slips, thread-bound books, Western sheepskin scrolls, hardcover books, etc. To the word dictionary in Chinese characters, you can also see The Classics in English. People with different cultural backgrounds can read different stories. For example, people who are familiar with Chinese characters can find the word dictionary hidden in book symbols.
Inspiratie: The advertising design is in line with the spirit and image of the program, with books as the main body of the design. Classics is not only the external image of the entire program, but also an important carrier of knowledge inheritance. In the design itself, deconstruction and graphic expression are used to deal with books, so that people with different cultural backgrounds can quickly understand the meaning, understand Chinese books through graphics, and understand the Chinese stories.
Projectduur: The project started in 2022 in China, and is still promoted and distributed.
Werkproces: In the processing of the classics, the ancient books of the East and the West are referenced, and the books of different materials and binding methods are visually processed.
In the presentation of the text, you can see the word dictionary of Chinese characters from the lines of the book; you can also see The Classics in English. People with different cultural backgrounds can see different worlds, but nonetheless feel the same design concept, with the text arousing people's spiritual resonance.
Teamleden: Zhou Haiwen, Che Shilong, Guo Cheng
Beeldcredits: Illustrators, Creators: Zhou Haiwen, Che Shilong, Guo Cheng