C'Est La Vie Boutique Merkidentiteit by Fan Wang

C'Est La Vie Boutique Merkidentiteit by Fan Wang is a highly esteemed winner of the very prestigious 2024 A' Design Award in IJzer in Grafisch, Illustratie en Visuele Communicatie Ontwerp Competition Category.

IJzerGrafisch· 2024

C'Est La Vie Boutique Merkidentiteit

by Fan Wang

Client: C'est la vie Boutique

A' Design Award in IJzer Winner in Grafisch Category

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Verified Award Winner

Verify Award Status for #160104

View at A' Design Award Press Release Award Badge

Colors

The Design

About C'Est La Vie Boutique Merkidentiteit

C'est La Vie Boutique is een merkidentiteit ontworpen voor een modewinkel in Nanjing, China. De winkel brengt Chinese en westerse modemerken samen in vele categorieën en stijlen, waardoor het logo gebruikmaakt van een gemengde belettering om dat diverse assortiment tot uitdrukking te brengen. De Nanjing-plataan, een iconisch onderdeel van het stadslandschap, dient als het belangrijkste ondersteunende grafische element. Datzelfde element werd ook vormgegeven tot een roterende sculpturale installatie, waarvan het omgekeerde spiegelbeeld de veranderende stad weerspiegelt. Het visuele systeem beweegt zich van vlak naar ruimtelijk en van statisch naar dynamisch.

The Recognition

About the A' Design Award in IJzer

C'Est La Vie Boutique Merkidentiteit is winnaar van de A' Design Award in IJzer, een prestigieuze erkenning die wordt toegekend aan goede ontwerpen die voldoen aan de professionele en industriële eisen die worden verwacht van goed ontworpen creaties. Winnaars in IJzer tonen grote vaardigheid, hoge specialisatie, deskundig inzicht en het creatieve vermogen van hun makers. C'Est La Vie Boutique Merkidentiteit wordt verwacht een hooggewaardeerde, bewonderde en gekoesterde creatie te zijn die praktisch en innovatief is. Dit ontwerp dat de A' Design Award in IJzer heeft gewonnen, integreert de beste praktijken uit de sector en heeft bekwame technische kenmerken die verbonden zijn met knowhow en talent. C'Est La Vie Boutique Merkidentiteit wordt gerespecteerd om zijn grondigheid en is ontworpen om verbeteringen van de levenskwaliteit te bieden die helpen de wereld een betere plek te maken.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This project is to design a visual system and art installations for a local fashion buyer's store in Nanjing, China. The main logo design is a "mix-up" design style with the store's name "C'est La vie" because the store is a collection of Chinese and Western fashion brands with various product categories and styles. The visual system consists of local elements as supporting graphics, such as the Nanjing Sycamore Tree and the Three-Ball Suzuki Tree. The visual presentation comprises 2D or 3D forms suitable for branding series mediums applications.
Dimensions & Packaging: The size may vary because there are different types of products.
Tags: Branding
Production Technology: The realization of the design consists of a variety of materials and techniques.
Design Challenge: The core of the design challenge is how to combine Nanjing's traditional culture with modern fashion elements to create a brand image that is both regionally distinctive and fashionable. This requires designers to delve into Nanjing's history, culture, art, and contemporary lifestyle, draw inspiration from them, and incorporate these elements into the brand design innovatively. Firstly, designers need to consider how to convey Nanjing's unique charm through visual elements. Secondly, brand storytelling is also an essential part of the design. Finally, sustainable development is an aspect of modern brand design that cannot be ignored. In summary, the Nanjing Sycamore Tree has become an iconic city landscape due to its historical origins. Continuing the concept of local design, this typical element is transformed into different forms of presentation, such as dynamic sculpture installations and visual elements of the brand to respond to these design challenges.
Research: C'est la vie Boutique, originating from Nanjing, the ancient capital of the Six Dynasties, is a local boutique that blends tradition and modernity, oriental aesthetics, and international fashion. The designers dig deep into Nanjing's rich history and culture, combining its unique regional characteristics with modern fashion elements, and are committed to creating a unique fashion brand that provides a distinctive shopping experience for consumers who pursue individuality and taste.
Inspiration: Based on the concept of local design, the typical element of the Nanjing Sycamore Tree（Firmiana Simplex）was adopted as the key point, and firstly designed the dynamic sculpture art installation "Sycamore Forest," which rotates in a counterclockwise direction, and the inverted mirror of the tree maps the change of Nanjing city. On this basis, a three-dimensional image was used as the graphic element of the brand design, and the logo was designed in a mix-up style to emphasize the brand's characteristics. The design is from planar to spatial, static to dynamic, reflecting the localized multi-dimensional design thinking.
Project Duration: The duration of the project is from June to September 2022, and the project location is in Nanjing.
Operation Flow: The store opened in September 2022. Located in Nanjing, China.