Fruit Bar Snackverpakking by Olha Takhtarova

Fruit Bar Snackverpakking by Olha Takhtarova is a highly esteemed winner of the very prestigious 2024 A' Design Award in IJzer in Verpakkingsontwerp Competition Category.

IJzerVerpakking· 2024

Fruit Bar Snackverpakking

by Olha Takhtarova

Client: SOTB and D

A' Design Award in IJzer Winner in Verpakking Category

15,600

Verified Award Winner

Verify Award Status for #160663

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Fruit Bar Snackverpakking

Fruit Bar is een verpakkingsontwerp voor een reeks natuurlijke snackrepen. De snacks zijn gemaakt van noten, vruchten en zaden, zonder kunstmatige toevoegingen. Elke variant, waaronder abrikoos, vijgen, pruim, dadels en multifruit, wordt gepresenteerd in een verpakking van 140 bij 130 millimeter. Heldere kleurverlopen in paars, oranje, groen, blauw en rood onderscheiden de varianten op het schap. Geïllustreerde personages vertegenwoordigen elke vrucht en stralen energie en vreugde uit. Voor elk product is een individueel logo ontworpen om snelle herkenning te ondersteunen en het merk een vriendelijke uitstraling te geven.

The Recognition

About the A' Design Award in IJzer

Fruit Bar Snackverpakking is winnaar van de A' Design Award in IJzer, een prestigieuze erkenning die wordt toegekend aan goede ontwerpen die voldoen aan de professionele en industriële eisen die worden verwacht van goed ontworpen creaties. Winnaars in IJzer tonen grote vaardigheid, hoge specialisatie, deskundig inzicht en het creatieve vermogen van hun makers. Fruit Bar Snackverpakking wordt verwacht een hooggewaardeerde, bewonderde en gekoesterde creatie te zijn die praktisch en innovatief is. Dit ontwerp dat de A' Design Award in IJzer heeft gewonnen, integreert de beste praktijken uit de sector en heeft bekwame technische kenmerken die verbonden zijn met knowhow en talent. Fruit Bar Snackverpakking wordt gerespecteerd om zijn grondigheid en is ontworpen om verbeteringen van de levenskwaliteit te bieden die helpen de wereld een betere plek te maken.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Fruit Bar is a new brand of quick and nutritious snacks. Our products are made exclusively from natural ingredients: nuts, fruits, and seeds. There are no harmful additives, artificial flavor enhancers, dyes, or preservatives in our snacks. The company aims to stand out among other health-oriented snack brands by conveying a sense of joy and utility. It was necessary to express this energy and joy of Fruit Bar through packaging that will be attractive and easily recognizable among other brands.
Dimensions & Packaging: Apricot, Figs, Plum, Dates, Multifruit - packing size 140 x 130 mm
Tags: Snack, Snack bar packaging, Fruit Bar, Illustration, Characters
Production Technology: The characters on the packaging not only give it uniqueness but also fill customers with positivity and energy. They become an integral part of the brand, which aims to convey joy and dynamism to its consumers. For example, the fig character, brightly purple, is boxing and full of energy, while the apricot character, bright orange, is cheerful and into fitness. The plum character loves yoga, and the date character doesn't mind spending all their time in the pool.
Design Challenge: Before starting the development of the Fruit Bar packaging, research was conducted on the target audience, their needs, and preferences. Close competitors and recent packaging design trends were also reviewed. Choosing suitable packaging materials was crucial; it needed to provide protection for the product from external factors and be made from environmentally friendly materials to support the latest eco-friendly trends and demands. A challenge arose in creating a design that was both attractive and informative while providing enough space for necessary product information.
Research: To emphasize the charismatic character of the brand and the attractiveness of the packaging, we used bright and expressive colors that reflect the taste of the product while also distinguishing the range. We employed gradient stretches in purple, bright orange, green, blue, and red hues. Additionally, an individual logo was created for each product, giving it a distinctive and direct style to help consumers easily identify each product line
Inspiration: Our task was to create a new brand and packaging that would convey authentic taste and modern individuality. Moreover, this new brand should communicate closely and boldly with young people. A bright voluminous logo and illustrations were developed in the form of characters, each of which is associated with a certain fruit. These characters express individuality, positivity, and pure energy, making them attractive and memorable for consumers
Project Duration: Poland. The project began in January 2023 and ended in June 2023
Operation Flow: The developed packaging design for Fruit Bar interacts with the consumer through several key aspects: Attractiveness: Bright colors, interesting graphic elements, and an appealing packaging design can catch the consumer's attention on the store shelf or in advertisements. Informativeness: The design includes information about the product, such as its ingredients, nutritional value, health benefits, etc., helping the consumer make a purchasing decision. Emotional impact: Characters, colors, and the overall atmosphere of the packaging can evoke specific emotions in the consumer, such as joy, energy, or confidence in choosing the product. Brand recognition: Well-designed packaging can help reinforce brand recognition and create loyalty among consumers.