Banquet Chinese Baijiu Drankverpakking by Ying Song Brand Design Shenzhen Co., Ltd is a highly esteemed winner of the very prestigious 2024 A' Design Award in Zilver in Verpakkingsontwerp Competition Category.

ZilverVerpakking· 2024

Banquet Chinese Baijiu Drankverpakking

by Ying Song Brand Design Shenzhen Co., Ltd

Client: Guizhou Suiyuesijiu Enterprise Management Co., Ltd.

A' Design Award in Zilver Winner in Verpakking Category

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Verified Award Winner

Verify Award Status for #160778

View at A' Design Award Press Release Award Badge

Colors

The Design

About Banquet Chinese Baijiu Drankverpakking

Banquet is een verpakkingsontwerp voor Chinese baijiu, een gedistilleerde drank. De fles is gemaakt van keramiek en de vorm is geïnspireerd op traditionele Chinese vazen. De hemelsblauwe kleur verwijst naar het Ru-oven keramiek uit de Song-dynastie, en de minimalistische vorm volgt de esthetiek van de Song-dynastie. De dop is gemaakt van een legering en draagt in het midden het Chinese karakter voor banket. De fles meet 87 bij 87 bij 305 millimeter en kan worden hergebruikt. De hals wordt verwijderd en omgedraaid, zodat de fles dienstdoet als bloemenvaas, terwijl de dop een wierookhouder wordt.

The Recognition

About the A' Design Award in Zilver

Banquet Chinese Baijiu Drankverpakking is winnaar van de A' Design Award in Zilver, een buitengewoon prestigieuze erkenning die wordt toegekend aan topontwerpen die prachtig en indrukwekkend zijn. Winnaars in Zilver zijn enorm briljante en uiterst creatieve werken die de uitmuntende expertise, het talent en de scherpzinnigheid van hun ontwerpers illustreren. Banquet Chinese Baijiu Drankverpakking wordt verwacht een prachtig paradepaardje te zijn dat opmerkelijk professioneel en diepgaand innovatief is. Dit ontwerp dat de A' Design Award in Zilver heeft gewonnen, is een hoogst opmerkelijke, bewonderde uitvinding die baat en de grenzen van kunst, wetenschap, ontwerp en technologie verlegt. Banquet Chinese Baijiu Drankverpakking is een zeer benijde creatie die verlangens oproept, positieve gevoelens brengt en verbazing en verwondering doet ontvlammen.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: It's a Baijiu package from China. The name of the project is Banquet, a famous painting from the Song Dynasty that depicts scenes of people drinking and playing at night banquets. Therefore, this design applies the minimalist style of Song Dynasty aesthetics to the shape of wine bottles, and the sky blue color used in ceramic bottles also expresses this feature, which is beautiful, simple, and high-end. The designer wants to convey the elegant lifestyle of Song people to customers through this project. And the bottle can also be reused. It can be illustrated, and the bottle cap can be used as a incense base.
Dimensions & Packaging: A bottle / 87mm x 87mm x 305mm / ceramics, metals/
Tags: Chinese Baijiu packaging, packaging design, reused
Production Technology: We chose sky blue as the color for the ceramic vase, representing the high-end aesthetic of the Song Dynasty, and the shape of the ceramic vase also drew inspiration from the shape of traditional Chinese vases. The bottle cap is made of alloy, which can reflect the advanced texture of the project. The middle of the bottle cap has the Chinese character ‘banquet’, which is the Chinese name of the project. Use graphics to represent the project name.
Design Challenge: How to reflect the aesthetic beauty, simplicity, and sophistication of the Song Dynasty in packaging. Convey to customers the feeling about ‘Real artists simplify’.
Research: Type of Research: Baijiu packaging; Research Objectives : promote project sales; Methodology: design a new project; data collection: start from customers' purchase preferences; Tools Used: design software; effect: the project is successfully launched, and sales are very good.
Inspiration: The creativity comes from the aesthetics of the Song Dynasty in China.
Minimalism was a characteristic of Song Dynasty aesthetics.

Chinese ceramic art reached its peak in the Song Dynasty.
The bottle adopts the sky blue color of Ru Kiln in the Song Dynasty, with a minimalist design that conveys the ‘Real artists simplify’.

Flower arrangement, burn incense, It’s a lifestyles of the literati in the Song Dynasty.
So the bottle is design to be reusable, reflect they're.
1 Remove and flip the bottle mouth to use as a vase for "flower arrangement"
2 Bottle cap making incense base

The design reflects the elegant life of Song people.
Project Duration: The project started construction in Shenzhen in February 2023, was completed in December 2023, and was launched for sale in China around December 2023
Operation Flow: Open the bottle cap to drink. And the bottle can also be reused. It can be illustrated, and the bottle cap can be used as a incense base.
Team Members: Creative Director: Yingsong Chen
Design: Huandi Li, Zhen Bi, Wei Yang
3D: Wei Hu
Image Credits: Image #1:Yingsong Chen ,
Image #2:Yingsong Chen ,
Image #3:Yingsong Chen ,
Image #4:Yingsong Chen,
Image #5:Yingsong Chen