Nai Olijfolie Etui en Fles by Antonia Skaraki

Nai Olijfolie Etui en Fles by Antonia Skaraki is a highly esteemed winner of the very prestigious 2025 A' Design Award in Zilver in Verpakkingsontwerp Competition Category.

ZilverVerpakking· 2025

Nai Olijfolie Etui en Fles

by Antonia Skaraki

Client: A|S Strategy, Branding & Communication

A' Design Award in Zilver Winner in Verpakking Category

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Verified Award Winner

Verify Award Status for #161547

View at A' Design Award Press Release Award Badge

Colors

The Design

About Nai Olijfolie Etui en Fles

De Nai-verpakking herdefiniëert veerkracht en transformatie door afgedankt marmer om te vormen tot unieke etuis voor premium olijfolie. Geïnspireerd door Michelangelo's transformatie van afgewezen marmer tot de iconische David, dient elke verpakking als symbool van heruitvinding. Het gedurfde Νai, Ja in het Grieks, daagt het Nee, de negatieve krachten van afwijzing, uit en belichaamt het potentieel voor tweede kansen. Dit ontwerp beschermt niet alleen de inhoud, maar draagt ook een sociale boodschap van hoop en individualiteit uit, en toont aan dat wat vaak wordt weggegooid een buitengewone inspiratie voor optimisme kan worden.

The Recognition

About the A' Design Award in Zilver

Nai Olijfolie Etui en Fles is winnaar van de A' Design Award in Zilver, een buitengewoon prestigieuze erkenning die wordt toegekend aan topontwerpen die prachtig en indrukwekkend zijn. Winnaars in Zilver zijn enorm briljante en uiterst creatieve werken die de uitmuntende expertise, het talent en de scherpzinnigheid van hun ontwerpers illustreren. Nai Olijfolie Etui en Fles wordt verwacht een prachtig paradepaardje te zijn dat opmerkelijk professioneel en diepgaand innovatief is. Dit ontwerp dat de A' Design Award in Zilver heeft gewonnen, is een hoogst opmerkelijke, bewonderde uitvinding die baat en de grenzen van kunst, wetenschap, ontwerp en technologie verlegt. Nai Olijfolie Etui en Fles is een zeer benijde creatie die verlangens oproept, positieve gevoelens brengt en verbazing en verwondering doet ontvlammen.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Nai packaging is crafted from repurposed marble, making each piece unique and reinforcing the concept of transformation and reinvention. Inspired by Michelangelo's David, it symbolizes resilience by turning discarded materials into something extraordinary. The bold "Nai" (Yes) stands as a statement of defiance against rejection, encouraging second chances. This packaging not only protects its contents but also sparks a conversation about creativity, sustainability, and opportunity.
Dimensions & Packaging: Width 200 x 200 x 200 mm / Marble Cube Box
Tags: Marble packaging, repurposed materials, water jet engraving, resilience design, sustainable packaging, premium olive oil, transformation, second chances, symbolic design, rejection
Production Technology: The Nai packaging was created using discarded pieces of marble, which were carefully selected and shaped into a protective case for premium olive oil. The marble was processed and cut to precise dimensions to ensure the safety and integrity of the product. The name Nai was engraved using advanced water jet engraving technology, allowing for precision and clean lines. This method highlights both the sustainability of using reclaimed materials and the craftsmanship involved in transforming marble into a functional and symbolic piece.
Design Challenge: The greatest challenge of the Nai project was transforming discarded marble into functional packaging while simultaneously conveying a powerful social message. Creatively, we aimed to use the material’s journey from rejection to reinvention as a symbol of resilience. Marble, a heavy and rigid material, required careful shaping into a protective case without compromising its integrity, while also delivering the message of second chances. Additionally, balancing sustainability in sourcing discarded marble and using water jet engraving for precision were key technical challenges.
Research: We searched for pieces of marble that were rejected and were going to the rubbish bin. We gave them a chance to be something useful. And showed people how beautiful they are at the same time. They became the safeguards for a vulnerable bottle of olive oil.
Inspiration: The Nai project was inspired by the concept of transformation and resilience, drawn from the story of Michelangelo’s David, where the artist repurposed a rejected piece of marble into an iconic masterpiece. This idea of giving new life to discarded materials resonated with our vision to create packaging that symbolizes reinvention. Additionally, the project draws from the philosophy of embracing second chances, and challenging rejection with the affirmative Nai meaning Yes to inspire optimism and defiance in the face of adversity.
Project Duration: The project started in October 2023 in Athens, Greece and finished in January 2024 in Athens, Greece.
Operation Flow: A hard case which protects the valuable olive oil. The user opens the upper part which is sealed to the body by magnets and is able to take the glass bottle that is secured inside the coarse marble box.
Patents: Copyrights belong to Antonia Skaraki, 2024
Image Credits: Image #1 : Marios Antonopoulos
Image #2 : Marios Antonopoulos
Image #3 : Marios Antonopoulos
Image #4 : Marios Antonopoulos
Image #5 : Marios Antonopoulos