Qili Parfum by Wang Houcai is a highly esteemed winner of the very prestigious 2025 A' Design Award in Zilver in Verpakkingsontwerp Competition Category.

ZilverVerpakking· 2025

Qili Parfum

by Wang Houcai

Client: Banwea Brand Design (Shanghai) Co., Ltd.

A' Design Award in Zilver Winner in Verpakking Category

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Verified Award Winner
Verify Award Status for #161670

View at A' Design Award Press Release Award Badge

Colors

The Design

About Qili Parfum

Qili is een artistiek geurmerk dat de natuur en de innerlijke wereld verkent. De naam, die 'alle dingen bestaan naast elkaar en alles is met elkaar verbonden' betekent, drukt het concept van harmonieuze symbiose met de natuur uit. Door oosterse filosofie en moderne esthetiek te integreren, biedt het merk consumenten een versmelting van zintuigen en rationaliteit via zijn diepgaande ontwerptaal. Dit geeft het Qili-parfum niet alleen een bijzondere verschijning, maar benadrukt ook de oneindige expressie van geur in vorm door het merk.

The Recognition

About the A' Design Award in Zilver

Qili Parfum is winnaar van de A' Design Award in Zilver, een buitengewoon prestigieuze erkenning die wordt toegekend aan topontwerpen die prachtig en indrukwekkend zijn. Winnaars in Zilver zijn enorm briljante en uiterst creatieve werken die de uitmuntende expertise, het talent en de scherpzinnigheid van hun ontwerpers illustreren. Qili Parfum wordt verwacht een prachtig paradepaardje te zijn dat opmerkelijk professioneel en diepgaand innovatief is. Dit ontwerp dat de A' Design Award in Zilver heeft gewonnen, is een hoogst opmerkelijke, bewonderde uitvinding die baat en de grenzen van kunst, wetenschap, ontwerp en technologie verlegt. Qili Parfum is een zeer benijde creatie die verlangens oproept, positieve gevoelens brengt en verbazing en verwondering doet ontvlammen.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Qili is an artistic fragrance brand that explores nature and inner nature. The brand meansall things coexist and understand inside. expressing the concept of harmonious symbiosis with nature.
The design combines the circle representing sensibility and the square representing rationality. The round bottle cap is paired with the square bottle body, square and round, symbolizing the balance of the two inner forces of reason and sensibility.
Dimensions & Packaging: bottle physical size:
42mm* 42mm* 110mm
Box size:
90mm*90mm*120mm
Tags: Qili perfume, perfume, bottle design, packaging design, the sky is round and the earth is round, philosophy
Production Technology: The bottle cap is made of resin, the bottle body is made of glass, and the outer packaging is a touch-sensitive paper box. Considering the transportation process, we use honeycomb paper as the outermost layer for packaging, which can buffer transportation collisions. At the same time, these materials are very environmentally friendly and can be naturally recycled and degraded.
Design Challenge: The brand concept is to coexist harmoniously with nature. How to convey the connotation of oriental culture is the challenge and goal of the design. We draw inspiration from the philosophy of Round Sky and Square Earth unique to Eastern culture. The "circle" that represents sensibility is combined with the "square" that represents rationality. We consider reducing the use of plastics in the selection and use of materials, which helps reduce resource waste.and environmental pollution
Research: We have walked through the Taklimakan Desert in Xinjiang, Namtso Lake in Tibet, and the Gaoligong Primeval Forest in Yunnan. Every arrival is a journey of fragrance discovery.
By integrating Eastern philosophy and modern aesthetics, and with its unique and profound design language, it presents consumers with a wonderful fusion of senses and rationality. This not only gives qili perfume a unique appearance, but also demonstrates the brand’s infinite expression of fragrance in form.
Inspiration: The design inspiration comes from the Round Sky and Square Earth of oriental culturePhilosophy, it is the oldest philosophical thought in China. It comes from Zengzi's Da Dai Li Ji Zeng Zi Tian Yuan and represents the way of yin and yang. The combination of the two is the balance of yin and yang, hardness and softness, expressing the concept of harmonious symbiosis with nature. The specific geographical names, longitudes and latitudes on the box are our journey of natural discovery.
Project Duration: The project starts in Shanghai on November 2, 2022, and the sales time is October 13, 2023
Operation Flow: Open the bottle cap and press the pump head to use
Team Members: Wang Houcai
Image Credits: Image #1 :wang houcai, QíLI perfume,2024