Langjiu Estate San Pin Festival Drankverpakking by Dong Jinghong and Li Wei is a highly esteemed winner of the very prestigious 2025 A' Design Award in Zilver in Verpakkingsontwerp Competition Category.
ZilverVerpakking· 2025
Langjiu Estate San Pin Festival Drankverpakking
Client: Shenzhen Reform Brand Consultant and Design Co.,Ltd.
A' Design Award in Zilver Winner in Verpakking Category
Verified Award Winner
Verify Award Status for #162394The Design
About Langjiu Estate San Pin Festival Drankverpakking
Langjiu Estate San Pin Festival is een verpakkingsontwerp voor baijiu, een Chinese gedistilleerde drank. De set bevat twee conceptuele producten, gebaseerd op de thema's de dag van het landgoed en de nacht van het landgoed. De buitendoos fungeert tevens als een driedimensionale papiersnijlamp, waarbij illustraties van het landschap van het landgoed de lamp omringen. Wanneer de lamp brandt, roept deze de nachtelijke lichtshow op die op het landgoed wordt gehouden. De verpakking toont een panoramisch miniatuurbeeld van het landgoed en biedt een herdenkingsobject in plaats van alleen de focus op de drank zelf.
The Recognition
About the A' Design Award in Zilver
Langjiu Estate San Pin Festival Drankverpakking is winnaar van de A' Design Award in Zilver, een buitengewoon prestigieuze erkenning die wordt toegekend aan topontwerpen die prachtig en indrukwekkend zijn. Winnaars in Zilver zijn enorm briljante en uiterst creatieve werken die de uitmuntende expertise, het talent en de scherpzinnigheid van hun ontwerpers illustreren. Langjiu Estate San Pin Festival Drankverpakking wordt verwacht een prachtig paradepaardje te zijn dat opmerkelijk professioneel en diepgaand innovatief is. Dit ontwerp dat de A' Design Award in Zilver heeft gewonnen, is een hoogst opmerkelijke, bewonderde uitvinding die baat en de grenzen van kunst, wetenschap, ontwerp en technologie verlegt. Langjiu Estate San Pin Festival Drankverpakking is een zeer benijde creatie die verlangens oproept, positieve gevoelens brengt en verbazing en verwondering doet ontvlammen.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This is a bottle of baijiu for the San Pin Festival. Distilled baijiu is made through countless days and nights, absorbing the spirit of heaven and earth. Therefore, here are the two conceptual baijiu products created basic on "The day of estate" and "The night of estate". It presents the miniature of whole view of the estate in packaging just on palm of hands.
- Dimensions & Packaging
- Width 310mm x Depth 196mm x Height 241mm
- Tags
- the scenery of the day and night, commemorative significance, paper carving lamp nature and architecture, light show,
- Production Technology
- One of Langjiu Manor's highlights is the light show at night. The customers can instantly recall this highlight when using the product. To achieve this purpose, it used with a three-dimensional paper carving lamp to simulate the atmosphere of a light show at night. (The effect of a paper carving lamp is similar to that of a light show) The outside of the paper carving lamp is surrounded by illustrations themed with manor scenery.
- Design Challenge
- Most baijiu products on the market focus more on the baijiu itself, but this product will bring more attention to the scenes and festive atmosphere it evokes. The impression of the brand is reinforced through association.
- Research
- Langjiu Manor is a place that all the baijiu lovers want to go, so this product can enhance the society's curiosity about Langjiu Manor. It can also attract more users or partners for the Manor to drive local economic development.
- Inspiration
- The product's design focuses on the commemorative significance. It could be both exhibitionary and thematic. Langjiu Manor is made up of the nature and architecture, so it uses the panoramic illustration of the Manor with a three-dimensional paper carving lamp,which can reflect the theme and exhibition of this product. All of this is accord with the impression of the manor day and night.
- Project Duration
- The project started in March 2023 in China and finished in June2023 in China, and will be exhibited in China in March 2024.
- Operation Flow
- This product's original intention is to impress the users by Langjiu Manor and the "Quality, Brand and Taste Festival." As mentioned above, it can be used as a paper carving lamp.
- Team Members
- Wang Bowei、Yu Jun、Wang Chaojun、Dong Jinghong、Li Wei
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