Avand Gebakverpakking by Masoud Najafi Amirkiasar is a highly esteemed winner of the very prestigious 2025 A' Design Award in IJzer in Verpakkingsontwerp Competition Category.
IJzerVerpakking· 2025
Avand Gebakverpakking
Client: Avand Pastry
A' Design Award in IJzer Winner in Verpakking Category
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The Design
About Avand Gebakverpakking
Avand is een verpakkingsserie ontworpen voor een boetiek gebaksmerk. Het assortiment omvat drie taartdozen, een koekjesdoos en een papieren beker. Handgeschilderde penseelkunst wordt gecombineerd met digitale kunst om vrije vormen te creëren die aan een kunstwerk doen denken. Diepgroen en goud worden gebruikt als primaire merkkleuren. De beschilderde oppervlakken weerspiegelen het handgemaakte karakter van het gebak en de zorgvuldigheid tijdens de productie. Er is gekozen voor een dynamische identiteitsbenadering, waardoor de verpakkingen uiteenlopende artistieke indrukken dragen in plaats van één vast patroon.
The Recognition
About the A' Design Award in IJzer
Avand Gebakverpakking is winnaar van de A' Design Award in IJzer, een prestigieuze erkenning die wordt toegekend aan goede ontwerpen die voldoen aan de professionele en industriële eisen die worden verwacht van goed ontworpen creaties. Winnaars in IJzer tonen grote vaardigheid, hoge specialisatie, deskundig inzicht en het creatieve vermogen van hun makers. Avand Gebakverpakking wordt verwacht een hooggewaardeerde, bewonderde en gekoesterde creatie te zijn die praktisch en innovatief is. Dit ontwerp dat de A' Design Award in IJzer heeft gewonnen, integreert de beste praktijken uit de sector en heeft bekwame technische kenmerken die verbonden zijn met knowhow en talent. Avand Gebakverpakking wordt gerespecteerd om zijn grondigheid en is ontworpen om verbeteringen van de levenskwaliteit te bieden die helpen de wereld een betere plek te maken.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Handmade pastry is created artistically and conveys a distinct and special experience to the audience. Using color Brushes and free forms as a work of art symbolizes a taste experience that is unique and beyond the ordinary experience that might be found elsewhere.
- Dimensions & Packaging
- Cake Box 1: Width 110 mm x Depth 105 x Height 105mm
Cake box 2: Width 210 mm x Depth 210 x Height 105mm
Cake box 3: 310 x 310 mm
Cookie box: 250 x 87 x 45 mm
Paper Cup: 360 cc - Tags
- Packaging, Design, Pastry, Cake, Cookie,
- Production Technology
- A combination of hand brush painting and digital art is used to provide the new forms from scratch while attempting to be unique which comprises the main design of the packages.
The main insight comes from the meticulous attention employed while producing the pastry including handmade materials, attention to the beauty, & transparency in production. - Design Challenge
- The hardest part of the design project was convincing the founders to admit the suggested dynamic identity approach to the design, which led to a rather large production dimension, which led to more investment. Another challenge was the acceptability of such an approach for the consumer as it put a heavier cognitive burden.
- Research
- The research methodology is mainly based on open-ended interviews with founders and a group of customers familiar with the cafe's background in the business. The research objective was to portray what the founders exactly had in mind as well as consumer insight about the pastry as it exists elsewhere and as they experienced it in the previous cafe. The research has also tested how pastry can be a stimulus for happiness in a society that is hardly achieved through ordinary channels in a way that AVAND might act as a facilitator to this goal.
- Inspiration
- The Design is inspired by art, painting, and brush effects.
Avand is a boutique Pastry with a remarkable background in cafe and pastry experience in the city where it was launched. Like an artist and a source of inspiration, Avand inspires people to be happy through the experience of pastry leaving a sweet effect on the customer’s mind. Each handmade pastry leaves a unique impression on the mind of the consumer. - Project Duration
- The project started In Istanbul in November 2023 and finished in February 2024. This project was Printed in Iran and Published in Rasht, Iran
- Operation Flow
- The combination of deep green and gold Colors, as the brand's Primary Colors reminds the original identity
- Image Credits
- Designer: Masoud Najafi.
Strategist: Nima Saade
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