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Leapmotor Interieurontwerp Autoshowroom by Guangzhou ACE Renovation Design

Leapmotor Interieurontwerp Autoshowroom by Guangzhou ACE Renovation Design is a highly esteemed winner of the very prestigious 2025 A' Design Award in IJzer in Interieur en Tentoonstellingsontwerp Competition Category.


IJzerInterieur· 2025

Leapmotor Interieurontwerp Autoshowroom

by Guangzhou ACE Renovation Design

Client: Zhejiang Leapmotor Automobile Sales Service Co., Ltd

A' Design Award in IJzer Winner in Interieur Category

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Verified Award Winner

Verify Award Status for #162871

Colors

The Design

About Leapmotor Interieurontwerp Autoshowroom

Leapmotor is een ruimtelijk identiteitsontwerp voor een showroom van elektrische voertuigen in China. Het interieur is ingedeeld in een voertuigdisplayzone, een ontspanningsruimte en onderhandelingskamers, verbonden door een hoofdpassage die vlotte doorstroming ondersteunt. Een merkwand met signage en een uitgelicht voertuig bevindt zich tegenover de hoofdingang, terwijl de receptiebalie gericht is op de belangrijkste bezoekersstroom. Neutraal wit en lichtgrijs worden gecombineerd met houttexturen in lage verzadiging, spiegel- en metaaloppervlakken. Meubelstiksels in het merkgroen en aanpasbare magnetische displaypanelen versterken de merkherkenning.

The Recognition

About the A' Design Award in IJzer

Leapmotor Interieurontwerp Autoshowroom is winnaar van de A' Design Award in IJzer, een prestigieuze erkenning die wordt toegekend aan goede ontwerpen die voldoen aan de professionele en industriële eisen die worden verwacht van goed ontworpen creaties. Winnaars in IJzer tonen grote vaardigheid, hoge specialisatie, deskundig inzicht en het creatieve vermogen van hun makers. Leapmotor Interieurontwerp Autoshowroom wordt verwacht een hooggewaardeerde, bewonderde en gekoesterde creatie te zijn die praktisch en innovatief is. Dit ontwerp dat de A' Design Award in IJzer heeft gewonnen, integreert de beste praktijken uit de sector en heeft bekwame technische kenmerken die verbonden zijn met knowhow en talent. Leapmotor Interieurontwerp Autoshowroom wordt gerespecteerd om zijn grondigheid en is ontworpen om verbeteringen van de levenskwaliteit te bieden die helpen de wereld een betere plek te maken.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The Leapmotore Space Identity Design embraces a modern, high tech aesthetic to underscore technological sophistication of the brand and enhance its identity in the minds of consumers. Following the Leapmotore space identity manual and conducting an onsite inspection, the design team has made comprehensive improvements to the interior, including functional zoning, traffic flow planning, and material selection, conveying the high end presence of the brand and its innovative spirit.
Tags
4S SI design, High tech aesthetics, Simple and modern, Bright and transparent, Warm and intimate
Production Technology
The dominant neutral colors of white and light grey are enriched with low saturation wood textures, mirror and metal materials, creating a futuristic, high tech ambiance that highlights the presence of Leapmotore as an emerging force in the electric vehicle industry. The furniture stitching uses Leapmotore green for a vibe specific to the brand.
The magnetic panels in the material and color display section can be updated to present the latest options and information on products and the brand.
Design Challenge
The key challenge was to showcase technological innovation of Leapmotore and its smart presence in a limited space. To this end, the dominant neutral colors are complemented by furniture details in the brand visual identity color, enhancing brand recognition and creating an environment that feels smart and high tech. The magnetic panels in the material and color display section can be updated to present the latest product information, embodying the brand commitment to technological innovation.
Research
Following the Leapmotore space identity manual and conducting an onsite inspection, the design team has made comprehensive improvements to the interior, including functional zoning, traffic flow planning, and material selection, aiming to convey the intelligent presence of the brand and its innovative spirit. Additionally, the dedicated areas for showcasing brand advantages and positioning further reinforce its image, impressing customers with its technological prowess and unique charm.
Inspiration
Embracing simplicity, warmth, and tech, the design blends neutral white with mirror and metal materials for a high tech vibe, while low saturation wood textures add understated luxury. Leapmotore green in furniture details boosts brand recognition. The exterior features streamlined geometry that harmonizes with surroundings, and 3D space development maximizes land use, making the store a landmark showcasing the tech strength and sustainability commitment of the brand.
Project Duration
The SI design started in Hangzhou, in October, 2023, and made its debut in July, 2024, in China.
Operation Flow
Opposite the main entrance is the brand signage wall with a featured vehicle, while the reception desk faces the main foot flow, leaving a lasting first impression. The informative presentation highlights its technological excellence and innovative spirit.
The main passageway ensures smooth navigation among the vehicle display zone, relaxation area, and negotiation rooms. The glass wall at the far end integrates an LED screen for promotion without obstruction, which can double as an event salon.
Team Members
Lixue Hu,Shuxia Pang,Yihe Chen

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