Al Mar Suites Logo by Anna Paula Martinelli is a highly esteemed winner of the very prestigious 2025 A' Design Award in IJzer in Grafisch, Illustratie en Visuele Communicatie Ontwerp Competition Category.

IJzerGrafisch· 2025

Al Mar Suites Logo

by Anna Paula Martinelli

Client: Anna Martinelli

A' Design Award in IJzer Winner in Grafisch Category

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Verified Award Winner

Verify Award Status for #163387

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Colors

The Design

About Al Mar Suites Logo

Het Al Mar Suites-logo draait in essentie om duurzaamheid, moderniteit en eenvoud van dit boetiekhotel gelegen in Brazilië. De strakke en eigentijdse lijnen passen bij de architectuur van het hotel, en gecombineerd met het organische ontwerp dat verwijst naar de golven van de zee, is dit logo strak en direct, en geeft het effectief het gevoel weer van de rust en lichtheid van dit Braziliaanse strand. De zandkleur werd ook gekozen om te verwijzen naar de omgeving en om te passen bij alle decoratieve en esthetische elementen van het hotel.

The Recognition

About the A' Design Award in IJzer

Al Mar Suites Logo is winnaar van de A' Design Award in IJzer, een prestigieuze erkenning die wordt toegekend aan goede ontwerpen die voldoen aan de professionele en industriële eisen die worden verwacht van goed ontworpen creaties. Winnaars in IJzer tonen grote vaardigheid, hoge specialisatie, deskundig inzicht en het creatieve vermogen van hun makers. Al Mar Suites Logo wordt verwacht een hooggewaardeerde, bewonderde en gekoesterde creatie te zijn die praktisch en innovatief is. Dit ontwerp dat de A' Design Award in IJzer heeft gewonnen, integreert de beste praktijken uit de sector en heeft bekwame technische kenmerken die verbonden zijn met knowhow en talent. Al Mar Suites Logo wordt gerespecteerd om zijn grondigheid en is ontworpen om verbeteringen van de levenskwaliteit te bieden die helpen de wereld een betere plek te maken.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Based on the concept of this sustainable boutique hotel in Brazil, the creation of its logo embraisses its main characteristics. The color refers to the beach, and also the feeling of comfort and simplicity of the inn. Combining the straight and simplified modern lines of the inn's architecture with the sea wave, makes the hotel's logo playful and youthful but still serious and contemporary. The main objective is to convey the feeling of finding new experiences and a high standard of quality.
Dimensions & Packaging: Logo Development, applicable to any material.
Tags: logo, graphic design, beach logo, brazilian logo, hotel, hotel logo
Production Technology: For this logo, everything started with a hand drawing, to understand the typography style created and whether the combination of straight lines would work with the wave design. After that, the design was vectorized and all the alignment and framing was adjusted so that the logo was completely symmetrical.
Design Challenge: The biggest challenge of this project was to create something that made sense within the context of the hotel’s location without actually knowing the city in which it is built. Being 2400 km away from the hotel, advanced research into the city and regional peculiarities was of great importance in uniting the hotel’s concept with its beach of origin.
Research: For this project, the research needed to be done online and with interviews with the hotel partners. It was also necessary to work with an analysis of the architectural project in progress, as well as items from the initial inspiration panel to create a unified communication throughout the structure. The creation was made with the active participation of the partners who were in Bahia. The main objective was to create a logo that was clean, with a modern look and yet with the beach atmosphere of the region.
Inspiration: The inspiration of this project was the sand and the calm waves of Praia do Forte, beach where the hotel is build. The modernity and simplicity of the hotel's architecture and decoration were also combined in the creation of the project.
Project Duration: The project started in january 2023 in Curitiba, for the hotel in Praia do Forte. The hotel opened in December 2023.
Operation Flow: The logo has a simple shape and is easy to apply. It can be used in countless ways and easily understood by the public.
Team Members: Anna Martinelli
Image Credits: Photos Al Mar Suites