Naturale Phuket Luxe Poolvilla by Wirote Chongsujipan is a highly esteemed winner of the very prestigious 2025 A' Design Award in Zilver in Architectuur, Gebouwen en Constructieontwerp Competition Category.
ZilverArchitectuur· 2025
Naturale Phuket Luxe Poolvilla
Client: Naturale Phukte by AAG Development
A' Design Award in Zilver Winner in Architectuur Category
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- Verified Award Winner
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The Design
About Naturale Phuket Luxe Poolvilla
Naturale Phuket combineert duurzame luxe met modern tropisch design, gebaseerd op consumentenonderzoek om aan specifieke behoeften te voldoen. Met nadruk op materiaalkwaliteit zijn deze villa's gezinsgericht en universeel ontworpen voor verbeterde veiligheid en familiebinding. Het project bevordert duurzaamheid door gebruik te maken van lokaal gewonnen materialen, waardoor de milieu-impact wordt verminderd terwijl lokale gemeenschappen worden ondersteund. Elke villa beschikt over open ruimtes en natuurlijke ventilatie, wat een uitnodigende sfeer creëert die ontspanning en verbondenheid tussen gezinsleden bevordert.
The Recognition
About the A' Design Award in Zilver
Naturale Phuket Luxe Poolvilla is winnaar van de A' Design Award in Zilver, een buitengewoon prestigieuze erkenning die wordt toegekend aan topontwerpen die prachtig en indrukwekkend zijn. Winnaars in Zilver zijn enorm briljante en uiterst creatieve werken die de uitmuntende expertise, het talent en de scherpzinnigheid van hun ontwerpers illustreren. Naturale Phuket Luxe Poolvilla wordt verwacht een prachtig paradepaardje te zijn dat opmerkelijk professioneel en diepgaand innovatief is. Dit ontwerp dat de A' Design Award in Zilver heeft gewonnen, is een hoogst opmerkelijke, bewonderde uitvinding die baat en de grenzen van kunst, wetenschap, ontwerp en technologie verlegt. Naturale Phuket Luxe Poolvilla is een zeer benijde creatie die verlangens oproept, positieve gevoelens brengt en verbazing en verwondering doet ontvlammen.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Naturale Phuket integrates sustainable luxury with modern tropical design, rooted in deep consumer insight research to address pain points. Emphasizing material safety, these villas showcase family-centric spaces with universal design for unparalleled safety and encourage family bonding. The project champions sustainability through locally sourced materials, reducing environmental impact while supporting communities. Naturale excels in aesthetics, innovation, and functionality.
- Dimensions & Packaging
- Two types of Luxury Private Pool Villas: 3 and 4 Bedrooms with sizes ranging from 360 to 510 square meters.
- Tags
- Naturale Phuket, Pool Villa, Modern Tropical Living, Universal Design, Sustainability
- Production Technology
- Naturale offers carefully designed villas near the beach, blending luxury, safety, and sustainability. Built with radon-free and locally sourced materials, the villas prioritize safety, hygiene, and environmental sustainability. Featuring Kupperbusch kitchen appliances and Hansgrohe bathroom fittings, the villas provide a harmonious living experience in a picturesque setting.
- Design Challenge
- The hardest part was integrating diverse needs into a cohesive design. Ensuring accurate consumer insights to address family needs was complex. Harmonizing the villas with natural landscapes while optimizing light, ventilation, and views posed significant challenges. Balancing sustainability with luxury through eco-friendly, radon-free, and food-grade materials requires meticulous selection. Ensuring universal design for all ages without compromising aesthetics was another major challenge.
- Research
- The development of Naturale Phuket was driven by extensive consumer insight research aimed at addressing the real pain points of families living in pool villas. Our process involved:
1.Focus Groups and Surveys: Engaging with potential residents to understand their needs, preferences, and challenges
2.Site Analysis
3.Collaboration with Experts: Working with consultants from top luxury residential projects to integrate best practices in design and sustainability
4.Universal Design Principles: Ensuring comfort for all family members
5.Material Selection: Prioritizing radon-free, food-grade, and sustainable materials - Inspiration
- Naturale Phuket blends the holiday villa lifestyle with Phuket's natural beauty, driven by consumer insights. Inspired by:
1.Modern Tropical Living: Embracing natural light and ventilation
2.Sustainability: Using locally sourced materials, solar panels, and non-radon materials
3.Universal Design: Ensuring accessibility for all ages and in-house wellness consultation
4.Family-Centric Spaces: Fostering family bonding
5.Nature Integration: Offering mountain views and access to forest trails - Project Duration
- The project started in February 2023 in Phuket's prime expat location and is expected to finish in 2025
- Operation Flow
- Naturale Phuket Pool Villas offer luxury, sustainability, and family-centered design. Located near mountains and beaches, the villas provide stunning views and easy access to nature. The design incorporates universal principles for accessibility, safety, and comfort. Sustainable living is emphasized through eco-friendly materials, solar panels, and EV chargers. High-quality materials and smart home technology ensure a safe and elegant living environment.
- Team Members
- Wirote Chongsujipan
Jaran Jongjaroenkamon - Image Credits
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