Iced Hop Gin Verpakking by Michael Held is a highly esteemed winner of the very prestigious 2025 A' Design Award in Brons in Verpakkingsontwerp Competition Category.

BronsVerpakking· 2025

Iced Hop Gin Verpakking

by Michael Held

Client: Michael Held

A' Design Award in Brons Winner in Verpakking Category

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Verified Award Winner

Verify Award Status for #163667

View at A' Design Award Press Release Award Badge

Colors

The Design

About Iced Hop Gin Verpakking

De smaak van de gin, gecreëerd door een infusie van hop en pepermunt, komt tot uiting in de visuele identiteit. Een bevroren hopkegel in combinatie met een starende uil vangt de frisse, koele essentie van de drank. De dominantie van munt wordt weerspiegeld in de buitenverpakking door middel van blauwtinten en gestileerde ijsbloemen. Dit koude, strakke thema wordt voortgezet in de geëtste glazen fles, waarbij een metallic etiket de ijzige indruk versterkt. Subtiele rijppatronen en sneeuwvlokaccenten zijn in reliëf aangebracht op het oppervlak, wat het frisse thema versterkt. Elk element ondersteunt het verfrissende karakter van de gin.

The Recognition

About the A' Design Award in Brons

Iced Hop Gin Verpakking is winnaar van de A' Design Award in Brons, een hoogst prestigieuze erkenning die wordt toegekend aan uitstekende ontwerpen die zich onderscheiden door creativiteit, vindingrijkheid en scherpzinnigheid. Winnaars in Brons zijn ruimschoots vaardige en opvallend creatieve artefacten die de grote ervaring, verbeelding en het vernuft van hun ontwerpers bevestigen. Iced Hop Gin Verpakking wordt verwacht een hooggewaardeerd, bewonderd en gekoesterd object te zijn dat opmerkelijk professioneel en innovatief is. Dit ontwerp dat de A' Design Award in Brons heeft gewonnen, verwerkt de beste praktijken in kunst, wetenschap, ontwerp en technologie en is uitstekend door zijn aandacht voor detail. Iced Hop Gin Verpakking bevredigt schitterend behoeften, raakt verlangens, charmeert gevoelens en spreekt de nieuwsgierigheid aan.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The frozen hop cone paired with a mystic owl visually reflects the gin's unique flavor profile, dominated by spicy hops and refreshing peppermint. The coolness of mint shapes the overall impression, mirrored in the outer packaging with cool blue tones and ice flowers. This frosty theme extends to the frosted glass bottle, with a metallic label enhancing the icy feel. The recurring owl emblem adds a sense of freshness and determination, highlighting the gin's direct, strong taste.
Dimensions & Packaging: 72 mm x 72 mm x 193 mm
Tags: Gin, Infused, iced, owl, hop,
Production Technology: In cooperation with the founder, we created the Gin packaging totally from scratch including the material mix. Through these well-chosen and simple materials like the frosted glass and the reflective label the design visually prepares the customer for the upcoming fresh and crisp taste experience.
Design Challenge: At first, I experimented with different bottle types i.e. brown beer bottles with crown caps or bow closure. Also, I went for a green color theme for the label with classical Blackletter typography. This has led to, a direction of traditional Franconian craft beer design. The idea of peppermint infusion was not directly visible.
Research: Not applicable
Inspiration: The packaging is inspired by handcrafted beer using design elements often seen in craft brewing, like the detailed image of a hop cone. This connects to the idea of quality and care in making the product, similar to how craft beers are made. The frosted glass bottle and metallic label add to this handmade feel, showing that the gin, like craft beer, is made with attention to detail and tradition.
Project Duration: The project began in November 2023 and was completed in March 2024. The selection of a suitable mix of materials was especially challenging, as the small production volume meant that an attractively priced paper had to be used for the label and outer packaging.

The gin is produced in a small town in Franconian Switzerland and is sold purely locally in the farm store of the small fruit farm.
Operation Flow: The fine feel of the velvety, smooth bottles with their fine structure is reminiscent of the feathers of an owl. The asymmetrical label design visually highlights the unconventional character.
Team Members: Michael Held
Image Credits: Images: Photographer tm studios visuelle medien GmbH, 2024.