Cheers To Macau Primary Function: Bland Culturele Extensie Ontwerp by Lampo Leong and Chao Yang

Brons Beeldende Kunst · 2025

Cheers To Macau Primary Function: Bland Culturele Extensie Ontwerp

by Lampo Leong and Chao Yang

A' Design Award in Brons 2025 in Beeldende Kunst
CLIENT: Unversity of Macau Centre for Arts and Design
Estimated Number of Design Views: 37,420
Verification code 7862E4E1B9 · Verify this award

View at A' Design Award Press Release

Colors

About Cheers To Macau Primary Function: Bland Culturele Extensie Ontwerp

Book Text: Cheers to Macau belichaamt een diepgaande conceptuele visie door de transformatie van aluminium bierblikjes in verfrommeld porselein, als symbool voor de unieke culturele versmelting van Macau, gecombineerd met een eigentijds bewustzijn van milieuvraagstukken. Het ontwerp verwerkt motieven zoals de Ruïnes van Sint-Paulus, Portugese tegelpatronen, tweetalige tekst in het Chinees en Engels, en gouden spatten geaccentueerd met expressieve cursieve Chinese kalligrafie rondom het lotusthema. Deze artistieke creatie versmelt klassieke Chinese esthetiek met de dynamische gebaren van het abstract expressionisme.

About the A' Design Award in Brons

Cheers To Macau Primary Function: Bland Culturele Extensie Ontwerp is winnaar van de A' Design Award in Brons, een hoogst prestigieuze erkenning die wordt toegekend aan uitstekende ontwerpen die zich onderscheiden door creativiteit, vindingrijkheid en scherpzinnigheid. Winnaars in Brons zijn ruimschoots vaardige en opvallend creatieve artefacten die de grote ervaring, verbeelding en het vernuft van hun ontwerpers bevestigen. Cheers To Macau Primary Function: Bland Culturele Extensie Ontwerp wordt verwacht een hooggewaardeerd, bewonderd en gekoesterd object te zijn dat opmerkelijk professioneel en innovatief is. Dit ontwerp dat de A' Design Award in Brons heeft gewonnen, verwerkt de beste praktijken in kunst, wetenschap, ontwerp en technologie en is uitstekend door zijn aandacht voor detail. Cheers To Macau Primary Function: Bland Culturele Extensie Ontwerp bevredigt schitterend behoeften, raakt verlangens, charmeert gevoelens en spreekt de nieuwsgierigheid aan.

Press Kit

Unique Properties: "Cheers To Macau" conveys conceptual significance by transforming aluminum beer cans into crumpled porcelain. This artistic approach highlights Macau's unique cultural fusion while symbolizing modern environmental consciousness. The design incorporates elements such as the Ruins of St. Paul‘s, intricate Portuguese tile patterns, bilingual text in Chinese and English, and dynamic gold accents. These are complemented by cursive Chinese calligraphy inspired by the lotus motif, merging traditional Chinese art with the expressive energy of Abstract Expressionism.
Dimensions & Packaging: The size of this work is variable and it could be displayed in many different ways, such as hanging the porcelain cans on the wall to create an art installation or framed in an acrylic box frame.
Tags: Culture Industry Design, Cultural Heritage, Calligraphy Design, Bland Visual Extension Design
Production Technology: This is a cultural heritage bland extension design with 3D sculptural form in porcelain.
Design Challenge: Cheers To Macau is a brand extension culture industry design for Macau Beer. It embodies rich conceptual meanings through the transformation of mediums. The Western aluminum beer cans metamorphose into Jingdezhen blue-and-white porcelain, symbolizing Macau’s blend of Chinese and Western cultures over the past four centuries. This project promotes Macau Beer by highlighting the cultural connection between the artworks and Macau's history.
Research: The design incorporates elements such as the motifs of Macau city flower lotus, the Ruins of St. Paul’s, and Portuguese tile patterns, as well as the gold splashes. These elements underscore Macau’s unique historical journey. The wild cursive Chinese calligraphy on the cans features ancient Chinese poetry centered around the lotus theme, blending traditional Chinese art with the gesture abstraction of Western Abstract Expressionism. The faded Chinese text derive from Sun Yat-sen’s famous quote in Zheng Guanying's "Words of Warning in Prosperous Times," representing the ideals of Chinese thinkers in Macau during the late Qing Dynasty, just before the establishment of the Republic of China.
Inspiration: The most exhilarating aspect of this design project lies in integrating brand and visual extension design into a three-dimensional sculptural form. Furthermore, the interplay between diverse mediums and textual elements adds an intriguing and stimulating dimension. The fusion of graphic design and sculpture opens up possibilities for engaging viewers!
Project Duration: This project started in Macao in 2023 and finished in 2024. The work has been exhibited in Macao Contemporary Art Center, and received many awards internationally, including 100 Best Annual in Creative Quarterly International Art competition in New York, USA; RedDot Award: Best of the Best in Berlin, Germany; and Silver Award in The Second Quanzhou Zayton Cup International Design Competition in China.
Operation Flow: This project could also be displayed as installation or framed within an acrylic box frame.
Patents: Copyrights belong to Lampo Leong, 2024.
Image Credits: Image #1: Lampo Leong, 2024
Image #2: Lampo Leong, 2024
Image #3: Lampo Leong, 2024
Image #4: Lampo Leong, 2024
Image #5: Lampo Leong, 2024