Texture Maker Rebranding by Texture Maker Enterprise Co. Ltd.

Texture Maker Rebranding by Texture Maker Enterprise Co. Ltd. is a highly esteemed winner of the very prestigious 2025 A' Design Award in Zilver in Grafisch, Illustratie en Visuele Communicatie Ontwerp Competition Category.

ZilverGrafisch· 2025

Texture Maker Rebranding

by Texture Maker Enterprise Co. Ltd.

Client: Texture Maker Enterprise Co., Ltd.

A' Design Award in Zilver Winner in Grafisch Category

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Verified Award Winner

Verify Award Status for #165552

View at A' Design Award Press Release Award Badge

Colors

The Design

About Texture Maker Rebranding

Texture Maker, gepositioneerd als expert in voedseltextuurontwerp, heeft zijn merkstrategie en identiteit opnieuw gedefinieerd ter ondersteuning van wereldwijde expansie. Gebaseerd op voedselwetenschap en ontwerpexpertise, weerspiegelt het nieuwe systeem de missie om samen met klanten opvallende producten te creëren. Door maandenlange diepgaande gesprekken met externe brandingteams, benadrukt het de capaciteit om trends te leiden, diverse oplossingen te leveren en producten te creëren die wereldwijd tot verrukkelijke en verrassende culinaire ervaringen leiden.

The Recognition

About the A' Design Award in Zilver

Texture Maker Rebranding is winnaar van de A' Design Award in Zilver, een buitengewoon prestigieuze erkenning die wordt toegekend aan topontwerpen die prachtig en indrukwekkend zijn. Winnaars in Zilver zijn enorm briljante en uiterst creatieve werken die de uitmuntende expertise, het talent en de scherpzinnigheid van hun ontwerpers illustreren. Texture Maker Rebranding wordt verwacht een prachtig paradepaardje te zijn dat opmerkelijk professioneel en diepgaand innovatief is. Dit ontwerp dat de A' Design Award in Zilver heeft gewonnen, is een hoogst opmerkelijke, bewonderde uitvinding die baat en de grenzen van kunst, wetenschap, ontwerp en technologie verlegt. Texture Maker Rebranding is een zeer benijde creatie die verlangens oproept, positieve gevoelens brengt en verbazing en verwondering doet ontvlammen.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Texture Maker, positioned as an expert in food texture design, has redefined its brand strategy and identity to support global expansion. Built on food science and design expertise, the new system reflects our mission to create standout products with clients. Through months of in-depth discussions with external branding teams, it highlights our ability to lead trends, deliver diverse solutions, and craft products that inspire delightful and surprising culinary experiences worldwide.
Tags: Branding, Rebranding, Graphic Design, Visual Identity, Brand Strategy, B2B, Food Science, Manufacturing
Production Technology: Adobe Creative Suite, Co-create Workshop
Design Challenge: 1. The main challenge was deeply understanding customer perceptions of our brand, requiring extensive research.
2. Our broad range of products and services made it difficult to craft a clear, unified message.
3. Additionally, aligning varied internal expectations posed a challenge. Through in-depth surveys and collaborative workshops, we bridged these gaps, achieving a cohesive rebranding that resonates with customers and unifies our team’s vision.
Research: Our research began with internal interviews led by an agency to understand brand team expectations. We then conducted focus group interviews with end customers to identify preferred visuals and brand messaging, followed by business client surveys for their expectations. Competitor and benchmark analyses, along with strategic workshops involving the agency and brand team, provided key insights. This process aligned our rebranding with client expectations, enhancing our brand’s relevance and appeal.
Inspiration: This project aims to reposition the brand, showcasing its innovative spirit and resonating with consumers' desire for delightful experiences. The supporting graphics are inspired by food science molecular structures, the iconic imagery of mochi, and the dynamic forms of powders and liquids. Developed through customer surveys, competitor research, and workshops, the design reflects a balance between creativity and science.
Project Duration: The project started in June 2024 in Taipei and finished in January 2025 in Taipei, and will be exhibited in iba 2025 in Düsseldorf.
Operation Flow: This design project aimed to enhance the brand's innovative spirit, making it more visible and relatable to consumers in search of delightful experiences. Inspired by molecular shapes, the appearance of our signature mochi, and the movement of powders and liquids, the design was developed using simple visuals and interactive elements. This approach enables the brand to adapt seamlessly across various media, creating a memorable experience that merges creativity with science, while embodying our slogan, "Let's make wonders happen."
Team Members: Client: Texture Maker Enterprise Co. Ltd./
Branding Agency: Process Taipei
Image Credits: Food Photography by Oni Lai Photo Studio /
Factory Photography by Lee Juan Show /
Exhibition Design by CHEN-MEI DESIGN