Selftea Automatische Theezetter by Fatih Saruhan

Selftea Automatische Theezetter by Fatih Saruhan is a highly esteemed winner of the very prestigious 2025 A' Design Award in Zilver in Huishoudelijk Apparaat Ontwerp Competition Category.

ZilverHuishoudelijk Apparaat· 2025

Selftea Automatische Theezetter

by Fatih Saruhan

Client: Hakki Saruhan Ve Ortaklari Yazilim Ve BİlİŞİm Koll. Ştİ

A' Design Award in Zilver Winner in Huishoudelijk Apparaat Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Selftea Automatische Theezetter

Selftea is een automatische theezetter ontworpen voor het zetten van Turkse thee. Een systeem met twee kamers bootst de traditionele methode met dubbele theepot na, met een waterreservoir van 2,5 liter en een theepot van 1,5 liter. Een schuifmechanisme verplaatst kokend water naar de theepot voor het trekken, zonder handmatige handelingen. Temperatuurregeling en geautomatiseerde trekcycli beheren de zettijd. De waterstroom kan worden aangepast om de sterkte van de thee te veranderen. Roestvrij staal en hittebestendig glas worden gebruikt voor duurzaamheid en veiligheid. De compacte behuizing meet 250 bij 210 bij 363 millimeter.

The Recognition

About the A' Design Award in Zilver

Selftea Automatische Theezetter is winnaar van de A' Design Award in Zilver, een buitengewoon prestigieuze erkenning die wordt toegekend aan topontwerpen die prachtig en indrukwekkend zijn. Winnaars in Zilver zijn enorm briljante en uiterst creatieve werken die de uitmuntende expertise, het talent en de scherpzinnigheid van hun ontwerpers illustreren. Selftea Automatische Theezetter wordt verwacht een prachtig paradepaardje te zijn dat opmerkelijk professioneel en diepgaand innovatief is. Dit ontwerp dat de A' Design Award in Zilver heeft gewonnen, is een hoogst opmerkelijke, bewonderde uitvinding die baat en de grenzen van kunst, wetenschap, ontwerp en technologie verlegt. Selftea Automatische Theezetter is een zeer benijde creatie die verlangens oproept, positieve gevoelens brengt en verbazing en verwondering doet ontvlammen.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Automatic Turkish Tea Maker replaces the traditional process of brewing tea with total automation.
Its sleek and modern design fits perfectly into today's kitchen, while the patent-pending sliding
mechanism transfers boiling water to the teapot for perfect infusion without intervention from the user.
Control the flow of the water for the desired strength of your tea.
Dimensions & Packaging: The Automatic Turkish Tea Maker has dimensions of Width: 250 mm x Depth: 210 mm x Height: 363 mm, making it compact yet efficient for both home and professional use. It features a dual-chamber system to replicate the traditional brewing method, with a 2.5L water reservoir and a 1.5L teapot capacity. The device operates at 1500W power, utilizing precise temperature control and automated steeping cycles to ensure the perfect Turkish tea experience every time.
Tags: Turkish Tea Maker, Tea Maker, Automatic, Home appliances, Tea, Kitchen appliances
Production Technology: The Automatic Turkish Tea Maker was designed through a user centered approach, focusing on preserving the authenticity of traditional brewing while integrating modern automation. Extensive research on tea making rituals shaped the ergonomics and functionality. The device incorporates high quality stainless steel and heat resistant glass, ensuring durability and safety. Advanced temperature control and infusion techniques were implemented to replicate the precise steeping process of Turkish tea.
Design Challenge: The main creative challenge was automating Turkish tea-making while preserving its authenticity. Traditional methods require precise control over steeping time, temperature, and tea water ratio, which are difficult to replicate mechanically. Socially, tea is a cultural ritual, making user acceptance crucial. Externally, technological limitations, material selection, and production feasibility posed challenges. Through rigorous R&D, smart automation, and material innovation, these obstacles were successfully overcome.
Research: Our process began with field research, user studies, and R&D testing, ensuring a deep understanding of traditional Turkish tea making and user expectations. The design journey was highly iterative, involving numerous sketches, prototypes, and extensive team discussions. Through collaboration and continuous refinement, we transformed insights into a functional, user friendly product that seamlessly integrates tradition with modern automation. This project is a true team effort, shaped by research and innovation.
Inspiration: The Automatic Turkish Tea Maker is an innovative gadget designed to simplify a lot of the hard work
required by the traditional method of brewing with ease and speed. It automates the entire process
to give the real Turkish tea without any kind of manual effort.
Project Duration: The project began in 2022 in Istanbul and was completed in January 2025. Following extensive research, prototyping, and user testing, the final design successfully integrates automation with the traditional Turkish tea brewing method. The product is now prepared for mass production and is expected to be introduced to the market soon, offering an innovative and effortless tea-making experience.
Operation Flow: Using the Automatic Turkish Tea Maker is effortless. Simply add water and tea leaves, press a button, and let the machine handle the rest. It mimics the traditional double teapot method, automatically adjusting heat and steeping time for the perfect brew. The device ensures consistent flavor every time, without the need for manual control. By eliminating guesswork and effort, it makes authentic Turkish tea accessible to everyone, delivering a rich and smooth taste with ease.
Patents: Patent Pending
Team Members: Designer: Latif Mahmudoğlu
Designer: Osman Cihan Demirel
Designer: Mert Gürsoy
Designer: Çağlar Saatli
Designer: Tuğçe Oğuztürk
Image Credits: Creator (Industrial Designer): Latif Mahmudoğlu