Mua Yik Hand-Picked Series Theezakjesverpakking by Mua Yik Tea

Mua Yik Hand-Picked Series Theezakjesverpakking by Mua Yik Tea is a highly esteemed winner of the very prestigious 2025 A' Design Award in IJzer in Verpakkingsontwerp Competition Category.

IJzerVerpakking· 2025

Mua Yik Hand-Picked Series Theezakjesverpakking

by Mua Yik Tea

Client: Mua Yik Tea

A' Design Award in IJzer Winner in Verpakking Category

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Verified Award Winner

Verify Award Status for #165641

View at A' Design Award Press Release Award Badge

Colors

The Design

About Mua Yik Hand-Picked Series Theezakjesverpakking

De Mua Yik Hand-Picked Series is een geschenkdoosverpakking voor met de hand geplukte theezakjes uit het hooggebergte. De doos meet 225 bij 125 bij 75 millimeter en bevat 20 theezakjes. Een buikband toont elk theeproduct, zodat de inhoud eenvoudig gekozen kan worden. Elk icoon op de doos is uitgevoerd in een afscheurformaat, waardoor het openen van de doos verandert in een rustig ritueel. Abstracte penseelstreken en kleuren doen denken aan de bergen en bossen waar de thee groeit. De doos is bedrukt met sojainkt op gerecycled papier, en plastic verpakking is tot een minimum beperkt.

The Recognition

About the A' Design Award in IJzer

Mua Yik Hand-Picked Series Theezakjesverpakking is winnaar van de A' Design Award in IJzer, een prestigieuze erkenning die wordt toegekend aan goede ontwerpen die voldoen aan de professionele en industriële eisen die worden verwacht van goed ontworpen creaties. Winnaars in IJzer tonen grote vaardigheid, hoge specialisatie, deskundig inzicht en het creatieve vermogen van hun makers. Mua Yik Hand-Picked Series Theezakjesverpakking wordt verwacht een hooggewaardeerde, bewonderde en gekoesterde creatie te zijn die praktisch en innovatief is. Dit ontwerp dat de A' Design Award in IJzer heeft gewonnen, integreert de beste praktijken uit de sector en heeft bekwame technische kenmerken die verbonden zijn met knowhow en talent. Mua Yik Hand-Picked Series Theezakjesverpakking wordt gerespecteerd om zijn grondigheid en is ontworpen om verbeteringen van de levenskwaliteit te bieden die helpen de wereld een betere plek te maken.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: With tea energy as the theme, the abstract brushstrokes and colors are integrated into the pattern to reflect the nourishment of the mountains and forests in each tea product. From a leaf to a cup of tea, the essence of tea and the earth is maintained in both the logo design and the packaging design. The design of the box is based on a light and elegant vision, representing the anticipation and healing feeling before receiving the gift box and enjoying the tea.
Dimensions & Packaging: 225mm x 125mm x 75mm
Tags: Beverages Packaging, muayiktea, whole-leaf, teabag, natural
Production Technology: Presented in a gift box with 20 tea bags inside. The design of the box is elegant and elegant, with the waist cover presenting each tea item, making it easy for users to choose their favorite items. Each icon on the box is designed in a tear-open format, allowing users to enjoy the healthy ritual of opening the gift. The printing of the gift box is planned to use environmentally friendly soy ink, and the paper is mainly made of environmentally friendly recycled paper. We minimize the use of plastic wrapping materials in the package delivery process. This is in line with the SDGs, the concept of sustainable management.
Design Challenge: The creative challenge in this project was designing an interactive, sustainable tea bag gift box that balances user engagement with eco-friendly materials. Overcoming obstacles like sourcing biodegradable materials without compromising durability was a key issue.
Research: The research behind this design was a qualitative study aimed at understanding user interaction with sustainable packaging. The objective was to explore how packaging could enhance user experience while being eco-friendly. The methodology included interviews, surveys, and prototype testing. Data collection was through user feedback, observational studies, and prototype testing. Participants included 15 eco-conscious consumers. The results showed high satisfaction with interactive and sustainable packaging, leading to better engagement. This research impacts businesses by emphasizing eco-friendly designs, and enhances society’s shift towards sustainability, influencing design trends to prioritize user experience and environmental impact.
Inspiration: Hand-picked tea bags are combined with gift boxes to let tasters experience the craftsmanship and convey the message that each tea product records the complete cycle of goodness from tea growing, harvesting to packaging design and caring the earth. Hand-picked high mountain tea with no added flavors, combined with energy and flavor, is designed to add a sense of healing to the tea-drinking atmosphere. Hand-picked tea gift box is the beginning of a healing energy for everyone who receives it.
Project Duration: The project started in May 2024 in Taiwan and finished in October 2024 in Taiwan. Plan to launch in 2025.
Operation Flow: This tea bag gift box operates by allowing the user to tear open the outer packaging for an interactive experience. The box transforms from a sealed container to a revealed set of tea bags. Key frames include opening the box, revealing the contents, and using the tea bags. It delivers better results by using eco-friendly materials, enhancing sustainability, and offering an enjoyable unboxing experience, which makes it more engaging and appealing to environmentally-conscious consumers.
Patents: Mua Yik Ltd
Team Members: Mua Yik Tea and Mingisland