Hj Lu Yinpiaolaohao Baijiu Verpakking door Sinong Wu

Het ontwerp Hj Lu Yinpiaolaohao Baijiu Verpakking door Sinong Wu is een hoog aangeschreven winnaar van de zeer prestigieuze 2025 A' Design Award in Goud in de competitiecategorie Verpakkingsontwerp.

GoudVerpakking· 2025

Hj Lu Yinpiaolaohao Baijiu Verpakking

door Sinong Wu

Opdrachtgever: Hongji Lu Liquor Brand

Winnaar van de A' Design Award in Goud in de categorie Verpakking

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Het Ontwerp

Over Hj Lu Yinpiaolaohao Baijiu Verpakking

De provincie Shanxi is een van de belangrijkste wiegenplaatsen van de Chinese Baijiu-cultuur. Dit product komt uit Shanxi. Het merk vindt zijn oorsprong in de Ming-dynastie in 1529 en heeft een geschiedenis en cultuur van meer dan 500 jaar. De ontwerpinspiratie komt van de regionale kenmerken van Shanxi (zoals het Taihanggebergte), klassieke architectuur van de Ming-dynastie en meubilair; bij de kleurkeuze wordt kleurcontrast gebruikt om de helderheid en het contrast van de doos- en flesvormen te versterken, wat een visuele impact creëert. De ontwerpstijl is antiek en brengt consumenten een vorm van oosterse klassieke schoonheid.

De Erkenning

Over de A' Design Award in Goud

Hj Lu Yinpiaolaohao Baijiu Verpakking is winnaar van de A' Design Award in Goud, een immens prestigieuze erkenning die wordt toegekend aan eersteklas, schitterende en uitmuntende ontwerpen. Winnaars in Goud zijn uiterst innovatieve, zeer visionaire en glamoureus verblindende creaties die het genie, de wijsheid en de bekwaamheid van hun ontwerpers weerspiegelen. Hj Lu Yinpiaolaohao Baijiu Verpakking wordt verwacht een zeer geprezen, trendzettende en monumentale uitvinding te zijn die ongekende waarde levert. Dit ontwerp dat de A' Design Award in Goud heeft gewonnen, is een spectaculair, gerespecteerd project dat enorm baat en de grenzen van kunst, wetenschap, ontwerp en technologie verlegt. Hj Lu Yinpiaolaohao Baijiu Verpakking wekt intense gevoelens van verlangen, roept passie op, moedigt creativiteit aan en fascineert ons.

Achter het Ontwerp

Perskit

Credits, teamleden en technische details verstrekt door de ontwerper.

Unieke Eigenschappen: Shanxi is one of the most important cradles of baijiu culture in China. The design project "Lu Wine" is from Shanxi Province. Lujiu has a long history, originated in the Ming Dynasty, has a long history and culture of more than 500 years.
The design is inspired by Shanxi classical architecture and Ming Dynasty furniture screen; In the overall design to create a classical beauty.
On the left side of the box is a poster dating back to the Ming Dynasty, which may be the earliest "poster" in the history of baijiu, indicating the location of the distillery and the quality of the product;
On the right side of the box is the Chinese brand character "HONGJI". The design team came up with a more retro version of the seal character font, embodied in the Shanxian-style "window cut" form. The shape inside the bottle is faintly visible, reflecting the beauty of classical China; Reflect the deep historical experience of the product.
In the bottle design, the design inspiration comes from the blue and white porcelain used by the Ming court. The bottle cap is shaped like a mountain peak, the design is inspired by the Taihang Mountains in Shanxi Province, hoping to bring consumers the natural beauty of mountains and rivers. At the same time, the historical and cultural heritage of the winery was incorporated into the design.
This design exudes an antique charm, cultural atmosphere and classical aesthetics are intertwined, providing consumers with both taste and visual enjoyment.
Afmetingen & Verpakking: H：360mmX240X150 Made of wooden box and ceramic craftsmanship
Tags: A Chinese Baijiu, B packaging design, C classical Chinese style, D historical and cultural feelings, E delicate flavor Baijiu
Productietechnologie: Considering environmental protection, the product will ultimately be produced using two different processes. 1. Box: Made of recyclable cardboard and wood grain paper, this solution will become the main process for mass production and sales. 2. Box: Made of solid wood carving, due to the good texture of solid wood but not environmentally friendly, the production quantity will not be large. Mainly used as a reward to reward those who have made contributions to this product. (such as sales, promotion, publicity, etc.)
3. The metal plates on the front of the boxes and bottles are printed and made with zinc alloy technology and dropper technology for text and graphic information.
Bottle shaped process: using ceramic design, the specific process is to open the mold and inject mud; Made by high-temperature firing.
Ontwerpuitdaging: There are so many different cultures in the design process that it is difficult for designers to choose. China has a lot of cultural characteristics and designers want to create a unique design. How to solve this problem? After communicating with the customer, I went to the customer's location to understand the regional culture, and finally designed around the traditional Chinese furniture architecture to solve the selection problem. Make the design very Oriental aesthetic.
Onderzoek: In the design process, the designer has studied the regional culture of the brand. In Shanxi, the birthplace of the brand, Taihang Mountain is one of the most famous mountains in China, and the design will design Taihang Mountain on the bottle cap to reflect the regional characteristics. The overall design combines traditional classical symmetry aesthetics, and the entire product has a heavy visual sense.
Inspiratie: The ideas brought by the classical architecture and furniture styles of ancient China were eventually incorporated into the design. Strong local culture can be seen in the design presentation, such as the miniature Taihang Mountain on the bottle cap. By participating in this project, more people can understand Chinese style and culture and enhance cultural value.
Projectduur: The project started in May 2023 in China/Sichuan/Chengdu and was completed in Chengdu in August 2024. It has not yet been exhibited.
Werkproces: This is a high-end liquor packaging design, made of wooden boxes and ceramic processes. Through the design, people can feel the unique beauty brought by the historical and cultural heritage of China, an ancient Oriental country. Environmental protection: After purchasing, consumers can pour other wine through the mouth of the bottle to achieve reuse; I believe consumers will also like this design, even after use, can also be used as a small locker, display appreciation.
Teamleden: Sinong Wu