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Shahi Gulab Likeurverpakking by Dheeraj Bangur

Shahi Gulab Likeurverpakking by Dheeraj Bangur is a highly esteemed winner of the very prestigious 2025 A' Design Award in Goud in Verpakkingsontwerp Competition Category.


GoudVerpakking· 2025

Shahi Gulab Likeurverpakking

by Dheeraj Bangur

Client: Brandsthan

A' Design Award in Goud Winner in Verpakking Category

Colors

The Design

About Shahi Gulab Likeurverpakking

Het Maharani Mahansar Vintage Edition Shahi Gulab ontwerp belichaamt de harmonie van traditie en kunstzinnigheid, voortkomend uit het erfgoed van Rajasthan en de culturele betekenis van rozenteelt. De verpakking vertoont een vintage schildmotief en een zorgvuldig samengesteld zwart, rood en goud kleurenpalet, symbool van tijdloze verfijning. De vintage fles vangt de historische essentie van de regio en verhoogt de visuele en tactiele aantrekkingskracht. Dit ontwerp benadrukt een verbinding met de natuur en respect voor vakmanschap, waardoor het een doordachte toevoeging is aan elke collectie.

The Recognition

About the A' Design Award in Goud

Shahi Gulab Likeurverpakking is winnaar van de A' Design Award in Goud, een immens prestigieuze erkenning die wordt toegekend aan eersteklas, schitterende en uitmuntende ontwerpen. Winnaars in Goud zijn uiterst innovatieve, zeer visionaire en glamoureus verblindende creaties die het genie, de wijsheid en de bekwaamheid van hun ontwerpers weerspiegelen. Shahi Gulab Likeurverpakking wordt verwacht een zeer geprezen, trendzettende en monumentale uitvinding te zijn die ongekende waarde levert. Dit ontwerp dat de A' Design Award in Goud heeft gewonnen, is een spectaculair, gerespecteerd project dat enorm baat en de grenzen van kunst, wetenschap, ontwerp en technologie verlegt. Shahi Gulab Likeurverpakking wekt intense gevoelens van verlangen, roept passie op, moedigt creativiteit aan en fascineert ons.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Maharani Mahansar Vintage Edition Shahi Gulab is an exquisite creation crafted with the essence of fresh Rosa Damascena, one of the world's most precious rose varieties. This luxurious blend celebrates the regal heritage of Rajasthan, offering a smooth, aromatic profile with the floral richness of handpicked roses. Presented in an elegant vintage bottle, it embodies timeless artistry and sophistication, making it a cherished choice for connoisseurs and collectors alike.
Dimensions & Packaging
Box Size is 140 mm x 65 mm x 240 mm. The Bottle measures 145 mm x 65 mm x 235 mm and The Label Size is meticulously crafted at 105 mm x 1 mm x 120 mm.
Tags
Maharani Mahansar, Shahi Gulab, Rajasthan, Vintage, Heritage, Liqueur, Liquor, Royal, Rajputana
Production Technology
The packaging and bottle design blends a vintage aesthetic with fresh colors and bold typography to maintain a balanced, appealing look. The label features thick textured paper with embossing, gold foiling, and UV printing on the embossed areas for a refined finish. The box is crafted from matte thick sheets for strength and premium print quality, incorporating gold foiling and embossing to complement the label's design. These techniques enhance the product's elegance and durability.
Design Challenge
The challenge was balancing Mahansar Fort's heritage with modern appeal, requiring in-depth research and precise representation. Externally, sourcing textured paper and aligning embossing, gold foiling, and UV printing with the design vision while staying within budget was complex. Overcoming these hurdles involved iterative prototyping, collaborating with artisans, and refining production methods to achieve a seamless blend of tradition and contemporary design.
Research
The design research explored blending vintage Rajasthani aesthetics with modern functionality, inspired by Mahansar Fort's heritage. It involved studying traditional motifs, architectural details, and local craftsmanship through sketches, digital rendering, and field visits. Key findings emphasized balancing intricate details like shield motifs and gold foiling with usability. This approach enriched the design, aligning with consumer expectations and celebrating regional aesthetics in contemporary packaging.
Inspiration
The packaging design for Maharani Mahansar Vintage Edition Shahi Gulab is inspired by the lush rose farms of Pushkar, symbolizing purity and tradition. The vintage shield element, adorned with a regal combination of black, red, and gold, reflects the elegance and strength of Rajasthan's royal lineage. This design blends the timeless charm of heritage with the natural beauty of Rosa Damascena, creating a visual narrative that resonates with luxury and cultural pride.
Project Duration
The project started in January 2024 in Jaipur and finished in March 2024 In Jaipur
Operation Flow
The packaging includes a standard box with a top panel that opens via an upper tuck, ensuring easy access while maintaining durability. The bottle features a rounded plastic tearable strip for secure sealing, which can be removed to open the cap by simple rotation, offering a user-friendly and reliable experience.

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